The executive is also building up the value of BBM by monetizing the service. He is allowing companies to sponsor discussion groups known as BlackBerry Channel. And, he is selling stickers that are brighter and more emotive than emoticons. The latest update to BBM brought the BBM Store to the messaging app, which is where the stickers can be found.
One of the latest sticker packs, available around the globe, contains images from South Park. This is about as raw as things get for a company that prides itself on selling to the usually pinstriped enterprise. The South Park stickers cost $1.99 from the BBM Store, and include all of the major characters from the show.
Can Trey Parker and Matt Stone, the creators of South Park, save BlackBerry? Well, they already helped Broadway with Book of Mormon.
South Park stickers are now available globally at the BBM Store