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AMD looking to produce ARM-based chips - is mobile in its future?

Posted: , by Scott H.

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AMD looking to produce ARM-based chips - is mobile in its future?
Chip manufacturer AMD announced plans to start production of ARM-based chips based chips, in addition the desktop X86 chips they have produced for many years. The first batch of chips will be aimed at producing lower-cost low-power server clusters, and should ship in 2014. For readers of PA this naturally raises two questions:

1) Will AMD enter the mobile chip arena?
2) Will this have any other impact on mobile users?

The first question is hard to answer right now – the mobile chip industry is quite crowded, with Samsung making many of their own chips, and Apple contracting for chips of their own specification, the off-the-shelf SoC manufacturers are often competing for a much smaller portion of the mobile market. Texas Instruments has already signaled that they will be de-emphasizing mobile devices in future ARM chip designs, NVIDIA is finding some success with its Tegra line of chips, and Intel is spending a lot of R&D trying to muscle its way into mobile devices.

Still, AMD has a long track record of competing with both NVIDIA and Intel, and it will be interesting to see if they decide to tackle the mobile market once they get full scale ARM chip production underway. They have lots of experience with GPUs, so AMD could probably design its own full-fledged SoC without too much trouble. Even if they stick to producing ARM chips for servers though, it should have a positive impact on mobile users. Cloud-based services depend on ever-expanding cloud computing power, and chips that reduce the cost of such servers, not to mention the power cost to run them, will allow companies to scale computing faster and lower the cost of entry to create mobile services that depend on them.

So one way or another AMD’s announcement will benefit phone and tablet users, the only question is whether that benefit will arrive directly (via our phones and tablets) or accrue indirectly (from more and cheaper services). Either way we’re happy to see AMD jump into the ARM chip fray.

source: WSJ via Android Central

15 Comments
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posted on 30 Oct 2012, 11:32 5

1. MeoCao (unregistered)


I think ARM has a big oppotunity in Linux server market and AMD is great partner.

AMD has every chance to succeed in mobile as AMD has even more capacity than NVIDIA.

posted on 30 Oct 2012, 11:33 6

2. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


would love to see this!!! cant wait!! the more the merrier!!

posted on 30 Oct 2012, 11:44 2

3. NickPeters (Posts: 63; Member since: 24 Oct 2012)


Oh yeah! Now both Intel and AMD are entering the mobile world and that means SOMETHING! Nice.

posted on 30 Oct 2012, 11:47 2

4. darac (Posts: 2156; Member since: 17 Oct 2011)


!!

ARM + AMD = WIN

posted on 30 Oct 2012, 11:57 2

5. nwright94 (unregistered)


I love AMD chips, my past few computers have all been AMD, would love to see a mobile running AMD.

posted on 30 Oct 2012, 11:59 5

6. Cyan3boN (Posts: 423; Member since: 23 Feb 2012)


AMD is not new to the mobile game. and they are the reason why qualcomm tops the charts for its gpu processing power. Yes AMD develops the adreno technology for qualcomm.

posted on 30 Oct 2012, 12:25 1

7. ahomad (Posts: 131; Member since: 15 May 2012)


well, thats interresting, do you have any sources for these info?

posted on 30 Oct 2012, 12:46 2

8. Cyan3boN (Posts: 423; Member since: 23 Feb 2012)


I'm sorry i got the facts wrong, their partnership was severed when qualcomm bought the whole of adreno division from AMD. previously it was known as imageon

posted on 30 Oct 2012, 14:45 2

9. darac (Posts: 2156; Member since: 17 Oct 2011)


Yes, and Adreno is an acronym of Radeon

posted on 30 Oct 2012, 16:44

11. ahomad (Posts: 131; Member since: 15 May 2012)


ah, ok, I got you

posted on 30 Oct 2012, 14:53

10. xtremesv (Posts: 180; Member since: 21 Oct 2011)


AMD is kind of late to the game but still has the chance of catching up considering Intel hasn't made an impact with Medfield yet.

posted on 30 Oct 2012, 18:37

12. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


These are mainly based on server chips, that both Amd & Arm's venture.

Looks like Amd is strugling, once a power player was in the industry, hope these 2 company would immediately provide a new competetive advantage over iNtel. Wish them luck.

posted on 30 Oct 2012, 20:19 1

13. lonestrider (Posts: 83; Member since: 31 Mar 2012)


I think it's a bit too late?
While Exynos, NovaThor, and the giant Snapdragon is already there, Huawei create their own processor too, intel already starts, now AMD want to get in?
AMD is a very nice low-priced processor. But it's already too crowd here.
While TI understands the situation and walk out, AMD come in?

posted on 30 Oct 2012, 21:14

14. Toad222 (Posts: 9; Member since: 03 Mar 2012)


I agree with this, TI out AMD in!

posted on 30 Oct 2012, 22:10

15. Googlethis (Posts: 168; Member since: 05 Jul 2012)


What would be cool with all these choices would be if you could start building your own smart phone like you could build your own PC. This way you can swap out parts to upgrade to new ones and basically give a new meaning to personalizing your smart phone.

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