Apple pulls hypocritical 'apology' to Samsung, replaces it with matter-of-fact statement
Judge Robin Jacob was “at a loss” seeing a company the magnitude of Apple breach order.
Now, after the court gave Apple 24 hours to remove the notice that felt more like a prank for the U.K. judicial system, the Cupertino-based company has finally taken it down.
We can’t see the new note anywhere on its UK website yet, but it is already in the newspapers. Apple has published it already In today’s morning Guardian. The new statement is rather dry, saying clearly that the Samsung Galaxy Tab 10.1, 8.9 and 7.7 did not infringe on Apple patents. It also clarifies that the decision has effect across the European Union. It’s printed in 14pt Arial font, concurring with the court decision.
And this dry technicality is about exactly what the judge had ordered. We are yet to see Apple publish it on its website, but it should soon. And this should finally seal this unnecessary long story. Hopefully.
source: The Next Web
Image courtesy of Tim Acheson
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4. MeoCao (unregistered)
The judge should order Apple to publish a sincere apology and not this complicated article.
20. Nathan_ingx (Posts: 2953; Member since: 07 Mar 2012)
Funny. I'm still wondering why the 'supposed-to-be' APOLOGY statement is under the "Advertisement" header!
Shouldn't it be under "Notification"...or plain old "Apology"???
28. JeffdaBeat (unregistered)
Any time you buy space in a newspaper, it's an ad.
Also, this is the worst apology ever...
29. Nathan_ingx (Posts: 2953; Member since: 07 Mar 2012)
I understand what you mean.
But still, if Apple cared, at least, they can re-format the not-so-apologetic statement and i'm sure they have that authority since they bought it. They can move the 'Advertisement' somewhere to the top right or left or wherever, and print a proper well spaced apology...
Seems like they're not too keen or don't give a damn...and that's when things start to change. They fall.
34. remixfa (Posts: 13885; Member since: 19 Dec 2008)
you didnt expect apple to act like a spoiled brat? we knew they would, and they certainly tried to spin the first "appology".
I say the judge goes back and forces them to write "were sorry to samsung and android for the misunderstanding" at the top of their next attempt. lol
39. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)
Apple just Technically did not apologize (of course) and should redo AND rewrite it
26. PhenomFaz (Posts: 1042; Member since: 26 Sep 2012)
well i just started ignoring apple's attitude...they are just too full of themselves, succes has got to them making them arrogant and their heads are so far up theor butt-puckers that they cant see anything in perspective anymore
37. StringCheese01 (Posts: 59; Member since: 27 Jan 2012)
WHY APPLE GOTTA BE A WHITE HAND THO?
2. someones4 (Posts: 607; Member since: 16 Sep 2012)
And guess what? it is STILL not an apology. How stupid can Apple be? Is the word 'sorry' not in their vocabulary? Oh.. i think it isn't.
Well, damn you Apple
7. eisenbricher (Posts: 923; Member since: 09 Aug 2012)
It's just so hopeless. There will be an additional chapter in Don'ts section of Management Books, in future.
12. TheLibertine (Posts: 484; Member since: 15 Jan 2012)
I never expected anything else, to be honest. And no company would do it another way.
15. jroc74 (Posts: 3462; Member since: 30 Dec 2010)
Not necessarily. Sony exec came on stage at E3 and apologized for the security breach.
38. jroc74 (Posts: 3462; Member since: 30 Dec 2010)
Well, there you go....lol. Apple has done it before. I guess you cant win em all...
18. timtimity (Posts: 196; Member since: 13 Aug 2012)
A lot of companies do recognise when they've screwed up or are in the wrong.
21. someones4 (Posts: 607; Member since: 16 Sep 2012)
Japanese companies' ceo's/presidents are expected to bow and make a public apology if something goes wrong from their company.
It's not embarrassing or humiliating. It shows humility. Something that a**hole sitting on top of Apple doesn't get
22. timtimity (Posts: 196; Member since: 13 Aug 2012)
They should read this
Even if they believe they don't need to apologise, a simple act of humility rather than the games they're playing will be more beneficial for their image. I think they feel that apologising will damage their image, but not apologising and trying to squirm out of it is probably causing a lot more damage.
People would have forgotten about this story by now if they'd made a simple apology when they were supposed to. All Apple have managed to do is create a much bigger, much more publicised story.
30. Darkerm (Posts: 87; Member since: 31 Jan 2012)
Apple is behaving like a spoiled kid -_-
27. whysoserious (Posts: 303; Member since: 20 Jul 2012)
Well that's not surprising. If they never apologize to customers for the crap they do with their iPhones, but rather say things like "It's normal" or "You're using it wrong," how much more for their rival?
3. hung2900 (Posts: 652; Member since: 02 Mar 2012)
I still haven't recognized anything related to "apology" yet.
Expect for another obligation from the court.
5. eisenbricher (Posts: 923; Member since: 09 Aug 2012)
Any defence, iFans.. sorry iPhans? ('iFone' already kicked Apple)
6. BadAssAbe (Posts: 433; Member since: 22 Apr 2011)
Yep, still missing a word or two, like sorry or my apologies. heck,it even would be cool to see something like " Yo Bro, My Bad'ish, was not right in the head. Word, We cool like the other side of the pillow! Apple out Dwag! WestSide!"
8. Aeires (unregistered)
Easy fix, slap them with contempt of court and silence their arrogant, cocky attitudes.
10. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)
lol... that was hilarious!
anyways hope both samsung and apple will calm down and just make innovation grow even bigger!
25. oister85 (Posts: 342; Member since: 27 Apr 2012)
Ahhh just apple Samsung is doing really good.
11. bojan (Posts: 188; Member since: 06 Oct 2012)
for not doing what the judge said they said be ordered to pay 1 billion to sumsung then they will make jokes up there ass
13. _Bone_ (Posts: 1753; Member since: 29 Oct 2012)
Unfortunately Apple still has the idiotic US patent system behind his back. When Samsung clearly is ahead in innovation, it shouldn't be punished for making better and more future-proof products.
23. someones4 (Posts: 607; Member since: 16 Sep 2012)
in the US, you can buy innovation and it is the place where hard work goes to die.
14. timtimity (Posts: 196; Member since: 13 Aug 2012)
I saw it this morning and almost ignored it. It's not an apology and unless you're aware of this story you wouldn't think it's from Apple.
17. networkdood (Posts: 4749; Member since: 31 Mar 2010)
This should the first thing you see when going on any APPLE website
24. rusticguy (Posts: 2709; Member since: 11 Aug 2012)
I don't think Apple had any other choice.
Matter of the fact is Samsung didn't copy for all practical purpose and applicable across entire EU
31. corporateJP (Posts: 915; Member since: 28 Nov 2009)
These guys are just retarded.
Go draw a circle on a napkin and bring that to the patent office, Johnny Ives.
32. mukrenol (Posts: 90; Member since: 03 Sep 2011)
Very technical but where is the simple 'sorry' part?
33. Justsadd (Posts: 18; Member since: 22 Nov 2011)
finally dog brand lose..haha..samsung keep going
35. GeekMovement (Posts: 1139; Member since: 09 Sep 2011)
They totally did this unwillingly. Hopefully the judge can see that. Indeed it is very DRY.
36. gallitoking (Posts: 4572; Member since: 17 May 2011)
I think is great. they shouldn't have to apologize in the 1st place so this will comply to what those TV judges wanted... on the subject still waiting for HTC to apologize for their Beats fiasco..