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Android loses a little of its U.S. market share, but still owns more than half

Android loses a little of its U.S. market share, but still owns more than half
Metrics firm comScore has its monthly update of U.S.market share, designed to get some of you excited and the rest of you picking a fight. It's like watching an NHL contest. Or better yet, it's like watching those now classic commercials by Microsoft that show iOS and Android fans going at it. So with your adrenaline all revved up, let's take a look at the numbers.

The latest figures show that in the U.S., Android lost a little of its market share for the three months ended in August compared with the three months ended in May. The latest figure shows Google's open source OS with a 51.6% share of the market compared with the 52.4% of the market it owned three months earlier. The market share lost by Android ended up in Apple's pocket. At the end of August, the three month average share for iOS was 40.7% up from the 39.2% it owned at the end of May. That hefty 1.5 percentage point increase took place before the launch of the Apple iPhone 5s and Apple iPhone 5c, so there is a possibility that the next report could show even more momentum for iOS.

Besides taking share from Android, iOS also grabbed some from BlackBerry. The latter's 4.8% U.S. share for the quarter ended in May was down to 4% for the three months ended in August, which actually might be better than most analysts were expecting. The Canadian based manufacturer just wrote off more than $900 million worth of unsold BlackBerry Z10 units collecting dust in the warehouse (or perhaps stored under CEO Thorsten Heins' bed). Besides Apple, the only other platform to pick up market share in the new report was Windows Phone which rose from 3% for the three month average ended in May to 3.2% for the three month average ended in August.

The top smartphone manufacturer in the U.S. with a three month average market share of 40.7% for August is Apple. That is up from the 39.2% the company commanded in the three months ended in May. Samsung practically kept pace rising from May's average share of 23% to the 24.3% for August. Apple and Samsung had to take that business from someone and as it turns out, it was HTC (-1.9 percentage points) and Motorola (-.9 percentage point) that were the victims.

145 million people in the U.S. owned a smartphone at the end of August, for a 60.8% mobile market penetration. That is up 3% since May. In addition, comScore found that Google sites are the top web property on smartphones reaching 92.2% of the web browsing and app using audience. Facebook (which includes Instagram) was next, reaching 84.6%.


source: comScore via AndroidCentral

49 Comments
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posted on 04 Oct 2013, 20:53 21

1. xperiaDROID (Posts: 5209; Member since: 08 Mar 2013)


Android is still the king here! Android rocks!

posted on 04 Oct 2013, 20:58 13

3. Whateverman (Posts: 3187; Member since: 17 May 2009)


Yes it does! Keep up the good work Google!

posted on 05 Oct 2013, 12:15 4

38. Mxyzptlk (Posts: 3309; Member since: 21 Apr 2012)


Only because you can find android devices anywhere. Even dollar stores like dollar general are starting to carry them.

posted on 05 Oct 2013, 13:05 11

39. DukeX (Posts: 327; Member since: 28 Aug 2013)


Typical ifan holding on to old arguments. So what's the 5C supposed to represent? Poor rich ifans.

posted on 05 Oct 2013, 17:38 1

44. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


lol.... Exactly.

posted on 05 Oct 2013, 15:53 2

41. Whateverman (Posts: 3187; Member since: 17 May 2009)


I would rather use a dollar store Android, than your hot pink UI, Candyland lookin' phone. Or are you waiting for the "New, Magical, Elegant, Exactly-The-Same-as-the-5 and the 5s- iPhone 5sg"? Lol! Keep trolling dude, it makes me laugh.

posted on 06 Oct 2013, 02:10

48. joey_sfb (Posts: 2737; Member since: 29 Mar 2012)


Good news for you, Mxyzptik. That mean Apple can release their iPhone 6 exactly like the iPhone 5s, iPhone 5. An iPhone 4"with a slight speed bump.

Congratulations indeed!

posted on 04 Oct 2013, 22:12 6

12. akki20892 (Posts: 3304; Member since: 04 Feb 2013)


Gaining share like a Boss.

posted on 05 Oct 2013, 03:54 1

24. takeja (Posts: 35; Member since: 16 Aug 2013)


Exactly, but Google should realize they must give money for a huge Android system TV ad.....the USA is about brainwashing people by Apple, not about simplicity and featureless of the outdated and vulnerable iPhones/iPads

So Google, innovate, give us features, don't remove features and create a huge Android system ad showing the Apple's inferiority!

