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John Legere drops coal into his rivals' stockings

Posted: , by Alan F.


John Legere drops coal into his rivals' stockings
If we had to pick the mobile industry's Man of The Year for 2013, high on the list would be T-Mobile CEO John Legere. In a business where most executives dress in pinstripes and are as plain as white toast, Legere has longish hair and dresses (as someone else once said) like a rock star. But what he did in 2013 was take the fourth largest carrier and make it the most exciting mobile operator in the states. Legere's innovations have started to pay off as 1 million new customers joined T-Mobile last quarter.

Legere is also outspoken, and obviously speaks his mind. This was apparent nearly a year ago at CES 2013 when he called AT&T's network "Crap". And keeping with this image, the executive has posted a hilarious Vine video that shows Santa dropping coal into the stockings of AT&T, Sprint and Verizon. Wait! That isn't Santa. Why, it's John Legere!

Take a look at the CEO's expression when he removes the beard. This is someone having a great time breaking all of the rules and trying to do things to make the industry more consumer-friendly. The next step for Legere and T-Mobile is expected to be announced at CES at January 8th and the speculation is that the carrier will announce UNcarrier 4.0. This could be anything from T-Mobile paying your ETF when you switch from your current carrier to T-Mobile, to free incoming calls while roaming. Whatever T-Mobile announces, Legere promises it will be a doozie.

Meanwhile, if you need a laugh for the holidays, check out the Vine video below.

source: Vine via AndroidCentral

  • Options

posted on 20 Dec 2013, 20:00 1

1. mas11 (Posts: 1014; Member since: 30 Mar 2012)

Please pay my ETF. I want to leave Verizon but I have to wait until march...

posted on 20 Dec 2013, 20:18

2. valapsp (Posts: 442; Member since: 12 Aug 2011)

That was EPIccccc!

posted on 20 Dec 2013, 20:27

3. Shatter (Posts: 1766; Member since: 29 May 2013)

Good marketing as usual from T-Mobile.

posted on 20 Dec 2013, 20:33 1

4. Sauce (Posts: 1054; Member since: 28 Apr 2013)

Ahahahha now this is what business should be. Enough with the effing men behind the public curtain who act all businessy and professional. Have some fun and be more like this guy, something you would only see in a movie, minus Mr. Legere obviously.


posted on 20 Dec 2013, 20:47

5. Jeradiah3 (Posts: 932; Member since: 11 Feb 2010)

I gotta hand it to him, hes trying to lure customers in a creative way. Id consider Tmobile if it had more coverage like AT&T and Verizon.

posted on 20 Dec 2013, 21:49 2

6. psykick5 (Posts: 2; Member since: 06 Nov 2013)

The ONLY reason I haven't, and won't, switch to T-Mobile is their inferior cell coverage. Verizon can't be beat when it comes to coverage everywhere.

posted on 21 Dec 2013, 02:31

7. Bernoulli (Posts: 1396; Member since: 01 Sep 2012)

Except internationally, which a lot of us foreigners need from a service provider.

posted on 21 Dec 2013, 11:56 1

9. bigstrudel (Posts: 518; Member since: 20 Aug 2012)

Youve been stuck on Verizon too long. AT&T has faster and less saturated LTE almost everywhere people actually live and out in the styx the fallback is HSPA which is multiple times faster than Verizon's 3G. Its hard to even tell the difference between HSPA "4G" and LTE when it comes to web surfing.

I can also take my phone out of country and it will work with an overseas sim because CDMA isnt compatible outside of the US. And I can use the majority of devices released instead of the cherry-picked Verizon selection, with Verizon's awful software adds.

posted on 21 Dec 2013, 15:03

10. quyenqchau0813 (Posts: 78; Member since: 22 Mar 2013)

you, sir, are very on points.

posted on 21 Dec 2013, 05:46

8. jroc74 (Posts: 3977; Member since: 30 Dec 2010)

I have to agree with those that say coverage with T Mo just isnt too good.

In good reception areas...they all are fine. Its when you find trouble spots....and some carriers have lots of them ....some carriers have bigger ones, some smaller.....where you see the difference.

If we all could live, work, play near towers, they all would be considered great. But we dont.

In trying to find an alternative to Verizon...T Mo always came up last for my area. I'm talking testing actual phones and areas. AT&T and Verizon are about neck n neck for me. Sprint and T Mo can flip flop for 3rd and 4th on a daily, weekly basis.

posted on 22 Dec 2013, 21:05

11. brwcell (Posts: 4; Member since: 10 Apr 2012)

I don't understand why anyone would want T- Maybe, maybe I'll get service maybe I won't.

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