x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Microsoft’s new head of Windows Phone marketing says "Can you hear us now?"

Microsoft’s new head of Windows Phone marketing says "Can you hear us now?"

Posted: , by Scott H.

Tags:

Microsoft’s new head of Windows Phone marketing says
Microsoft’s latest talent addition to their Windows Phone marketing team is Thom Gruhler, formerly the head of McCann’s Verizon marketing team, where they created Verizon’s “Can you hear me now?” campaign. In his new capacity at Microsoft Gruhler will oversee all marketing, advertising, and communications activities for the Windows Phone division.

Terry Myerson, Corporate VP of Windows Phone Division, welcomed Gruhler to Microsoft, stating:

"Thom brings deep experience in the telecommunications industry, exceptional creativity and a proven track record of creating campaigns that connect with consumers.  Windows Phone is a uniquely compelling product, and Thom will help us bring that to life for our customers.”

Windows Phone has seen some minor shake-ups the last six months, but most of the movement has been within Microsoft, rather than departures. Gruhler’s predecessor Achim Berg, for example, has moved on to VP of of operator channels, where he will focus on collaborating with network carriers, media companies, and other channel partners.

It does seem as though Windows Phone is in need of a fresh marketing take. The "Smoked by Windows" campaign was fun for a while. And Nokia’s Amazing Everyday campaign has thrust them to the top of WP7 vendors, but even in the best major markets WP7’s market share is just over 3%; with the amount of money that Microsoft is throwing at Windows Phone advertising they probably expect a higher return on their investment.

source: 4-traders via WMPoweruser

20 Comments
  • Options
    Close




posted on 20 Mar 2012, 13:54 7

1. itiswhatitis (Posts: 422; Member since: 23 Jan 2012)


Seems like microsoft is really going for it!

posted on 20 Mar 2012, 13:56 6

2. GuiltyBystander (Posts: 199; Member since: 05 Mar 2012)


Nope, can you speak louder please?.

posted on 20 Mar 2012, 16:50

33. Alantef (Posts: 286; Member since: 14 Sep 2011)


ha!....

posted on 20 Mar 2012, 13:59 5

3. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


is thom pronounced like tom?

posted on 20 Mar 2012, 14:01 6

4. Scott_H (Posts: 167; Member since: 28 Oct 2011)


Yes, actually.

posted on 20 Mar 2012, 14:12

6. itiswhatitis (Posts: 422; Member since: 23 Jan 2012)


how about last name? is it pronounce as grew-lar?? or gu-le or well i'm out of guess

posted on 20 Mar 2012, 14:03 8

5. speckledapple (Posts: 879; Member since: 29 Sep 2011)


All good things come to those who wait. WP7 will continue to grow their base.

posted on 20 Mar 2012, 14:31

9. Jamus (Posts: 30; Member since: 19 Feb 2012)


All good things pass those who wait.

Not saying it's too late, but dont wait around forever! Dont rush it though! For F* sakes, just dont mess it up ...

I love android, but if W8 is as good as it looks and they fix their App market (too small & expensive), I will switch to Microsoft. But they need to get moving or they are going to become the next RIM or HP.

posted on 20 Mar 2012, 14:12 4

7. drahmad (Posts: 478; Member since: 20 Aug 2011)


andros dont like this

posted on 20 Mar 2012, 14:17 7

8. plgladio (Posts: 311; Member since: 05 Dec 2011)


We (Android) looking for competition :)

posted on 20 Mar 2012, 14:37

10. Jericho (Posts: 302; Member since: 12 Nov 2011)


as in software or hardware.

posted on 20 Mar 2012, 14:38 2

11. tward291 (Posts: 559; Member since: 14 Feb 2012)


im ready to switch just give tmobile a high end windows phone and you will have my money

posted on 20 Mar 2012, 15:38 7

15. medicci37 (Posts: 649; Member since: 19 Nov 2011)


Windows makes high end phones?

posted on 20 Mar 2012, 16:11 1

16. tward291 (Posts: 559; Member since: 14 Feb 2012)


yeah like the titan 2 or lumia 900 unlike android windows doesnt need 1gb of ram an 1.5 cpu in order to be fast but choppy at times

posted on 20 Mar 2012, 14:43 3

12. nb2six (Posts: 298; Member since: 27 Apr 2011)


Simplistic and easy to use, Yes. Do you get a bunch of personalization and ways to make the phone your own, No.

posted on 20 Mar 2012, 16:38

31. Pdubb (Posts: 239; Member since: 08 Aug 2011)


I do not have a WP7 yet but it seems you can make the phone personal if you like. (Even more so in a way.) The people tile has only your friends flashing and changing on the screen. The photo tile has your photos doing the same. You can even have notifications from Facebook and twitter(I don't use twitter) on your home screen. I think that is a level personalization.

posted on 20 Mar 2012, 15:08 2

13. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


What he should do is bring back the original star of the "Can You Hear Me Now?" campaign; he's gained a little weight but nothing a good fast, along with a good cleanse and some Cayenne Pepper won't cure.

posted on 20 Mar 2012, 15:36 3

14. medicci37 (Posts: 649; Member since: 19 Nov 2011)


They need to stop spending so much on adds & focus on putting out a better product.

posted on 20 Mar 2012, 17:24 2

38. Whateverman (Posts: 3225; Member since: 17 May 2009)


Can we get this android.hype person banned please. He/she obviously has nothing useful to say and is just spouting off whatever silliness comes to his/her juvenile mind. Yeah, yeah i know. You think I'm a PUSSIE or whatever, do your worst. But until you can type something worth reading, your words have no weight with anyone here.

posted on 20 Mar 2012, 20:25

49. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)


So this doucecake is still here? Hope he uses cookies to sign in, because I fear he would misspell his password......

Want to comment? Please login or register.

Latest stories