The only way how to beat them

posted on 05 Oct 2013, 06:59 3

27. MobileKicker (Posts: 212; Member since: 19 Sep 2013)


And will lose the half when iphone 6 will come

posted on 05 Oct 2013, 09:00 3

31. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


In your dreams Apple fanboy!
I5s and e no impact what good will ip6 do... What a joker...

posted on 05 Oct 2013, 09:05 2

32. akki20892 (Posts: 3304; Member since: 04 Feb 2013)


not joker, he is story teller.

posted on 05 Oct 2013, 11:05 2

37. DukeX (Posts: 327; Member since: 28 Aug 2013)


That's what they said about the iphone 4,4s,5,5c,and 5s. Keep making up that same excuse. It's the same with the ipad. Making the same product isn't going to hold up for too much longer.

posted on 05 Oct 2013, 20:23 2

45. Long1 (banned) (Posts: 399; Member since: 18 May 2013)


Let's see how are the numbers internationally?

posted on 06 Oct 2013, 18:51

52. werthedroids (Posts: 60; Member since: 15 Sep 2013)


Keep dreaming, iSh33p. that's what they said about the iPhone 4Same, then the 5, then 5Same & 5Cheap, but look now, Android is still King.

posted on 05 Oct 2013, 20:56

46. madmikepr (Posts: 97; Member since: 09 Aug 2011)


i was wondering where is Sony in the chart if there were gaining market share ???? :/

posted on 04 Oct 2013, 20:57 14

2. Whateverman (Posts: 3187; Member since: 17 May 2009)


No matter what the fanboys say, I think Google and Apple's strategies are working very well for them. Google getting AndroiAsia as many devices as possible and Apple selling as many phones as possible. And I'm really shocked BlackBerry still has 4% market share. With the shape their in right not, that's AMAZING!

posted on 04 Oct 2013, 21:06 8

4. Shatter (Posts: 1989; Member since: 29 May 2013)


3.9% of thats 4% is government/company workers.

posted on 04 Oct 2013, 21:11 5

6. xperiaDROID (Posts: 5209; Member since: 08 Mar 2013)


BlackBerry is not dead yet if you ask me, there are still people who love BB phones, so BlackBerry shouldn't waste time now, just lower the price on their BB phones, add more apps and games to the App World, it will still attract some users that left BB to another platform, and users like us as well. So BlackBerry must really stand up now, the show must go on and there's still a chance.

posted on 04 Oct 2013, 23:22

18. Commentator (Posts: 2330; Member since: 16 Aug 2011)


Who's going to add those apps?

posted on 05 Oct 2013, 07:01 2

28. MobileKicker (Posts: 212; Member since: 19 Sep 2013)


The next buyer

posted on 04 Oct 2013, 21:10 4

5. alterecho (Posts: 1072; Member since: 23 Feb 2012)


Some people are holding to Symbian... awesome! To bad it succumbed to a certain trojan.

posted on 04 Oct 2013, 21:12 6

7. Bernoulli (Posts: 1436; Member since: 01 Sep 2012)


It's crazy how symbian is still on the radar! Long live symbian!

posted on 04 Oct 2013, 21:21 4

8. jdoee100 (Posts: 305; Member since: 04 Jun 2013)


S4 sales tanking rumor has been put to rest. Looks like Samsung sold plenty of S4 in the third quarter. And with Note 3 sales doing well, looks like another good quarter coming as well.

posted on 04 Oct 2013, 21:24 9

9. 1113douglas (Posts: 189; Member since: 04 Jul 2013)


ANDROID FOR LIFE! NOTE 3

posted on 04 Oct 2013, 21:40 1

10. apple4never (Posts: 932; Member since: 08 May 2013)


bb only dropped 0.8

posted on 04 Oct 2013, 21:47 4

11. ocilfa (Posts: 333; Member since: 03 Aug 2012)


That sounds small, but that 0.8 is a large chunk of only about 5%. Thats nearly 20%.

posted on 04 Oct 2013, 22:58

13. Commentator (Posts: 2330; Member since: 16 Aug 2011)


If total sales increased compared to the previous time period, then an overall drop in market-share doesn't necessarily mean a drop in sales of a particular brand, it just means other brands outsold them by a pretty large margin.

