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Qualcomm sets a $349 price tag for its Toq smartwatch, to launch on Cyber Monday (Dec 2)

Posted: , by Chris P.

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Qualcomm sets a $349 price tag for its Toq smartwatch, to launch on Cyber Monday (Dec 2)
Silicon slinger Qualcomm's Toq smartwatch has been on our radar since early September, and while details were mostly abundant, two essential questions remained unanswered – price and release date.

This has now been taken care of, as Qualcomm has just outed a press release, announcing a price of $349 for the Toq, and a December 2nd launch. These as you could guess have left us with some mixed feelings. Said otherwise, while we're happy to see the smartwatch finally become available (and in time for the holidays), the rather steep price bugs us a bit. That's actually higher than Samsung's Galaxy Gear, and even more so than Sony's SmartWatch 2, putting Qualcomm's Toq at a disadvantage right off the bat. The only question at this point is, whether the Toq will manage to pull its weight in terms of specs and performance, at least enough to justify its price...

Speaking of specs, the things that we do know at this point include the highlight of the watch – its 1.55-inch Mirasol transflective screen. That one is touted as a game-changer, as it uses the often abundant light around you instead of a backlight, conserving battery and allowing for proper outdoors usage. Moreover, Qualcomm promises “an always-on experince with multiple days of battery life”, which is quite impressive.

The rest of the Toq will be a tad more familiar – it still needs to be tethered to an Android 4.0.3 or above smartphone via Bluetooth, for example. Qualcomm is also making a Bluetooth stereo headset available for a true wires-free experience. Wireless charging has also been weaved into the Toq. In fact, ease-of-use has taken a pretty central role in the Toq – the smartwatch features no ports nor buttons, you control it by pressing the watchband instead.

There's still no word on what exactly will be powering the Toq from the inside, though we expect these to become available soon. In any case, and despite the awesome-sounding display panel, a $349 price tag is probably sure to deter a reasonable portion of potential early-adopters, especially since most rivals are pricing theirs a tad more competitively.

Press Release

source: Qualcomm, Toq

10 Comments
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posted on 18 Nov 2013, 07:56

1. Daftama (Posts: 563; Member since: 03 Nov 2012)


I watch soon to come just wait and see phenomenal price tag of $399... Where do you guys make these prices 200 250 yes...

posted on 18 Nov 2013, 08:00 3

2. DaHarder (Posts: 154; Member since: 10 Oct 2009)


Here come the endless stream of 'that's too expensive' comments from those who've obviously never bought a quality time piece (that has a fraction of the functionality of this device) yet most often cost considerably more.

Granted... Given what this device appears to offer, it being some US 50.00+ more than the Galaxy Gear while delivering less functionality, fewer features and lesser build materials/quality, does place it in a price tier higher than is (comparatively) justified.

posted on 18 Nov 2013, 08:27 1

5. marbovo (Posts: 621; Member since: 16 May 2013)


For me, the only similarity among regular time pieces and these new watches is that both of them are used on our wrists, we can´t even compare them

posted on 18 Nov 2013, 10:27

6. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


I much prefer this display to the galaxy gears

posted on 18 Nov 2013, 08:05

3. mturby (Posts: 228; Member since: 09 Jan 2013)


i can have a moto g with $349

posted on 18 Nov 2013, 11:51

7. IliyaBeshkov (Posts: 240; Member since: 09 Jul 2012)


you can have 2 moto g's :)

posted on 18 Nov 2013, 08:13

4. ArtSim98 (Posts: 2494; Member since: 21 Dec 2012)


Who would wear an ugly thing like this on their wrist?

posted on 18 Nov 2013, 16:36

8. cdgoin (Posts: 367; Member since: 28 Jul 2010)


Another pointless product.. google glass and these watches need a cell phone connected too them.. the game changer will be when they are voice activated and ARE the cell phone till then they are gimicky overpriced toys. Rather wear a nice watch than this geek toy..

posted on 18 Nov 2013, 20:41

10. donphone (Posts: 33; Member since: 20 Oct 2013)


Explain pointless? What if you prefer not to pull your phone out of your pocket/backpack/purse and would like quick information/notification off a watch screen? Much like the reason for the wrist watch vs. the pocket watch. Or what if you need to charge your phone while maintaining connected for important notifications?

I'd much rather wear a watch then wear glasses that don't look like glasses.

posted on 18 Nov 2013, 17:41

9. mattkl (Posts: 171; Member since: 01 Feb 2010)


Now this is going in the right direction. Can't wait to see what Google and Apple (more the former of course) bring later.

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