Samsung's Chief Strategy Officer becomes an Apple fanboy at home
"If you look at the strengths of Apple, in a way it’s not the product per se. It’s that consumers like their ecosystem such as iCloud. I like that my family 6,000 miles away in Korea is able to see my schedule and see all of my contacts and photos. It is sticky, but it is a proprietary architecture."-Young Sohn, Samsung Chief Strategy Officer
In an interview with MIT Technology Review, Sohn makes a startling admission. "I use a Mac, actually, at home. I’ve always used Mac, an iPhone, and an iPad. I also have the Galaxy." Even the reporter conducting the interview seems stunned for a second and asks the Samsung executive if he is still using Apple products. Sohn responds by saying, "At work I’m using Samsung devices; Apple at home, mainly because all of my systems and files are done that way. That’s sticky, you know?"
Does the Chief Strategy Officer at Coke drink Pepsi? Does the CSO at Google search using Bing? Does Mark Cuban go to a Dallas Mavericks game and root for the other team? And further on in the interview, the Samsung executive admits to liking Apple's ecosystem in the form of iCloud. He even seems to say that the ecosystem is more important than the phone itself. Pointing out the Samsung GALAXY Nexus owned by the interviewer, Sohn says, "Look at your phone [Samsung GALAXY Nexus]. It’s a better phone, in my view. It’s a better display. It’s faster. But eventually the connected ecosystem is really critical."
A Samsung executive praising Apple products. Is this the first sign that the Mayans were right?
source: MITTechnologyReview via Gizmodo
17. TheOldOne (Posts: 105; Member since: 29 Mar 2012)
He knows its products are not better (not the phone itself but the environment, marketing, and everything related to customer perception on it) and did nothing to improve that.
But I don’t think it is the case anymore, Samsung Mobile from 4 years ago is not the same Samsung from now.
34. nofear (Posts: 151; Member since: 22 Jun 2012)
I have what he have but I'm still stop using or buy iProduct.
45. Commentator (Posts: 2515; Member since: 16 Aug 2011)
"Did nothing to improve that"? Oh, I'm sorry, I forgot we live in the Magical World of Sarcasmaland, where every major business decision is accomplished in the blink of an eye and a snap of the fingers, and anything can happen on the breath of a wish!
Dude, if the guy can recognize quality in his opponents he should keep his job for that alone. Greater empires have fallen because stubborn helmsmen disregard the icebergs of change that doom their ship (RIM of 2007, I'm looking at you.) This guy is obviously working to improve Samsung's ecosystem, and using Apple as a target isn't a bad way to do it.
18. AamirSIII (banned) (Posts: 187; Member since: 04 Oct 2012)
do u have common sense? he is a Samsung executive and in an interview he says he uses Apple products knowing of all the tension between 2 companies... he should not only be fired but he should be interrogated for the reasons why he put that statement!!
25. darkkjedii (Posts: 12705; Member since: 05 Feb 2011)
No need to b rude. Just asking the persons opinion
64. Commentator (Posts: 2515; Member since: 16 Aug 2011)
This isn't a war with lives at stake, this is a competition between two businesses. To fire somebody for expressing their opinion is not only rediculous, but is also immoral and violates freedom of speech. The same people who are saying this guy should be fired would very likely be the people who would praise, say, Jony Ive if he came out and said he was impressed by Samsung.
35. Kriksis (Posts: 83; Member since: 27 Aug 2012)
Exactly my question, darkkjedii...
As far as I understand he is chief STRATEGY officer of Samsung, and he is doing his job as well as anybody should...
By using Apple products he gets glimpses of Apple strategies and can make SAMSUNG strategies even better...
61. sats.mine2k4 (banned) (Posts: 208; Member since: 10 Aug 2012)
When you are at such a high rank and your obsessed with all competitor products, you try to copy them rather than innovate...This guy should be seen as major hindrance to innovation at samsung and should be fired...
6. aaronkatrini (Posts: 239; Member since: 06 Jun 2012)
I could not agree more with this guy. He is just saying Samsung is making better devices but Apple has a better ecosystem. Anyone can see that Samsung phones are way better than iPhones but the ecosystem, simplicity, and trust goes to Apple.
9. OHaZZaR (Posts: 131; Member since: 19 Aug 2011)
aaronkatrini I agree as well. Like it or not Apple makes excellent computers, phones and tablets, but for certain types of users, myself included to an extent, others offer features that aren't on iOS or OSX that are absolutely necessary on android. I have a GALAXY Note and a MacBook Air and an iPad 3rd gen. I do disagree a bit since you can create a mixed ecosystem, albeit with a bit more difficulty, it can be done. I use Dropbox to backup documents and photos, I could find them on my Note and the MacBook Air, thank goodness for the overwhelmingly generous 50GB dropbox gave me for Jelly Bean update.
48. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
What ecosystem , that is lockdown can't transfer files, has no filemanager, and the list goes..... What a joke, my foot™®©
14. MeoCao (unregistered)
Calm down LOL, this guy is responsible for strategy at SS so he MUST understand what Apple is about. The best way to do that is using Apple products.