In BBRY's case though, I think it's fairly certain sales have been dropping...

posted on 05 Oct 2013, 09:32

33. apple4never (Posts: 932; Member since: 08 May 2013)


oh true, i thought that was total like 0.8 % after drop in sales, thanks for clearing that up

posted on 04 Oct 2013, 22:59 1

14. Kitkat_4.4 (Posts: 74; Member since: 03 Sep 2013)


Only 1.xx increase in iOS ? fail... should have more much more with the release of iPhone 5c/s. Oh well, android will f**k iOS with Nexus 5 launch ;)

posted on 04 Oct 2013, 23:03 1

15. Commentator (Posts: 2330; Member since: 16 Aug 2011)


Uh, yeah... you know how those stats say "3 Month Avg. Ending AUG-13"...?

...

As in, the period immediately BEFORE the 5c/s launch, in which consumers would presumably be holding out for the next iPhone and NOT buying one just yet, as well as a frame of time in which the Galaxy S 4 was launched... i.e. a period in which iOS' share was MOST LIKELY to fall...?

...

...Yeah, about that...

posted on 04 Oct 2013, 23:09

16. Commentator (Posts: 2330; Member since: 16 Aug 2011)


Edit: Or at least the first full 3 month frame in which the SGS4 was available, as it was launched in April. My B.

posted on 04 Oct 2013, 23:12

17. Commentator (Posts: 2330; Member since: 16 Aug 2011)


Oh, sorry if I misinterpreted what you said. Did you mean that you believe it will have a much higher market-share after the release of the iPhone 5c/s? Because if you were saying that I apologize for being so sarcastic.

I read it to mean that you thought these reports were made AFTER the iPhone 5c/s. If you didn't mean that, please ignore this and refer to my original sarcastic, snarky remark.

posted on 05 Oct 2013, 03:28

23. Martin_Cooper (Posts: 393; Member since: 30 Jul 2013)


If you could actually read, which I doubt, but if, you would have seen that the above article is based on may to august sales where NO NEW iPhone waere lunched. So kinda impossible to have a big rise especially when august is the last month before new iPhone is announced and many people stop buying current iPhones to wait for the new ones.

Oh well clueless little boy goes on rant to protect its virginity that android holds very well!

posted on 05 Oct 2013, 00:30 1

19. GrapeEyes (Posts: 243; Member since: 01 Sep 2013)


.

These figures are just for the US.

If you did the figures for India with 1.2 billion people, you would see

91% Microsoft
5% Android
3% Apple
1% Other

The US will be irrelavant in 10 years, so Apple and Android will DIE!!!

And Microsoft/Nokia will rule the World!!!

.

posted on 05 Oct 2013, 01:01 6

20. Whateverman (Posts: 3187; Member since: 17 May 2009)


Dude, you're trying waaaay to hard. Lol!

posted on 05 Oct 2013, 03:24 1

22. Martin_Cooper (Posts: 393; Member since: 30 Jul 2013)


So you make clueless predictions? If microsoft owned 91% of India market share which has 1.2 billion people as you say then microsoft market share for whole world wouldn't be 9% but more like 30%+. Please try to misinform other people, it doesn't work here where many people read actual news and statistics.

posted on 05 Oct 2013, 08:03 2

30. bucky (Posts: 1338; Member since: 30 Sep 2009)


As long as you stay over there you can think whatever you like

posted on 05 Oct 2013, 14:39

40. Ronny666 (Posts: 108; Member since: 08 Jun 2013)


Indian market segment is mainly on low-range to mid-range phones, and mostly feature phones, not smartphones.

Most people in India still can't afford to buy flagship devices. Even tiny countries like Singapore sold more flagship devices than in India, that's rather shameful. Let's not compare with US or UK.

