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The IUNI U2 is a monster from Asia with an aluminum body, premium specs, and outrageous price

Posted: , by Luis D.

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The IUNI U2 is a monster from Asia with an aluminum body, premium specs, and outrageous price
IUNI, a spin-off brand of China's Gionee (known for making the current world's thinnest smartphone), is preparing a very interesting handset. Elegant on the outside, the IUNI U2 is a beast with a 2.2 GHz Snapdragon 800 CPU, 3GB RAM, and a 4.7-inch 1080p display with a pixel density of 469PPI inside. But that's not all. Reportedly, IUNI wanted to make the best single-handed metal-clad phone possible, so it machined a 0.4 inch (10.2mm) thick body that's 2.56 inches (65mm) wide and 5.38 inches (136.9mm) tall. There is a 10-degree fold at the phone's top and bottom, and the chamfer has a shiny "3D polish". The phone definitely looks ergonomic and probably feels just fine in the hand, not to mention that the overall design evokes the HTC One - a phone that even Apple was impressed with. But producing this carefully sculpted aluminum shell does have a price – it takes 90 minutes, and the current yeld is only 48%.


Speaking of HTC's last year flagship, you know that its UltraPixel rear camera is both a notable and controversial feature. Like them or not, the UltraPixels are heading for a return in the IUNI U2's front camera, which is exactly the same as the HTC One's rear shooter. Looking at the front camera comparisons which IUNI posted, it could turn out that the ultrapixels have a previously unsuspected potential for "selfie"-taking. As for the rear camera, the IUNI U2 is wheeling in the heavy artillery - it's the 16MP, 1.34µm sensor seen in the Gionee Elife E7. You will have to forgive it for causing a visible bulge to the U2's otherwise elegant back panel.


We do live in interesting times

So, how much for this beauty? Prepare to be pleasantly shocked. The 32GB version with 3GB RAM will cost only $320, while the 16GB version with 2GB RAM will be $290. The pricing is absolutely outrageous, as it basically sells a premium smartphone at a price lower than mid-range. But if you are in China, and desperate to compete with Xiaomi, it's what you got to do to stay afloat.


The smartphone is currently on pre-order for Chinese customers, who can make a deposit for the 32GB version. As it's mostly the case with these beautiful Asian monsters, there's no information about the IUNI U2's global availability. However, the phone is making a statement - as low-cost Chinese vendors have already secured premium hardware, they are turning their eyes to competing with design as well. As the old Chinese saying goes, we do live in interesting times.



via Engadget

24 Comments
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posted on 18 Mar 2014, 10:55 10

1. PapaSmurf (Posts: 8253; Member since: 14 May 2012)


It's like the HTC One and Nokia Lumia 925 had a baby!

posted on 18 Mar 2014, 11:00 7

2. pwnarena (Posts: 880; Member since: 15 Feb 2013)


and the camera bulge is like that healing cut umbilical cord

posted on 18 Mar 2014, 12:51

13. Razrman (Posts: 68; Member since: 05 Dec 2011)


Exactly my thoughts, I was like what is that belly button protruding from the back of the phone? lol

posted on 18 Mar 2014, 11:42

10. Johnnokia (Posts: 512; Member since: 27 May 2012)


Lumia 925 is here

posted on 18 Mar 2014, 13:04

15. Ashoaib (Posts: 1930; Member since: 15 Nov 2013)


Wow... chinese are really upto something great... with the current flagships of renouned brands, it seems only chinese are trying to bring something cool...

posted on 19 Mar 2014, 01:50

22. PunyPoop (Posts: 715; Member since: 18 Jan 2013)


More like Xperia P http://static.techspot.com/images/products/smartphones/org/1720374876_1497553656_o.jpg

posted on 18 Mar 2014, 11:01 9

3. wando77 (Posts: 283; Member since: 23 Aug 2012)


Clearly a light is on for the low light selfie. Not only can you see the shine on her face but also a big shadow cast by her head

posted on 18 Mar 2014, 11:08 2

4. f35hunter (Posts: 81; Member since: 12 Dec 2013)


thats true bro but what would expect from a 320$ (premium) handset
its just not perfect

posted on 18 Mar 2014, 22:35

19. fzacek (Posts: 1629; Member since: 26 Jan 2014)


It might have a flash.

posted on 24 Apr 2014, 11:51

24. Kamehameha (Posts: 44; Member since: 21 Apr 2014)


I hate cheaters. IUNI sucks!

posted on 28 Apr 2014, 06:02

25. RebelwithoutaClue (Posts: 751; Member since: 05 Apr 2013)


There is a shadow as well in the other low light selfie, so there might be a light source as well. But I agree, it looks like they had flash on.

posted on 18 Mar 2014, 11:09 2

5. Felix_Gatto (Posts: 488; Member since: 03 Jul 2013)


I don't know why this phone is cheap. I'm sure there's a big sacrifice to get those ridiculous price.

posted on 18 Mar 2014, 11:21 1

7. NexusX (Posts: 114; Member since: 16 May 2013)


maybe they just operate on much thinner margin than Samsung and Apple.
an average college-educated Chinese worker make about 500 USD a month.

posted on 18 Mar 2014, 11:23

8. NexusX (Posts: 114; Member since: 16 May 2013)


An average college educated Chinese Software Developer

posted on 18 Mar 2014, 11:16 2

6. pwnarena (Posts: 880; Member since: 15 Feb 2013)


the photo comparisons look fake to me. you can clearly see that they're using additional front illumination with the iuni shots.

posted on 18 Mar 2014, 11:30 1

9. PorkyBurger (Posts: 222; Member since: 18 May 2013)


Yep, it looks like they are cheating to me.
First two pics are clearly faked, like who couldn't see that~!

posted on 18 Mar 2014, 12:06

11. TediT (Posts: 37; Member since: 03 Sep 2012)


This look awesome! I really want this!!! And I'm loving the design

posted on 18 Mar 2014, 12:29

12. CX3NT3_713 (Posts: 1833; Member since: 18 Apr 2011)


If it worked on att bands, I'll get this...extra phone

posted on 18 Mar 2014, 13:03

14. vuyonc (Posts: 224; Member since: 24 Feb 2014)


$320!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!​!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!​!!!!!!!!!!!!!!

In China ;(

posted on 18 Mar 2014, 13:53

16. neartx (banned) (Posts: 86; Member since: 15 Mar 2014)


i think it,s so far better s5
but my next phone is htc one 2014

posted on 18 Mar 2014, 21:44

18. techperson211 (Posts: 599; Member since: 27 Feb 2014)


Hopefully it's not disposable. What I mean after you charge it and blow by itself . In terms of price for that specs hands down!!! But like King Leonidas said . Let's put it to the test.

posted on 18 Mar 2014, 23:25

20. kaikuheadhunterz (Posts: 712; Member since: 18 Jul 2013)


Am I the only one who is not impressed with HTC One's design?

posted on 19 Mar 2014, 00:58

21. Taters (Posts: 2925; Member since: 28 Jan 2013)


A lot of people are not impressed. You just won't find them on phonearena or geek websites.

People who play with them at futureshop and rogers etc don't think twice about it. They look at it and go meh.

posted on 19 Mar 2014, 02:19

23. kaikuheadhunterz (Posts: 712; Member since: 18 Jul 2013)


But I do see a lot of local YouTubers using it

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