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Two new Apple iPad mini ads ready to go into rotation

Posted: , by Alan F.

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Two new Apple iPad mini ads ready to go into rotation
Sick and tired of hearing "Heart and Soul" coming out of your television speakers every few minutes? Sure, the first few times you were tapping your toes but when the ad for the Apple iPad mini started interrupting Blue Bloods, well, how dare they. The good news for those tired of "Heart and Soul" is that the ad featuring the 1938 classic might not get as much air time now that Apple has two new spots ready to go into rotation. In their own way, each ad is typical Apple.

Scene from the Apple iPad mini ad titled Piano

Scene from the Apple iPad mini ad titled Piano

The first is a new ad called "Photos" (the previous one was named "Piano") which continues the same layout of the first ad with a full-sized Apple iPad on the left and the Apple iPad mini on the right. A series of photographs is displayed with the picture on the mini being a continuation of the picture on the full-sized tablet. For example, in one shot the full-sized iPad on the left shows a girl talking into a tin can phone with a string running across the screen. The iPad mini on the right shows another girl with the other end of the tin can phone to her ear. "Two of a Kind," which was recorded by Bobby Darin and Johnny Mercer in 1960, plays in the background.

The next new ad is called "Books" and similar to the other ads, we once again have a full-sized fourth-generation Apple iPad on left and the Apple iPad mini on the right. The full sized tablet shows a book title and the iPad mini displays a book title with an opposite word or a related title. For example, the tablet at left shows "East of Eden" while the mini displays "How the West Was Won". One tablet displays "Moby Dick" and the other shows "Gone Fishing". We think that no further explanation is needed.

These might be the spots that you will see for the next few weeks on prime time television and during major sporting events. With the U.S. Election cycle over, political ads will surely be replaced with spots for consumer electronics and gadgets like these two. You can check on the newest pair of ads for the Apple iPad mini by clicking on the videos below.

source: YouTube (1), (2) via RedmondPie



13 Comments
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posted on 12 Nov 2012, 01:10 7

1. ElektronicGeek91 (Posts: 105; Member since: 26 Sep 2012)


Apple commercials be so simple, short, and pointless. Never WOWs me.

posted on 12 Nov 2012, 01:18 9

2. chronopc (Posts: 86; Member since: 18 Oct 2012)


The Books one is especially pointless. Congratulations, you've caught up with the Kindle.

Why not show off the new features? Oh wait, there are no new features.

posted on 12 Nov 2012, 02:18 2

5. jpmcnown (Posts: 34; Member since: 03 Jul 2012)


Not sure why in the Photos ad, they failed to demonstrate the NFC Tap to Send feature.....Oh wait, that'll be magical and revolutionary on the iPad in 2 years.

posted on 12 Nov 2012, 02:13 3

3. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


Wait, was that HTC Reader app on the second video?WOOOOWWWW.. advertising something that has been around before, and I'm very sure that most iFans will fall for that one..

The most amazing book reader app EVAH!!! with flip animation.. BOOOOOMMMMM!!!

posted on 12 Nov 2012, 02:14

4. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


why the heck did that elongated wow got linked? LOL!

posted on 12 Nov 2012, 02:19 1

6. jpmcnown (Posts: 34; Member since: 03 Jul 2012)


W WW... is a presumed link

posted on 12 Nov 2012, 05:28

7. chemhaz (Posts: 160; Member since: 04 May 2012)


Their ads are seem to be aiming at the baby boomer (techno retard) generation. Just look at the simple features they are showing, and listen to the music in the background.

I'm expecting to see the late Dean Martin walk on screen to get the blue rinse brigade's pacers running at double-time (Wiki him younger folk) btw I know he's not the singer in the song before someone comments.

posted on 12 Nov 2012, 06:06

8. melvineus (Posts: 17; Member since: 12 Sep 2012)


I wonder if theyre tryin to market this to the cave mans..

posted on 12 Nov 2012, 07:47

9. darkkjedii (Posts: 11823; Member since: 05 Feb 2011)


Glad my girl loves the mini I bought her for her bday. As long as she's happy I'm happy.

posted on 12 Nov 2012, 07:50

10. Aeires (unregistered)


Love how Apple loves to show off the book app, especially when Steve Jobs said nobody reads anymore. Other than that, not much really shown here, a book app and the gallery.

Where is the young, top 40 music? Is Apple finally giving in to the fact old people are buying their products now? Never thought I'd hear lounge music in an Apple add.

posted on 12 Nov 2012, 09:25

11. darkkjedii (Posts: 11823; Member since: 05 Feb 2011)


Old people spend money too right

posted on 12 Nov 2012, 09:28

12. Aeires (unregistered)


Old people save money mostly. Money to the younger generation is liquid, flows freely to and from. Not so much with the older crowd. Older crowd is less likely to upgrade as much also.

posted on 12 Nov 2012, 12:11

13. darkkjedii (Posts: 11823; Member since: 05 Feb 2011)


Ok u got me. I just thought about my dad lol

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