19. Valdomero (Posts: 126; Member since: 13 Nov 2012)
true, the best way to win a battle is to know your enemy, do that and you've won
41. androiddownsouth (Posts: 598; Member since: 02 May 2012)
+1 to you Valdomero. This is the very essence of how to defeat an enemy/competitor. If you understand what they do and how they do it, you can devise an appropriate strategy to attack and win.
38. nofear (Posts: 151; Member since: 22 Jun 2012)
Yes I am 100% agreed with you and this is allowing Sammy stay on top its competitor.
80. roscuthiii (Posts: 1873; Member since: 18 Jul 2010)
As a chief strategist for Samsung, then yes that statement holds true... as long as he's looking at Apple's product's objectively.
As a fan however (if he is indeed an Apple fan) then his perceptions become more subjective and his value to Samsung in the performance of his job duties drops significantly.
Perhaps other members of Samsung were also Apple users and/or enthusiasts. Say, right around when a certain phone(s) were put to market that lead to certain lawsuits because of certain resemblances...
40. lovefist (unregistered)
it's just a basic strategy. keep your friends close and your enemies closer.
56. oister85 (Posts: 410; Member since: 27 Apr 2012)
Im stunned as well too. So is ok to say sprint ceo uses att for it personal phone provider, no thats not ok. The worst thing about this interview is he's chief strategy officer wow.
63. joey_sfb (Posts: 3275; Member since: 29 Mar 2012)
Both apple and samsung spent millions in the form of marketing. Make no sense to promote your competitions at the expense of Samsung. The one that pays your expense. He can be a apple fan but he should not make it a statement in the media, doing so is a conflicts of interest and biting the hands that feed.
3. darkkjedii (Posts: 12705; Member since: 05 Feb 2011)
Well there's nothing wrong with that. Both r great device makers.
8. protozeloz (Posts: 5381; Member since: 16 Sep 2010)
Indeed, but he made a bad example tho, he could share his calendar with his FAM and they could see this events on android too
7. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)
i hope this will stop the stupid hate from android users saying apple devices are for stupid people..........news flash people have there own personal preferences for what they like to use
12. OHaZZaR (Posts: 131; Member since: 19 Aug 2011)
Thank you! Coming from a GALAXY Note and a MacBook Air user.
42. frydaexiii (Posts: 1239; Member since: 01 Dec 2011)
Just because it's made for stupid people doesn't mean smart people can't use it...You can operate a Fisher-price "My first computer" right? Same thing here.
44. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)
has to be one, first its not made for stupid people....why do you lot think just because someone uses something different to you that its an indication they must be stupid........so if they choose something else there stupid so your boxing people into only use one os....and you slate others for following the crowd lol
and i love how you android fans are convincing yourselves he only uses apple products to learn whats good and use it to beat apple...talk about deluded. he uses it and again i will try to be clear because thats what he chooses to use...no secret agenda to it
55. frydaexiii (Posts: 1239; Member since: 01 Dec 2011)
Don't you think if it were different we'd consider it so? We'd call OSX a Windows equal when it can do at least 3/4 of what we can do on a Windows PC.
Don't get me wrong, I'm not calling people stupid because they use OSX, I'm saying they're using OSX because they're stupid, there's a difference. But of cause, once in a while, a few "professionals" use OSX simply because the pros of OSX for their use outweighs the cons. Take this guy for example, he's a chief strategy officer, all he probably needs a computer to do is browse the web and send emails and documents, which both Windows and OSX can do, however, OSX is less prone to viruses, while Windows is not. But, when we're talking about raw power and what each OS can do, OSX is clearly a kid's toy next to Windows (hell, it's more confusing than Windows lol)
59. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
Well said, who cares about useless good for nothing messed up all over the place OSX,
once used never revert back to prison™®©
72. OHaZZaR (Posts: 131; Member since: 19 Aug 2011)
I'm sorry 3/4? You must be joking. I have both a windows and an OSX machine and frankly, it does absolutely everything my windows PC does, except for games. And guess what. It does all that with greater ease! I browse the web, I edit photos and videos, and I do word-processing, and all that I did on the PC, only it was a lot slower on the PC, especially with it's lack of full-screen apps, a terrible use of gestures and is less fluid, although it has the processing power to run Far Cry 3 at 60 fps and my macbook can't even open it. You have no right to judge especially since you don't own a mac and are clearly basing your judgement on the specs. If the fact that macs can't do games is troubling for you, too bad. I'm not stupid and I can't go back to PCs simply because web browsing is terrible in comparison, it doesn't have final cut pro and is fundamentally flawed compared to OSX. I also find it amusing that you think it's confusing. My friend doesn't know how to turn off a windows 8 computer, and can turn off my mac after using it for the first time in his life. You're also contradicting yourself, if people use macs because they're stupid, shouldn't it mean that it should be ridiculously easy to turn off? And further more, doesn't that mean that you just called yourself stupid because you think it's confusing to turn off a system meant for dumb people?
10. wendygarett (unregistered)
Why's all the negative comments, even the HTC founder Cher Wang's husband is an Apple fanboy as well, he also own a mac, and iPad...
