The carrier has the exclusive for the Moto X in the country. Besides matching the price of the phone charged by the two retailers we mentioned, Rogers might have dropped the price in order to spur some 'back-to-school' sales.
The version of the Motorola Moto X available from the carrier is the standardized model in Woven Black or Woven White. The customized version of the phone is designed using the Moto Maker website. There is some speculation that later in the year, Rogers' customers will be able to order the customized version of the phone using the site.
source: Rogers via MobileSyrup