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HTC may be losing interest in Windows Phone

Posted: , by Michael H.

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HTC may be losing interest in Windows Phone
In the U.S., Windows Phone numbers may not be all that impressive, but globally the platform is still growing at a very respectable clip. In the recent numbers that showed Android with 80% of the global market, it also showed Windows Phone with about 9%, which was a solid increase from last year when the platform had 5.6%. Still, a new report says that HTC may not want to keep going with WP.

According to the usual "industry sources" that are quoted in most DigiTimes articles, HTC may not see much room for it in the WP ecosystem. Nokia controls about 80% of the WP ecosystem, and Samsung has a fair amount of the rest, and HTC doesn't see the value in putting more effort into regaining that lost share. HTC had been the top Windows Phone maker before Microsoft bought partnered with Nokia.

Sources say that HTC would rather focus on getting back the share it has lost in the Android world, where it recently fell out of the top-5 Android manufacturers. 

source: DigiTimes

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posted on 13 Aug 2013, 09:32 5

1. jameshoe (unregistered)


I knew that. HTC actually looks great in design

posted on 13 Aug 2013, 10:14 3

9. LetsBeHonest (Posts: 1032; Member since: 04 Jun 2013)


Ya their designs are great
and windows phone with HTC One's design bundled with some of HTC's new features like blinkfeed,zoe etc will be awesome
not a fan of ultra pixel though...

posted on 13 Aug 2013, 11:25 2

19. Altair (Posts: 340; Member since: 02 Feb 2012)


Looks great in design? Dude, if you research this subject a bit more, you can find out that ALL HTC designs have been almost direct copycats. HTC doesn't design anything. It copies other "hit" devices and then modify it a bit and claim it orignal design. HTC One is a good example of that. It is iPhone copy with slight modifications.

HTC Windows phones have strong influence from Nokia devices.

HTC - Silently stealing

posted on 13 Aug 2013, 11:55 1

22. StreetNerd (Posts: 722; Member since: 08 Dec 2010)


im a nokia fan, but i dont HTC WP's are copies from Nokia. i actually rly like the 8X design

posted on 13 Aug 2013, 12:04

23. Shatter (Posts: 2031; Member since: 29 May 2013)


HTC is a group of thieves.

http://i.imgur.com/ACcGgZ7.gif

posted on 13 Aug 2013, 12:21 3

26. VZWuser76 (Posts: 1900; Member since: 04 Mar 2010)


So the Lumias like the 920 are completely fresh designs? Try an oversized ipod nano. That the first thing most said when they were unveiled, and I agreed the first time I picked one up.

posted on 13 Aug 2013, 12:23 1

27. LetsBeHonest (Posts: 1032; Member since: 04 Jun 2013)


I heard somewhere that it was Microsoft who is actually forced to design 8X similar to other WP's. I think they want all windows phone to look identical.
and
by the way i am tired of this whole copy thing
right iPhones back side may look identical to HTC one's front and blackberry z10 also may looks identical to htc one (but z10 & one announced almost same time,according to gsmarena htc one announced -2013 feb and z10 announced -2013 Jan)
But who cares?? Average people wont recognize and they doesn't care.
Anybody can identify HTC One if it put side by side to z10 & iPhone.
even if HTC did inspired/copied from iPhone, still they put it into good use
and in my opinion HTC One looks,way better than iPhone 5 .(i like iPhone 4 design language better).
nowadays copying/inspiring is common thing so its no big deal at all.

posted on 13 Aug 2013, 20:28 1

43. VZWuser76 (Posts: 1900; Member since: 04 Mar 2010)


I saw a forum the other day that was discussing if the creator of The Walking Dead plagiarized Romero's Dawn of the Dead. They were asserting that he had created the Zombie Apocalypse genre. Now if that really is the case, and whoever came up with a story concept or genre first owned the rights and no one else could do anything with it, we'd have 1/1000th of the TV, movies, songs, and books that we currently have. Unless they do a direct copy they really need to drop this copying thing. Inspiration for the iphone, z10, lumia, and on & on, most likely came from outside sources as well. With the new Impala looking close enough to the Taurus that I need to look for badging to tell them apart, and no lawsuits are brought, other industries need to follow suit.

