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Windows Phone gained market share around the world in 2013, mainly at the expense of iOS and BlackBerry

Posted: , by Florin T.

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Windows Phone gained market share around the world in 2013, mainly at the expense of iOS and BlackBerry
Microsoft’s Windows Phone more than doubled its market share in Europe from November 2012 to November 2013, research firm Kantar Worldpanel reveals. The platform, resurrected by Nokia with both cheap and expensive handsets, also registered gains in the US, but not as significant as in Europe.

According to Kantar, Windows Phone held 10% of the smartphone market share in Europe (including the UK) in November 2013, thus entering the top 3 smartphone OSes. Android and Apple’s iOS are still the obvious leaders, although Windows Phone managed to overtake iOS in Italy (16% market share versus only 11% for Apple’s platform).

Windows Phone’s US market share grew from 2.6% in November 2012 to 4.7% this November, but Android (50.3%) and iOS (43.1%) are still far ahead.

If you take a look at the detailed numbers in the images embedded below (put together by Kantar), you’ll see that iOS’ market share declined almost everywhere. Not by much, but still, it’s noticeable. Meanwhile, just like Windows Phone, Android continued to grow.

BlackBerry’s market share went down in virtually all regions, but that’s not a surprise to anyone, is it?

Interestingly, it appears that absolutely no one is buying Windows Phone handsets in Japan - because no one is selling them there, where Apple’s iOS holds a staggering 69.1% of the market share.


source: Kantar

28 Comments
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posted on 06 Jan 2014, 10:54 10

1. fouadqr (Posts: 318; Member since: 21 Nov 2012)


Thank you nokia ..

posted on 06 Jan 2014, 11:00 7

4. akki20892 (Posts: 3658; Member since: 04 Feb 2013)


well said my boy.

wp here today only because of nokia.

posted on 06 Jan 2014, 11:11 4

8. dratomic (Posts: 476; Member since: 09 Oct 2013)


android could have been at ~100% if only nokia wouldve chosen it instead of wp

posted on 06 Jan 2014, 14:02 1

19. XperiaFanZone (Posts: 1477; Member since: 21 Sep 2012)


No. Nokia would have been doomed. Stop being five years slow. Android isn't the entire mobile OS.

posted on 06 Jan 2014, 10:55 2

2. mottykels (Posts: 372; Member since: 15 May 2013)


Thanks to old nokia ;)

posted on 06 Jan 2014, 10:59

3. Ikechukwu (Posts: 149; Member since: 03 Oct 2011)


Yikes! It's coming

posted on 06 Jan 2014, 11:03 1

5. nokia12 (Posts: 363; Member since: 19 Nov 2013)


thats all because of Nokia..
the real test for windows phone will be how will it perform without Nokia..

posted on 06 Jan 2014, 11:03 1

6. xq10xa (Posts: 152; Member since: 07 Dec 2010)


More phones like the 1520 with a healthy dose of updates......will be fun to see what MS and Nokia can pull off

posted on 06 Jan 2014, 11:09 8

7. Gemmol (Posts: 563; Member since: 09 Nov 2011)


Love my 1520 & 2520 great devices thank you Nokia

posted on 06 Jan 2014, 11:18

9. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)


continuing the improvements the better nokia.
ios and android are very different.
be their boundary line.

posted on 06 Jan 2014, 11:18 5

10. zig8100 (Posts: 143; Member since: 13 Dec 2012)


Europeans are smart.

posted on 06 Jan 2014, 11:22

11. fanboy1974 (Posts: 1293; Member since: 12 Nov 2011)


Maybe Apple is suing the wrong company.

posted on 06 Jan 2014, 11:23 3

12. nasznjoka (Posts: 361; Member since: 05 Oct 2012)


Where's Rodneyej1???

posted on 06 Jan 2014, 20:34 2

27. Extradite (banned) (Posts: 316; Member since: 30 Dec 2013)


He is "Limited"

posted on 06 Jan 2014, 11:49

13. kirholstov (Posts: 137; Member since: 28 Jun 2012)


They gained so much market share that I have a windows phone 8 device o_0

posted on 06 Jan 2014, 12:06 1

14. Droid_X_Doug (Posts: 5955; Member since: 22 Dec 2010)


Not much longer before BB gets relegated to the 'Other' category. Humpty Dumpty had a great fall....

posted on 06 Jan 2014, 12:26

15. reh1965 (Posts: 19; Member since: 06 Dec 2013)


Android 100%. Google wants to create the 4rd Reich. No thanks!

posted on 06 Jan 2014, 12:40 3

16. HASHTAG (unregistered)


Cannot wait to finally have the 1520 in my hands this week!

posted on 06 Jan 2014, 13:43 1

18. papss (unregistered)


Its glorious sir! One of the best phones I've personally had.

posted on 06 Jan 2014, 14:43 2

21. pookiewood (Posts: 626; Member since: 05 Mar 2012)


Too big for me but glad to see the interest for it! Have fun! Holding onto my 920 until a 5" like the 929 hits affordable GSM or AT&T.

posted on 06 Jan 2014, 14:48 1

22. Damo579 (Posts: 219; Member since: 18 May 2013)


Same here.

posted on 06 Jan 2014, 18:03

24. papss (unregistered)


It is big for sure but its so nice

posted on 06 Jan 2014, 13:24 3

17. sniper1087 (Posts: 408; Member since: 31 Dec 2011)


holy crap 8% difference from IOS, I can see WP taking the second spot, happy for them, that way developers will get more involved, as well as case manufacturers and of course things will be different when WP 8.1 hits which is schedule for April, I thought it would be sooner heh. Waiting on the upgrade for the lumia 1020, better screen, performance and bigger battery, with expandable storage of course.

posted on 06 Jan 2014, 14:41 3

20. pookiewood (Posts: 626; Member since: 05 Mar 2012)


And they said it couldn't be done. ;) BGR, Verge.....Screw you!!!

posted on 06 Jan 2014, 17:59

23. Dunknown (Posts: 84; Member since: 23 Jul 2012)


Really regret that Nokia wasted its money on research and development and only few are implemented on smartphones. At that time it would be better off if Nokia concentrate its investment on Symbian. By now, Symbian would still be alive and android been the second spot.

posted on 06 Jan 2014, 18:05 1

25. papss (unregistered)


Stop living in the past.. Its not going to change. Embrace the bright future fellow geek.

posted on 06 Jan 2014, 19:33

26. utg001 (Posts: 31; Member since: 15 Nov 2013)


Now we all gotta wait where Nokia puts WP by the time iPhone 6 launches. I'm predicting Apple might have realized this already and will go fro a size change. Meanwhile, I think iOS will follow Black Berry, its only an iPhone and an iPad with a mac.

posted on 08 Jan 2014, 11:03

28. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Wait a min....I thought ppl said Android needed to worry about WP. That WP was competing with Android and not the iPhone.

Android actually gained in the same time too.

Seems like in reality....ppl speak with their wallets. No matter what seems logical and makes sense to us on the internet. This is kinda amazing considering new iPhones have been released. BB...poor BB.

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