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Nokia changes its naming system again: goes back to pure numbers

Posted: , by Victor H.

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Nokia changes its naming system again: goes back to pure numbers
Things are far from blossoming at Nokia as the company has given up its industry leading positions with smartphone sales collapsing in the second quarter. But while we're waiting for major announcements at Nokia World in October, the company seems to be occupied with changing... its naming system again. Along with the launch of an all-new entry level Nokia 500, a new way of referring to Espoo-made devices is born – just by numbers. 

Three digit model names (a la Nokia 500) are to replace the current system using a letter followed by three digits. The higher the number in the new system, the more luxurious the device, so a future Nokia 900 would be a high-end offering while a Nokia 100 would be an affordable phone. 

Nokia's handsets and naming systems

Nokia's handsets and naming systems

Up until now, the names would comprise of either a letter and a digit (Nokia C3), or a letter and three digits (Nokia C3-01). Going further back in time, you might remember that the letter in front of the handset name would usually be followed by two digits as in the Nokia N95 or E71. And further more in the dark ages of the phone industry starting in the late 90s, you might remember the behemoths of the past like the Nokia 3310. Digging even deeper reveals that Nokia has actually already used that naming system back in the early 90ies when it released phones like the Nokia 101. 

Nokia reasons that by just using numbers users won't have to bother thinking whether they get a business-oriented phone (traditionally E series) or an entertainment power house/geek pride (formerly of the N series), as current hardware is capable enough to give you the best of both worlds. Thus, it would reported be easier to compare devices, and indeed we see it as a good thing that a regular wouldn't mistake a Nokia C5 for a Nokia C5-03 when there's a world of a difference between them. Is that something that could lead the Finns on a right track, or does that just seem like a superficial change to you?


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1. Jayd95 (unregistered) posted on 01 Aug 2011, 08:50 1

Nokia really need to sort themselves out

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7. daniel_bargs posted on 01 Aug 2011, 21:37 1

sort out? or sell out? haha. the new name rule is so boring and cheap. i dont like it. if they make names of phone more understandable like Apple iPhone, HTC Desire, HTC Sensation, HTC Incredible, Samsung Galaxy S, LG Optimus 2x and Sony Ericsson Xperia Neo. these names seems luxurious and expensive. with Nokia 500... it sounds cheap like hoes

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2. remixfa posted on 01 Aug 2011, 09:18 4

Anything that makes it easier for consumers (and sales reps) to quickly tell the difference between devices is good. Hopefully this means they are launching a dozen WP7 sets at different power levels.

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4. snowgator posted on 01 Aug 2011, 11:39

Love to see more of these in the US...

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3. faizy (unregistered) posted on 01 Aug 2011, 09:18

http://www.sub4sub.com?rid=ed083b5a0548322d367894fcb6ab9df7 here is the laucher video from me GUYS.

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5. SuperAndroidEvo posted on 01 Aug 2011, 13:52 5

Looking at the chart provided, I remember those black & gray screens from the mid to late 90's. lol It brings back so many memories. My first phone I ever bought was the Nokia 6162. I was the man on Snake. lol Then I bought the Nokia 8210. I remember T9 text was the new thing with that phone. Then the last Nokia I ever owned was the N90. I think that was the first Nokia with a Carl Zeiss Lens if I am correct. Anyway I love Nokia & I am fond of them, I think with their hardware & Windows Phone 7 OS, they will make a valiant comeback! Thanks PhoneArena.com for helping me remember those memories. lol

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9. nghtwng68 posted on 02 Aug 2011, 20:19

Last 8 phones have been Nokia N-Series and have a Nokia N97 Mini now.

Can't wait till a new Nokia WP7 comes out. Played with the Samsung Focus, love the fluidity of the interface and speed, and to unite that with Nokia's excellent hardware it will be a match made in heaven.
Go Nokia!

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6. Stuntman posted on 01 Aug 2011, 20:55

I want the Nokia 999. :)

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8. KIANO posted on 01 Aug 2011, 23:20

First signs of organization. Hopefully the new naming system is more simple.

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10. Jeromeo posted on 23 Aug 2011, 11:18 1

I have owned 9 different phones in the large, zoomed-in photo over the course of my life. Members of my family have owned 6 more, different models.
Every member of my family now has an iPhone.
I have a N900 with Android on it awaiting an HTC with 1280x720 display.
No one I know will ever own a Nokia ever again regardless of idiotic naming systems...

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