posted on 13 Aug 2013, 14:09

36. amats69 (Posts: 1132; Member since: 12 Nov 2012)


Oh a Nokia fanboy..

posted on 14 Aug 2013, 09:13

47. Dastrix (Posts: 623; Member since: 23 Nov 2012)


That makes sense to me. When I first heard of the 8X, I could've sworn that it was a Lumia device. The resemblance is more than meets the eye.

posted on 13 Aug 2013, 13:57 1

35. akki20892 (Posts: 3659; Member since: 04 Feb 2013)


why anyone want to come in WP if there King is siting.

posted on 14 Aug 2013, 09:15 1

48. Dastrix (Posts: 623; Member since: 23 Nov 2012)


+1
Nokia is King of WP. FTW!!!

posted on 13 Aug 2013, 14:34

39. jdoee100 (Posts: 313; Member since: 04 Jun 2013)


Hey Micheal H, check your units in the referenced chart. It's not 5.6% or 9%, it's millions shipped.

posted on 13 Aug 2013, 09:33 5

2. sri_tech (Posts: 188; Member since: 21 May 2013)


Well, they are losing both android and Windows phone markets.

In Q2 they had only 5% of Windows phone market. Its clear that people are not buying HTC phones whether its android or WP.

Too bad, they made very good devices like HTC ONE and 8x. The past mistakes are haunting them very badly. They did not try to create brand image when they were making record profits every quarter in 2010 and 2011.

Even the HTC ONE is not saving them.

All the best HTC.

posted on 13 Aug 2013, 09:33

3. mariosuneo4 (banned) (Posts: 75; Member since: 07 Aug 2013)


HTC already got replaced by SAMSUNG as No. 2 windows phone manufacturer
as now samsung captures 11.5% market share in windows phone segment..

posted on 13 Aug 2013, 11:33 1

21. ihatesmartphone (unregistered)


And this make me wonder because as we all already know that Samsung is not releasing too many WP phones but still can capture more market than HTC have..

posted on 13 Aug 2013, 09:34

4. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)


yep..

posted on 13 Aug 2013, 09:41 2

5. clevername (Posts: 1431; Member since: 11 Jul 2008)


They should have been more aggressive in there push. Only reasons Nokia and windows phone are thriving are because Nokia keeps launching devices. They support it heavily. Low end and high end. And they spend wads of cash on marketing.

HTC has not. They have released 3 different models on windows phone 8, and while they are good phones, they don't market, they leave that to me and the carrier. Sprint won't advertise their model at all, Verizon won't, and the 8x is too old for att to keep putting in commercials because Nokia released the 1020.

idk why HTC expects returns if they don't put in the effort.

posted on 13 Aug 2013, 09:47

7. clevername (Posts: 1431; Member since: 11 Jul 2008)


damnit. meant MS and the carrier, not me

posted on 13 Aug 2013, 10:18

10. Bilpocalypse (Posts: 301; Member since: 13 Oct 2012)


I would relate it more to "bang for your buck". Since launch, people on AT&T have been able to get a 32GB Lumia 920 for the same price as the 8GB HTC 8x. When you take into account that it has 4x the storage, a better camera, a better selection of apps (manufacturer specific apps), wireless charging, and it's built like a brick s***house... Why would you even get the 8x? That's the real reason they haven't been selling.

posted on 13 Aug 2013, 10:24 5

11. LetsBeHonest (Posts: 1032; Member since: 04 Jun 2013)


And people prefer nokia when it comes to WP
HTC does make great stunning looking devices but nokia with their superior camera tech,Lumia exclusives,Nokia's marketing and their support makes HTC and others tough to compete
nokia rule wp market

posted on 13 Aug 2013, 09:41

6. trickster_qc (Posts: 83; Member since: 18 Jun 2013)


HTC is losing interest in Windows Phone. Well it looks like everybody is losing interest in HTC these days.....

