The company sees its main advantage in emerging markets, where demand is huge and Apple, the current leader in tablets, is underrepresented. Despite some reports showing that Apple holds some 95 per cent market share in tablets, Lanci pointed out there was no standard platform for tablets (although iOS seems to be doing a pretty good job in our opinion). Just recently, Acer launched its “Alive” online content platform, which aims to offer app store functionality, and it seems the company will further push content integration efforts to attract users.
With the launch of the Galaxy Tab by Samsung, Acer will face growing competition. However the company is optimistic and claims that its better PC retail network will help out significantly in better delivering tablets. It does not seem that the iPad or the Galaxy Tab will give ground easily, though, so stay with us as we follow the tablet wars.