Apple founder Wozniak pick surface as their tablets instead of iPad, is that the sins?
I believe at least one Google employee own iDevice and at least one Apple employee own android...
Please respect his choice, if he is a talented guy, I don't think Sammy will fire him, that's Asian culture, you never understand...
31. rickywinataa (Posts: 262; Member since: 05 Apr 2012)
well, I'm a chinese but you don't have to be an asian to know "if you want to know somebody better, try to stand on their position"
11. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)
The "title" of this news is a little bit offensive, just saying though
39. Nathan_ingx (Posts: 3024; Member since: 07 Mar 2012)
Agree... It's like PA wants to see Sammy and Applets fight.
13. bloodline (Posts: 694; Member since: 01 Dec 2011)
I think its actually a good idea to use a competitors product. You need to understand what makes that product a success and how you can master it for your own and make it even better.
Just don't copy it....
16. jstahl (Posts: 79; Member since: 03 Sep 2012)
Ok, so when I say Android Fanboys I get my account suspended for one week, and you guys use it as the title? FLICK YOU Phone Aranus
20. bayhuy (Posts: 307; Member since: 23 Jun 2011)
So, Samsung's top managers love Apple and because their boss refused to buy them iPhones and iPads, they decided to clone Apple's products and make their own...
21. willywill_evo (Posts: 162; Member since: 05 Jan 2011)
What a dumb as, he know the war between Apple and Samsung. You already know he wants to get fire so Apply can hire him, that's what the wants
22. dragonscourgex (Posts: 307; Member since: 16 Jan 2012)
He should not be fire. He has a right to use what he want in his own home. Also, keep your friends close, keep your enemy closer.
23. Mr.Mr.Upgrade (Posts: 425; Member since: 30 Aug 2011)
at the end of the day its what works best for you the user....apple or android.... i see no one commeted on how he said the samsung galaxy nexus is the best when it comes to eco system for android.......software is the number prioty in smart phones...... and when it cones to android...the nexus is the best....you people who own s3 or note 2 will be updating your phones again because your phone software ....nexus is the best android....when it comes to other android phones they are fragments.... waste of money......
24. redmd (Posts: 912; Member since: 26 Oct 2011)
Google CEO uses BB. as he said it's not the device, it's the ecosystem that's better.
27. wendygarett (unregistered)
You mean CEO Larry page?? I never know that...
26. preet27in (banned) (Posts: 173; Member since: 07 Jul 2012)
combine both.... apple and samsung..... collabration will b the greatest i guess. nyways chill just a joke. cheers !!!!
28. thelegend6657 (unregistered)
I don't see what's wrong with that , that's his personal devices . I don't give sghot about Samsung apple war , whatever device you like just use it .
33. rickywinataa (Posts: 262; Member since: 05 Apr 2012)
samsung & apple have a spark towards each other. why else samsung compares their products to apple and apple tries to sue samsung all the time
51. rudlie (Posts: 182; Member since: 13 Mar 2012)
samsung compares and copy designs of apple products. the court evidences proved it so. why samsung didn't copy other company? because samsung is truly apple fanboy.
62. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)
LOL, copying because they are Apple fanboy...
That's something new...
32. rickywinataa (Posts: 262; Member since: 05 Apr 2012)
there's no way that in a company, their employees are forbidden to use competitiors' smartphones. if the companies are smart they would encourage their employees to use competitors' phone because that way they learn what they need to improve, it's a common sense
37. BadAssAbe (Posts: 434; Member since: 22 Apr 2011)
Technically if apple still got their parts form Samsung then he is still using Samsung stuff.
Also only reason apple is bad is because they are way overpriced for such little toys.
57. xtremesv (Posts: 238; Member since: 21 Oct 2011)
This declaration can be used by Apple to sustain the claim Samsung copies everything Apple "creates". He speaks of a stronger ecosystem, that was true one year ago. Right now, Google Services offer a powerful all-around ecosystem as well and in some cases even more reliable than Apple's offerings (someone said Maps?). Maybe this guy has a point but if it were up to me, I would still reprimand him to keep his personal preferences away from the media.
66. Kjayhawk (Posts: 291; Member since: 07 Oct 2010)
I think using apple products really doesn't make you a fanboy.
This article tells of an actual fanboy switching to android...
67. lauremar (Posts: 181; Member since: 29 Feb 2012)
Dear Mr. Sohn - why not quit Samsung and work for Apple? Sincerely, Samsung/Google user
69. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)
why should he do that? he seems good at his job, whatever he wants to use at home is his choice
68. JunitoNH (Posts: 987; Member since: 15 Feb 2012)
Let me guess, you thought a rich, educated and professional man was going to be logging around an ugly piece of plastic like the S3. You have to remember he has to go to social and professional events. Furthermore, I'm willing to bet the companies CEO children all have iPhones, in private quarters. They have concrete numbers, how many devices are returned or defective; know where true quality, and workmanship lies. Just because you own Ford doesn't mean you can't drive Lamborghini. Sure they want you to buy their devices and get richer, and why not? If they sell you a piece of plastic for $600 and you buy it, is your problem. Don't expect everyone else buy into it. Now, grow up and join the real world.