But HTC will spend a billion $ to try to catch us up. They should take that money and invest it in an MicroSD slot for the HTC One and maybe bigger batteries.

posted on 13 Aug 2013, 11:27

20. Altair (Posts: 340; Member since: 02 Feb 2012)


Everybody? How can you say that, while WP is gaining market share everywhere? HTC is just a copycat and runs after easy money. Such a cheap follower.

posted on 13 Aug 2013, 12:18 1

25. VZWuser76 (Posts: 1900; Member since: 04 Mar 2010)


He said absolutley nothing about people losing interest in WP, he said HTC was losing interest in WP, and the public was losing interest in HTC. I take it there are no reading comprehension apps on WP yet.

posted on 13 Aug 2013, 14:14

37. amats69 (Posts: 1132; Member since: 12 Nov 2012)


LOL just shut up....youre just making yourself stup!d with post 20.

posted on 13 Aug 2013, 21:30

46. luxzy801 (Posts: 136; Member since: 16 Jun 2010)


Yo Altair;
How is HTC a copycat when HTC introduced SMARTPHONES bro!!!
If anything, everyone is copying HTC since they were coming out with smartphones years before your precious Apple and Samsung.
Check facts, then talk.

posted on 13 Aug 2013, 09:53 1

8. mariosuneo4 (banned) (Posts: 75; Member since: 07 Aug 2013)


PA there is some correction
"it also showed windows phone with about 9%"
in the previous charts, its Mentioned 3.9% in Q2 2013

posted on 13 Aug 2013, 10:26 1

12. freebee269 (Posts: 528; Member since: 10 Aug 2012)


you should read the whole sentence. it says globally. so yes it's 9% globally. 3.9% in the u.s.

posted on 13 Aug 2013, 14:26 1

38. jdoee100 (Posts: 313; Member since: 04 Jun 2013)


This article is wrong!! I checked the referenced article and its chart. It's not 9%, but it's 9 millions MS phones shipped!! Nokia's Q2 2013 marketshare is less than 4%.

posted on 13 Aug 2013, 10:36 1

13. mariosuneo4 (banned) (Posts: 75; Member since: 07 Aug 2013)


Global smartphone Market share
its clearly written in that chart
please can u see that chart again??
and android refers to 80%
and windows os refers 3.9%

posted on 13 Aug 2013, 10:40

14. 7thspaceman (Posts: 1158; Member since: 14 Feb 2011)


I predict they will make one model of the Windows 8 smart phone and that's it. I just hope they base it on their high end smartphone gear because the GDR3 updates allow windows *
smart phones to use all the high tech smart phones can have. no more Will windows smart phones using just MID tech gear

posted on 13 Aug 2013, 10:41

15. darkvadervip (Posts: 343; Member since: 08 Dec 2010)


Won't be missed got other companies getting on wp as the update for better screen resolution and apps come out

posted on 13 Aug 2013, 10:42

16. veer.d (Posts: 88; Member since: 12 Jul 2013)


microsoft is responsible for OEMs pulling back to windows rt and wp8 because they are too slow in comparison to google speed of developedment.
by the way htc sucks with both wp8 & android.
putting nokia's HAAC chip on htc one can't save them

posted on 13 Aug 2013, 11:03

17. mohit9206 (Posts: 9; Member since: 01 Jul 2012)


HTC should have made more budget WP8 devices like Lumia 520,620 etc.If you don't have budget devices you will fail.Similarly HTC doesn't have any budget devices in the Android either.So they failed even there.Not at all surprised.

posted on 13 Aug 2013, 11:14

18. Shrihari (Posts: 79; Member since: 29 Jan 2013)


actually HTC has woken up and has understood the fact that there is no future in struggling os like windows with shiity developer like ms...instead if they design more devices like htc one and market them properly i'm sure they will have great demand in market...and on other hand nokia will keep dying asking people to switch to lumias...(great phones with worst( sorry immatured)OS)

posted on 13 Aug 2013, 12:12

24. Sondae (Posts: 195; Member since: 02 Jan 2013)


HTC is known for making Android phone aside from that HTC is losing money and its a gamble to put money in Windows.

posted on 13 Aug 2013, 12:31 1

29. lsutigers (Posts: 774; Member since: 08 Mar 2009)


Agreed but at the same time you don't want to put all of your eggs in one basket. Keeping both platforms gives them flexibility to fall back on if one platform under-performs.

