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Windows Phone overtook BlackBerry for number three mobile OS in 4th quarter 2012

Posted: , by Maxwell R.

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Windows Phone overtook BlackBerry for number three mobile OS in 4th quarter 2012
We kind of already knew this without any official analytical data, but now Strategy Analytics has released a report making it essentially official. We have seen a lot of ambiguous claims from Microsoft with few hard numbers over the past several months, but this third party report vindicates the claims.

Now with BlackBerry 10 unleashed, the stage is set to see how the market will shake out for the rest of 2013. We will see those reports come from Europe and Canada first, only because BlackBerry’s Z10 will not be available in the United States until the latter part of March (at the earliest apparently). While Canada seems like it would be a slam-dunk for BlackBerry, we would not guess that success is guaranteed.

“Microsoft Windows Phone overtook BlackBerry OS to become the third largest smartphone platform in the influential United States market during Q4 2012. It was the first time Microsoft has surpassed Blackberry since 2006.” - Strategy Analytics
We are not going to draw on any official data here, but simply point out that Microsoft’s head start in time for the holiday shopping season, and solid hardware offerings from the manufacturers may pose a significant challenge to BlackBerry. That said, the reported strong start for the BlackBerry Z10 is an encouraging sign for the “inventor” of the smartphone.

The report also points out that for the first time, Android lost market share in annualized terms. You know what that means right? 2013 is going to be a great year for wireless. We have the big players all in the game again, plus we will see Sailfish make a debut this year.

Does this mean we will see massive shifts in the market this year? No, but it will indicate how people receive alternatives to the two gorillas in the room, iOS and Android. The “pie” is getting bigger, but also getting saturated, so the challenge to the manufacturers and software platforms is to change how people eat their pie.

sources: Strategy Analytics via WPCentral and BGR

21 Comments
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posted on 06 Feb 2013, 01:22 2

1. wendygarett (unregistered)


I agree wp surpass bb, but wpcentral post a misleading article... A picture of lumia920 and z10? Lol bb10 just started of course lumia920 will surpass it...

what a mess, it should be wp7+wp8 > bb7 ... Not L920 > bbz10...

posted on 06 Feb 2013, 13:22 1

14. freebee269 (Posts: 497; Member since: 10 Aug 2012)


wpcentral only posted a pic of the 2 flagship phones for each platform. most sites do that.

posted on 06 Feb 2013, 01:24

2. -SEUL8TR- (Posts: 113; Member since: 13 Jan 2013)


Not to get to excited and keeping there hopes high, Nokia users will be merging to more open source, due to Symbian was unrestricted! WP8 will tumble, and this will be good news for Android and iOS fans, users.

posted on 06 Feb 2013, 03:17

9. Nikolas.Oliver (Posts: 1342; Member since: 01 Jul 2012)


you stole my ava ! but why did you change the rim text to apple logo ? apple is not rip yet

posted on 06 Feb 2013, 04:42 1

11. haseebzahid (Posts: 1775; Member since: 22 Feb 2012)


lol i find ur comment Effing hilarious all because people are crying same crap over last 2 years "win is crap it will fail its closed os it will fail" and more bla bla bla and again more bla bla bla but infact we only saw the raise of wp7 >>> wp8 users its not dropping down so get a life and stop telling whats not happening at the moment

posted on 06 Feb 2013, 05:18

12. papss (Posts: 3445; Member since: 03 Sep 2012)


Typical BS comment from you

posted on 06 Feb 2013, 01:35 14

3. UrbanPhantom (Posts: 947; Member since: 30 Oct 2012)


Of course Microsoft took over third place: was there ever any doubt? It will eventually take over first place, in about five to ten years...

posted on 06 Feb 2013, 01:43

4. -SEUL8TR- (Posts: 113; Member since: 13 Jan 2013)


Yea more like it will be bankrupt, RIP.

posted on 06 Feb 2013, 02:54 4

7. Stoli89 (Posts: 333; Member since: 28 Jun 2010)


Yes, a neat trick for a company with over $14 Billion per year in free cash flow.

posted on 06 Feb 2013, 01:54 13

5. Snoobab (Posts: 167; Member since: 07 Dec 2011)


WP8 is slick, robust, developer friendly, and has an insane amount of potential. Let's hope it keeps up the momentum.

posted on 06 Feb 2013, 01:57 15

6. N-fanboy (Posts: 477; Member since: 12 Jan 2013)


Isn't this obvious?

posted on 06 Feb 2013, 03:35 5

10. tashreef (Posts: 475; Member since: 24 Nov 2012)


yes it is..and another thing it means Nokia is doing really good..with their lumia series.......

posted on 06 Feb 2013, 03:01

8. Stoli89 (Posts: 333; Member since: 28 Jun 2010)


BB's big server advantages from the past have not completely translated over to the present and have opened the door to competing services and technologies to be adopted by the corporate community in general. Apple and Android being the obvious entrants, but also MSFT with its deeply integrated and capable host of corporate products & services. Coupled with BYOD cost cutting policies, BB needs a consumer hit to remain viable, even in the corporate martket, going forward. Given its CASH arsenal, BB is way outgunned...even with a very nice OS (which "borrows" a lot from Nokia's Meego, by the way)

posted on 06 Feb 2013, 10:29

13. XperiaFanZone (Posts: 845; Member since: 21 Sep 2012)


Yes! :D

posted on 06 Feb 2013, 14:41 1

15. downphoenix (Posts: 2232; Member since: 19 Jun 2010)


Give it a quarter or 2 and Blackberry will be beating Windows again.

posted on 06 Feb 2013, 17:00 1

16. hepresearch (unregistered)


No worries! This is a temporary condition.

posted on 06 Feb 2013, 18:23 1

17. ZeroCide (Posts: 678; Member since: 09 Jan 2013)


Yea temporary as it will be 3rd soon.

posted on 06 Feb 2013, 20:38

19. hepresearch (unregistered)


Haha... exactly.

posted on 06 Feb 2013, 20:23

18. jroc74 (Posts: 3985; Member since: 30 Dec 2010)


According to another article....all this stuff Strategy Analytics posted is wrong:

http://www.phonearena.com/news/Apples-iOS-cuts-gap-with-Android-in-latest-comScore-data_id39540

Someone is wrong. My money is on comScore being right.

posted on 07 Feb 2013, 07:59

20. papss (Posts: 3445; Member since: 03 Sep 2012)


I disagree.. They will never regain third place.. They don't have the power, money or resources to come back. They will be good just to survive this year with this march launch ( that is way late) ®©

posted on 07 Feb 2013, 19:34

21. cornerofthemoon (Posts: 487; Member since: 20 Apr 2010)


Windows Phone needs to get its shinola together regarding XBOX games and videos for WP8. The former is releasing new titles at a snail's pace and the latter is non-existant. Even Blackberry has a video store now.

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