"We do it for the kids"- Apple's new iPad ads are cute, but can they get you to buy?

Apple has just announced its new 9.7-inch iPad — now with support for the Apple Pencil! At an event that was heavily geared towards schoolwork, the Cupertinians announced the new ClassKit suite for school project management, as well as new AR apps for learning and updates to the iWork suite.

Apple really, really wants people to buy into the "iPads can be used for education" idea and has launched 3 new video ads to support this. Well, two of them are actually focused on kids, schoolwork, and "shaping the minds of the future", while the third one just introduces the new iPad and its compatibility with the Pencil.

They have the typical Apple quality to them, with music, voice acting, and camera work on point. But we are kind of missing the "This is why this product is amazing!" message in them. Maybe you can spot it?

Related phones

iPad 9.7-inch (2018)
  • Display 9.7" 1536 x 2048 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 128 GB
  • Battery 8827 mAh




Posts: 2817; Member since: Oct 03, 2012

Nope, Nope and Nope! Will never buy Apple products again! Competitors are better, Apple is lacking some core features/options/settings!

2. bucky

Posts: 3790; Member since: Sep 30, 2009

You’ve been saying for so long in every single Apple article. Just buy one already and stop the insecurity. You’ll feel better...

9. sgodsell

Posts: 7428; Member since: Mar 16, 2013

The new iPad only has 2 GB of RAM. Talk about limiting your customers and developers. Even cheaper Chromebooks and tablets come with more ram.

10. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

I have an iPad 9.7" which too has a 2GB ram with A9 processor and I can say you that it works way more better than chromebooks or even galaxy Tab S3.

12. GreenMan

Posts: 2698; Member since: Nov 09, 2015

Well, there aren't any high end Android Tablets in the market so would you like to clarify just what exactly you mean by 'competitors'? Now, of course there are Windows 10 Hybrids but I doubt they fall into the exact same category as they run a full blown Desktop OS instead of something that runs a Mobile OS. And, in all fairness, they lack the great battery life which one can expect from an Apple iPad. I've a Windows Hybrid with a 4,000mAh battery built in and a keyboard attachment that has another 4,000mAh battery and a 500GB SSD. But... Even with 8,000mAh of juice, it struggles to go beyond 4 Hours of SOT. And it has an exact same resolution as an iPhone 6 (1334x750 @ 11.5") so its not exactly pushing a lot of pixels, either. I'm not a big fan of iPhones because Androids do more for much less. But iPads are in a league of their own. And I absolutely love just how productive an iPad can be on iOS 11! Almost a desktop like experience, with the fluidness of an iPhone! It's a compromise, sure, but I can live with that! G'Day!

3. japkoslav

Posts: 1516; Member since: Feb 19, 2017

No they can't convice me. I "have" iPad Pro and my kids have Samsung Galaxy Note 10.1 2014ed and nVidia Shield tablet. There is literaly no reason for a new tablet. I myself might buy 8" Huawei, or new Samsung, Sony or that new Chrome tablet by Acer, but not a chance it will be iPad Pro or iPad 9.7. iPad Mini would be tempting, even with it's butchered speakers, but they probably let Mini just die as other products.

4. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

Brainwashed more kids we know we know.

5. drunkenjay

Posts: 1695; Member since: Feb 11, 2013

I'd rather buy a samsung galaxy book than a tablet iphone.

6. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

As a IT tech which handle schools that we bring this Tech to I can say that this will be a hard sell and upward battle here for Apple because it's not that the chrome books are entrench but the apps like Google drive, Maps, Sheets, Keep,Presentation you tube, etc.. that are the driving force. and chrome books can be had for much cheaper than 250.00 Try 99.00 a book. It will be a tremendous uphill battle for Apple here. I don't know why the let this market go when they had it. it was Apples to give away and they did with the lack of support and high prices( Most school I work at have a room full of former iPads that are just collecting dust and got burnt once by Apple so again it will be a tough sell)

7. BullDozer

Posts: 159; Member since: Dec 18, 2015

Toys are for kids.

8. japkoslav

Posts: 1516; Member since: Feb 19, 2017

Adults have their toys as well ... :-D

11. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

So I am not missing much from my last gen iPad 2017.

13. scarecrowsyn

Posts: 14; Member since: Sep 26, 2012

The Apple ad where the girl asks "what's a computer?" makes me laugh. Apple is inadvertently saying that this girl is too stupid to understand what a computer is - and that she's holding one. No surprise from the company who's slogan isn't even grammatically correct.

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