The Chinese OEM believes that it can sell 10 million units of the phone, but it has hit a snag. A shortage of 4.7-inch HD in-cell LCD panels could affect production of the handset. According to industry sources, JDI's shortage of the panel is acute and with more demand than supply at the moment for the display, sales of the Huawei Ascend P6 could suffer. The model is priced at CNY $2688 ($440 USD) but basic economics suggests that if demand stays the same and supply goes down, the price goes up. But figuring on demand remaining static is probably asking too much in the smartphone industry where depreciation of a new model starts the day it is launched.