My advice: try to get a decent car and we'll talk about country's progress or ruling the world. :)

posted on 06 Oct 2013, 05:10

49. kabhijeet.16 (Posts: 629; Member since: 05 Dec 2012)


Bad Dreams of WP. Wake up man...

posted on 06 Oct 2013, 19:05

53. werthedroids (Posts: 60; Member since: 15 Sep 2013)


In your wildest dreams, maybe. But seriously dude. Microsoft makes such glitchy software that even if that did happen and every single device under the sun ran windows, then I wouldn't be surprised if some day, everything will simultaneously crash and BOOM zombie apocalypse (just kidding about the zombie apocalypse part, but you get the point)

posted on 05 Oct 2013, 03:16

21. muhammadlal (Posts: 1; Member since: 05 Oct 2013)


Blackberry if you ask me, BB phone loved ones, yet, so Blackberry, I should not waste the time to lower the price on their BB phones, App World on adding more apps and games are still not there yet BB left dead some other platforms to attract users, and users, as well as like us. Blackberry because I now have to stand, the show must go on and there is still a chance.

posted on 05 Oct 2013, 04:00

25. Cable (Posts: 1; Member since: 23 Apr 2013)


It shows here that Apple and iOs are the king in U.S.

posted on 05 Oct 2013, 05:05 3

26. twens (Posts: 547; Member since: 25 Feb 2012)


The US is not even in the top 5 richest countries. That explains the fact that people who buy Iphones in the US is not for the fact that they are rich but instead i-sheeps who have been brainwashed by hype and fashion trends of Apple. Doesn't it surprise you guys that all over the world it's only in the US that the iphone is still relevant???

posted on 05 Oct 2013, 10:01

34. Martin_Cooper (Posts: 393; Member since: 30 Jul 2013)


Maybe because its the home country of Apple and usually companies do better in their home countries than outside? If I had a company in my country that makes good phones I would like to support it. Why do you think NOKIA had total domination in Finland? Why do you think mercedes, audi and bmw dominate German car market. Why do you think volvo dominates the car market in Sweden. Its called logic. Also anyone who buys iPhone is brainwashed and a sheep? Thats the stupidest thing I ever heard. ALSO, USA is the biggest smartphone market on the world. So owning usa market is a pretty big deal. Although China is slowly catching up but still its the low end android phones that do well in China but not S4, NOTE3, LG G2, HTC ONE etc.

posted on 05 Oct 2013, 07:07 1

29. GoogleSafariFox (banned) (Posts: 100; Member since: 28 Sep 2013)


S4 Sales in the 3rd quarter are getting higher and higher. Note 3 will be a Blast to. All Hail to King Android!

posted on 05 Oct 2013, 10:06

35. Martin_Cooper (Posts: 393; Member since: 30 Jul 2013)


All hail to monopoly!!! "Monopolies are thus characterized by a lack of economic competition to produce the good or service and a lack of viable substitute goods." Oh and before you say you can buy different hardware, which is true its still the same OS and that gives google domination and they wont need to innovate in the future since no one is pushing since there is no competition. Just look at android 4.1 and after. Its all the same with some fixes. Nothing innovative or great. But yeah, all hail to king android!

posted on 06 Oct 2013, 19:11

54. werthedroids (Posts: 60; Member since: 15 Sep 2013)


4.1 Google Now (no one has ever come up with the concept of giving you relevant info based on your searches, e-mail, location etc.) 4.2 multiple accounts, lock screen widgets, photo sphere camera and swipe based camera interface, quick settings, swype based keyboard (name one mobile os that's ever had those before) 4.3 not that much new (except major perfomance and battery life improvements) cuz google is saving the innovative new features for kit kat

posted on 08 Oct 2013, 08:24

57. harvestcellular (Posts: 26; Member since: 11 Jul 2013)


While I'm sure investors and Apple care about the micro numbers, it's pretty impressive what Android has been able to do in terms of entering the market during Apple's prime and taking a few large slices from their cake ...and also taking a large glass of Milk to go with it.

I assume they will both somewhat catch up with each other and go back and forth and compare the two like Walgreens and CVS... whoever is convient at the time, has the coupon and the right price is going to get the sale.

However, because both will be very great platforms the user will be remain "mostly" brand loyal to the first platform they adopt.

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