New Nokia Lumia 925 ad makes fun of Apple iPhone 5 commercial

New Nokia Lumia 925 ad makes fun of Apple iPhone 5 commercial
Remember that television spot for the Apple iPhone 5 that showed users of the device snapping picture after picture with their phone? Recall the tagline from that spot? "Everyday, more photos are taken with the iPhone than with any other camera." As it turns out, Nokia doesn't disagree. But what it is saying in a new ad is that Nokia builds for quality, not quantity.

The Nokia ad also shows comparison action shots between the Apple iPhone and the Nokia Lumia 925 as well as photos showing how the Nokia device takes better pictures under low-light conditions. "Everyday, better photos are taken with Nokia Lumias than with any other mobile."

How will Apple respond? You can check out both the original Apple ad and the Nokia spot below.





Thanks, Anonymous Tipster!

source: Nokia via UKMobileReview

Related phones

Lumia 925
  • Display 4.5" 768 x 1280 pixels
  • Camera 8.7 MP / 1.2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB
  • Battery 2000 mAh(12.8h 3G talk time)
iPhone 5
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1440 mAh(8h 3G talk time)

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76 Comments

1. wp8nokia

Posts: 16; Member since: Aug 05, 2013

step by step wp will grow , and for those haters who thing it was going to fail is no working more and more ppl are loving this piece of art .

8. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I agree that WP is not bad Operating System and that it need to grow more. But talking about commercial, commercial was more about Nokia Lumia 925 and it's Pureview technology than about WP itself. And yes, good ad, I like it. :)

20. Daftama

Posts: 641; Member since: Nov 03, 2012

As much as I thought they were dead good for them for stepping it up.. 3rd place is not bad

37. ardent1

Posts: 2000; Member since: Apr 16, 2011

Nokia's ad is: Our smartphone sucks, but it takes better photos than the iPhone 5. Someone needs to fire the marketing head that approved the video.

38. MojoDojo

Posts: 102; Member since: Jul 11, 2013

Haha you dont really get the ad huh? It is made as iPhone 5's ad, but it shows that the phone takes better pictures... According to your reasoning, Apple is saying the same thing about its Iphone 5 ad.

66. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

But that's exactly what Apple promotes all the time... "Hey, our smartphone doesn't do as much as Android phones, but oooohhh look, we haz the apps and takesthe betterr fotos, and that's all that matters right?"

70. Daftama

Posts: 641; Member since: Nov 03, 2012

Hey look what samsung with the s3 promo at super bowel acted apple directly and now took the led from them Nokia is trying to do the same here... There is no best phone its only deception of what you and I make the best phone to be

72. Trex95

Posts: 2383; Member since: Mar 03, 2013

LOL i agree XD

61. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Until WP8/9 becomes a viable choice. PASSED. Sony/Samsung/HTC also has great camera phone with better platform ecosystem support. i like my cake and eat it too!

2. Sauce unregistered

In order to be the best, you have to take out (one of) the best. Great add haha.

3. TBomb

Posts: 1660; Member since: Dec 28, 2012

as much as i admire the ad.. i don't know how successful it will be... it mentions the iphone before their own product. So that means that if a viewer closes out before nokia is mentioned.. the last thing they hear is that part about the iphone.

44. the_best

Posts: 139; Member since: Oct 14, 2012

the ad isnt directed at impulse buyers as many ads are. The ad is directed at iphone owners or people who doesnt know anything alse but iphone. For someone who dont have a smartphone your logic is sound, but for someone who allready owns a smartphone it wouldnt have done anything special for Nokia if the consumer just saw the Nokia logo, they already know about Nokia but most of them dont really know why they should buy Nokia anymore.

4. a_merryman

Posts: 749; Member since: Dec 14, 2011

Idk why, but for some reason the way he said "Nokia" really really bothered me.

5. ryq24

Posts: 876; Member since: Oct 17, 2011

Nokia is shifting people's focus on its camera because they know windows lacks many apps and they can't do anything about it. Bu they should focus their attack on samsung and not iPhone.

18. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

A better thing that Nokia could do to increase their sales is to get rid of the carrier-exclusive marketing/selling. That has to be the definition of stooopid.

28. PK1983

Posts: 215; Member since: Aug 08, 2012

Nokia would do better to offer their own financing for their phones which could be unlocked and used on any carrier. Nokia would get the benefit of people who don't want to pay through the nose at a carrier and be stuck in a contract for 2 years, and we the customer would benefit from carriers having to greatly cut cellphone bills to stay competitive.

34. xoxoGeorges

Posts: 209; Member since: Jul 11, 2013

Advertising your best feature? Oh GOD what has happened to marketing today

64. jael206

Posts: 147; Member since: Jul 18, 2012

I think Nokia knows that Samsung is in the first place while iPhone comes in at second. So being in third means they have to attack the competition nearest in distance, before they tackle farther. Gettit???

6. surethom

Posts: 1730; Member since: Mar 04, 2009

Im not a windows phone fan, but have always been a Nokia fan & then new nokias have the best Camera phones on the market.

7. darkkjedii

Posts: 31596; Member since: Feb 05, 2011

If Nokia actually sold any phones, it would make sense to tease apple.

11. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

hahaha well said dark i like it! +1

30. darkkjedii

Posts: 31596; Member since: Feb 05, 2011

Kinda like teasing the bully that just took your lunch money WH. +1

13. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

It doesn't matter how many Nokias with Pureview technology were sold, because it still doesn't change the main idea of this commercial and things which were said in this commercial.

23. Emily1985

Posts: 127; Member since: Nov 08, 2012

This is exactly the point of the ad.

41. akki20892

Posts: 3902; Member since: Feb 04, 2013

Iphone just can sold to all brain-wash people like you lololololol.......how funny is that.

57. Pdubb

Posts: 250; Member since: Aug 08, 2011

Nokia is more like Rocky and Apollo Creed. Apple better be careful because we all know how that ended.

62. Mxyzptlk unregistered

Lol I can feel the heat off that one.

9. McJobs

Posts: 107; Member since: Jul 08, 2012

LUMIA FTW !!!

10. softfurryanus

Posts: 232; Member since: Jul 09, 2013

I don't care about a camera phone with few interesting features.

15. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I also would love if it was more than just a good camera phone.

* Some comments have been hidden, because they don't meet the discussions rules.

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