Time, CNBC, Rolling Stone and Virgin Atlantic. Ever since Facebook offered $19 billion for WhatsApp, the CEO has focused more attention on BBM, realizing that the messaging app has a hidden value that Chen would like to unlock.
The key to monetizing the app is to getting as many people as possible to subscribe to it. BlackBerry took the first step by allowing Android and iOS users to download the BBM app. A Windows Phone version is expected to be launched during the summer. In addition, BBM is also expected to find support on the forked Android OS used on the Nokia X.
Between the revenue stream that BlackBerry has started to collect from selling ads on BBM, and the increased value of the application based on the rising number of users, BBM could be a crown jewel that the Canadian company might be able to spin-off or cash in to use on a rainy day.