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It's Elementry: Nokia Lumia 800 makes cameo on new Sherlock Holmes drama on CBS

Posted: , by Alan F.

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It's Elementry: Nokia Lumia 800 makes cameo on new Sherlock Holmes drama on CBS
The last television series to show a modern day version of Sherlock Holmes was actually a medical drama. House M.D. creator David Shore admitted that the detective created by Sir Arthur Conan Doyle was the inspiration behind the crabby Doctor that fascinated television viewers in the U.S. for 8 seasons. Instead of being hooked on cocaine like Holmes was, House had an addiction to Vicodin. Watson was replaced by Dr. Wilson, and both characters shared the same street address and had a fondness for solving puzzles.

The Nokia Lumia 800 makes a television appearance

The Nokia Lumia 800 makes a television appearance

What does this have to do with any type of mobile device? Glad you asked. Now that House is no longer in production, CBS has taken Sherlock Holmes and has put him in the 21st Century. And that means that unlike the original Holmes, there are good guys and bad guys and innocent victims using cellphones. Making a cameo appearance on the premiere episode of the new show, which is entitled Elementry, was none other than the Nokia Lumia 800.

This was not one of those quick pans that have you wondering what phone is being used. No, this was a good 7 to 10 second look at the phone and Windows Phone 7.5 with a couple of swipes through the photo gallery. The phone did have to share some air time with an Apple iPhone 4 or 4S, but it was a nice product placement for Nokia.

You can check it out for yourself at sourcelink and the action starts at about the 8 minute mark. Obviously the Apple iPhone is used quite often on television (besides Elementry, check out the first 5-10 minutes of NBC's Revolution premiere), so we find it interesting when a different model is used.

source: CBS via Engadget

6 Comments
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posted on 01 Oct 2012, 04:21 4

1. dickwyn (Posts: 601; Member since: 07 May 2012)


the lumia 900 also appeared in the Hawaii Five O Season 3 Ep 1. Mcgarrett was using it

posted on 01 Oct 2012, 04:35 5

2. PhenomFaz (Posts: 1104; Member since: 26 Sep 2012)


oh come on feature the lumia 920 already instead of the outdated lumia 800

posted on 01 Oct 2012, 04:42 1

3. malik113 (Posts: 2; Member since: 22 May 2012)


the funny camera lense was not attached to the lumia it was attacted to the iphone... check again... holmes was using the iphone and the lumia was the victum's phone...

posted on 01 Oct 2012, 07:17

4. PhansMuneeb (Posts: 354; Member since: 28 Jan 2012)


7 out of 10 articles have Iphone name in it....:-$

posted on 01 Oct 2012, 08:48 2

5. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


That's cuz' Apple pays for it's own'product plAcement' on iPhoneArena.

posted on 01 Oct 2012, 11:36

6. VZWuser76 (Posts: 1876; Member since: 04 Mar 2010)


I watched the episode and while not pausing it and looking intently at the device assumed it was an iphone. Most shows with a hip cool character always seem to have them using an iphone. Most techy characters use something else (Bones used a Windows phone, Hardison from Leverage uses an Android, usually HTC). If the character is a non techy, non hip action guy they give them a flip phone (Gibbs from NCIS, Booth from Bones). But most people would, like I did with the phone on Elementary assume it's an iphone. If nothing else you've gotta give it up for apple's marketing team. The first time I saw the Nexus7 camping ad I assumed it was for an ipad, because before that the only tablet ads for android were from the carriers. Now that carriers aren't subsidizing them, the oems are making their own spots (Nexus7, Galaxy Note 10.1).

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