HTC just released the 8XT on Sprint which is a great phone and carries over some of the HTC ONE features into WP such as Beats Audio Boomsound dual front speakers. They just need to put more effort into a high end WP flagship to compete with the top Lumias.

posted on 13 Aug 2013, 12:23 1

28. taojj (Posts: 33; Member since: 01 Aug 2013)


HTC should bring HTC ONE design to windows platform. It will become a huge hit and will benefit both HTC as well as windows o.s.

posted on 13 Aug 2013, 20:43

45. InspectorGadget80 (Posts: 6743; Member since: 26 Mar 2011)


now that would be awesome if they do that

posted on 13 Aug 2013, 12:43

30. quesoesgrande (Posts: 217; Member since: 03 Aug 2011)


Why would HTC want to be apart of Windows Phone 8 with Microsoft favoring Nokia? It just isn't profitable.

posted on 13 Aug 2013, 13:07

31. roldefol (Posts: 3184; Member since: 28 Jan 2011)


HTC sees the writing on the wall. Nokia is WP8. Anyone else is an also-ran. They're better off focusing on marketing the One and One Max and pouring their R&D budget into the next generation.

posted on 13 Aug 2013, 13:35

32. zennacko (Posts: 236; Member since: 16 Jun 2013)


I wish they could think about some things that would benefit all kinds of users... I think that android and WP doesn't require different processor architectures to run, if that's true,.why not some dual-boot phones, or at least some dual-OS version phones (which is not the same of dual-boot! dual OS would be something like: "Buy HTC One, Choose between Android w/ Sense, Google Edition, or Windows Phone 8 versions!")

posted on 13 Aug 2013, 13:40

34. zennacko (Posts: 236; Member since: 16 Jun 2013)


That way everyone would be happy, and in case of high stocks of an unwanted version, all they'd need to do is flash the ROM and install other OS on them.
After all, some people would love to see a Xperia Z, GS4, HTC One powered by WP8. And I think WP should leave that "colorful phone" side and start going for businessman-like phones as well, because I couldn't imagine someone serious, let's say, Donald Trump, pulling a purple phone from his pockets lol
WP can remain colorful (because its colors sell pretty well) but they should integrate the system into "more serious" and stylish phones, such as the Z, GS4, and One.

posted on 13 Aug 2013, 13:38 3

33. GeekMovement (Posts: 1521; Member since: 09 Sep 2011)


Nokia is the best Windows Phone.

posted on 13 Aug 2013, 15:09

40. lyndon420 (Posts: 1789; Member since: 11 Jul 2012)


Good move. Best to stay where the money is...Android.

posted on 13 Aug 2013, 19:46

41. AfterShock (Posts: 3000; Member since: 02 Nov 2012)


I support this theory if true.

Should have made 8x a budget Android phone.

posted on 13 Aug 2013, 19:48

42. AfterShock (Posts: 3000; Member since: 02 Nov 2012)


After all, Nokia is a future division of Microsoft, HTC would be subject to all sorts of hoops for diminishing returns at best.

posted on 13 Aug 2013, 20:43

44. InspectorGadget80 (Posts: 6743; Member since: 26 Mar 2011)


Now HTC sees that WINDOWS OS isn't selling well. SONY was the only company next too Motorola never making aWindows Phone because they see lack of sales.

posted on 15 Aug 2013, 11:07

49. gazmatic (Posts: 628; Member since: 06 Sep 2012)


htc was once the best in android and the best in wp....

how low they have fallen

but it is ALL THEIR FAULT

releasing great but half assed phones

8gb non expandable, no removable battery?

that is a slap in the face of consumers

if you are not giving at least 32gb internal then it has to be expandable

if you dont get a full days battery life then you have too make it removable

htc cut too many corners and compromised their devices

nobody can recommend them no matter how good and pretty they are

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