Chinese smartphone sales expected to have surged 137% higher this year

Chinese smartphone sales expected to have surged 137% higher this year
While the Chinese smartphone market is the largest in the world, it does not mean that they are the most technologically advanced. Thanks to strong second half demand for devices that run on EDGE and TD-SCDMA, smartphone sales in the country will have soared 137% to 189 million units by the time the year ends next Monday night. This is according to statistics from Digitimes Research.

Because TD-SCDMA is a proprietary 3G network used only by China Mobile, and EDGE is a slower network than 3G, 61% of snartphone sales in the country are made by local brands, That is up from the 39% of smartphone sales that local Chinese brands were responsible for last year. In the fourth quarter, Android flavored handsets had a whopping 86% marketshare in the country, equal to 50.8 million units. For all of this year, Android sales are expected to have surged 260% to 157 million units.

We need to get one thing straight. When Digitimes Research is talking about local brands, these are still large manufacturers that are ready to aim for the top tier of the high-end market with some new handsets scheduled for 2013 release. These are companies like Huawei, ZTE and Lenovo. All three will rank in the global top ten list for 2012, thanks to the size of China's market. Next year, Huawei and ZTE will be relying on top-shelf devices like the Huawei Ascend Mate which is a 6.1 inch monster that was recently showed off in an Huawei Store in China by Huawei Chairman Richard Yu. The device will be taking on the Samsung GALAXY Note II.

ZTE has a beast of its own that will be displayed at CES 2013 next month. The ZTE Grand S will join the HTC DROID DNA/Butterfly in offering a 5 inch 1080p screen and a 441ppi pixel density. This phone will also have 2GB of RAM and a 13MP rear shooter in a package just 7.6mm thick. Both this model and the Huawei Ascend Mate are expected to take both manufacturers into the U.S, high-end market, possibly leading to carrier deals for one or both models.

source: DigitimesResearch

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