Google teams with MasterCard and Citigroup for NFC mobile payments
Of course, Google isn't planning to take a percentage of the sales therein, but will instead collect on targeted ads and improved consumer research. Google will extend targeted ads to users near their featured retailers, sweetening the deal with special offers. The great advantage to this convergent ad/payment system is that Google will be able to directly evaluate the return on investment from the ads.
Beyond the convenience of a cardless payment system, customers would be able to more easily track their spending through a native application. The collaboration includes VeriFone Systems, which makes contact-less payment readers. And this will increase the presence of NFC-enabled retailers.
As NFC technology is still relatively new in the U.S., many consumers are concerned about security, as they assume that contact-less payment tools are more susceptible to theft. But Nick Holland, a mobile-transactions analyst at Yankee Group says that "it's actually a more sophisticated technology than credit cards with a magnetic stripe, making it more difficult to steal a consumer's payment information."
Google's primary competition will come from Isis, which is an upcoming collaboration between Verizon, AT&T, T-Mobile, and Discover Financial Services. And while rumors now suggest that the next iPhone will include an NFC chip, we have yet to hear about any particular Apple initiatives to capture retailers' advertising dollars.
A report by Edgar, Dunn & Co. expects the mobile payment industry to reach $618 billion by 2016, so we can expect a lot more collaboration, positioning, and innovation in the mobile payment sector in the near future.
source: The Wall Street Journal via Electricpig
1. djm22 posted on 28 Mar 2011, 19:46 0 0
To me this sounds just like trouble another way for someone to get your card number just like how people can walk right past you and get your card number if you have one of the cards with a chip in it they can get it really easy they don't have to know anything just use a certain device and walk right past you and as simple as that they have your card number and you didn't even know anything happened
2. Mac (unregistered) posted on 29 Mar 2011, 07:42 0 0
What you say is absurd. The NFC chip is activated when you so choose, when you make a payment or want to transfer money to another phone. In any case the information is encrypted and the information being transmitted is valid only for that transaction, it never transmits the card number and password.