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Google announces TrueView mobile ads in YouTube, iOS coming soon

Google announces TrueView mobile ads in YouTube, iOS coming soon

Posted: 22 Aug 2012, 14:29, by Michael H.

Categories: Apple Apple Android Android

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Google announces TrueView mobile ads in YouTube, iOS coming soon

We've commented a couple of times about YouTube and how it is being banished from the stock iOS experience. We've talked about it from Apple's perspective, and the user's perspective, but now Google's perspective is becoming clear. It's not really a new perspective though, it's the same one we always expect from Google: ads.

Google has just announced a new way to do mobile ads in YouTube, called TrueView ads. The aim is to get better targeted ads, and therefore more profitable ads, by giving users the ability to skip ads after 5 seconds. This not only allows Google to learn better what ads you want to see (assuming you're signed in), but it allows ads to find a more engaged audience (if it isn't skipped).

The ads will be running on Android devices, and the mobile YouTube website right away, and we can safely assume that they will be a part of the iOS YouTube app that is released into the iTunes App Store after iOS 6 is launched in the next month. Overall, it's looking like a win for Apple for getting Google out of iOS, a win for users in getting a more up-to-date iOS YouTube app, and a win for Google with better advertising. That's a win-win-win - a pretty rare feat.

source: YouTube Creator Blog

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1. SuperAndroidEvo posted on 22 Aug 2012, 14:35 2 0

Yes I guess this was inevitable right?

5. microsoftexclusive.com posted on 22 Aug 2012, 14:55 2 0

Well, apple took the step and Google took the step. we think that's what Google will make money of.

11. wendygarett (limited) 2 days ago posted on 22 Aug 2012, 17:55 0 0

I hope YouTube don't put this on my ios :(

2. Commbubba19 posted on 22 Aug 2012, 14:45 8 2

So tired of advertising.

3. Ravail posted on 22 Aug 2012, 14:51 5 1

Time to find another adblocker :)

6. nnaatthhaannx2 posted on 22 Aug 2012, 15:19 0 0

Make sure you turn off your adblocker occasionally on the sites you like, like PA. Click all over the ads to help them get $

4. Muhannad posted on 22 Aug 2012, 14:52 1 0

I just hope apps for rooted Androids like AdAway are still able to block the ads in YouTube.

7. aokde posted on 22 Aug 2012, 16:11 0 0

he guys at XDA will find a solution :D they always do.

8. Ohrules posted on 22 Aug 2012, 16:13 0 0

i presume that youtube mobile sites for devices like Star II won't be affected, right?

9. bomariam1 posted on 22 Aug 2012, 16:16 0 0

Yep that what I was saying from the start.

10. taz89 posted on 22 Aug 2012, 17:20 0 0

dont actually mind ads this way..have already experienced this trueview ads on my nexus 7 and does not appear on all videos and usually the ads that are shown i usually watch it as it is tech related which is the content i read and watch and finally it also lets you skip the ad which is great..you cant expect things to be free without advertising.

12. downphoenix posted on 22 Aug 2012, 19:04 0 0

Given the video in question, I'd rather watch the ad.

13. pikapowerize (banned) posted on 22 Aug 2012, 22:30 0 0

i am super duper annoyed by those stupid ads....

14. jove39 posted on 22 Aug 2012, 23:05 0 0

It sucks...don't like to waste precious MBs of my data plan on viewing ads...lol

15. RapidCat posted on 23 Aug 2012, 02:05 0 0

price for watching free video

16. Hamdan posted on 23 Aug 2012, 16:26 0 0

Forget this, i want youtube pop up play. it will allow us to watch videos while texting, tweeting etc

17. bomariam1 posted on 24 Aug 2012, 11:58 0 0

Then go for android or windows8.

18. Hamdan posted on 25 Aug 2012, 11:18 0 0

I m using galaxy note... None of the OS has youtube pop up play option

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HTC One
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- OS: Android 4.1.2
- Hardware: Quad core, 1700 MHz, Krait 300, 2048 MB RAM
- Display: 4.7 inches, 1080 x 1920 pixels, Capacitive Touchscreen
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- Technology: GSM (850 900 1800 1900), CDMA (800 1900)
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Sony Xperia Z
- Announced: 07 Jan 2013
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- Announced: 29 Oct 2012
- OS: Android 4.2.2 4.2.1 4.2
- Hardware: Quad core, 1500 MHz, Krait, 2048 MB RAM
- Display: 4.7 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 8 megapixels, 1920x1080 (1080p HD) video
- Battery: 15.3 hours of Talk Time, 390 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
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- Announced: 28 Aug 2012
- OS: Android 4.1.2 4.0.4
- Hardware: Quad core, 1500 MHz, Krait, 2048 MB RAM
- Display: 4.7 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 13 megapixels, 1920x1080 (1080p HD) video
- Battery: 15 hours of Talk Time, 335 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE HSPA (unspecified) UMTS EDGE GPRS
Nokia Lumia 920
- Announced: 05 Sep 2012
- OS: Windows Phone 8
- Hardware: Dual core, 1500 MHz, Krait, 1024 MB RAM
- Display: 4.5 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 8.7 megapixels, 1920x1080 (1080p HD) video
- Battery: 17 hours of Talk Time, 400 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS

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Google announces TrueView mobile ads in YouTube, iOS coming soon

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18 Comments Follow Following

1. SuperAndroidEvo posted on 22 Aug 2012, 14:35 2 0

5. microsoftexclusive.com posted on 22 Aug 2012, 14:55 2 0

11. wendygarett (limited) 2 days ago posted on 22 Aug 2012, 17:55 0 0

2. Commbubba19 posted on 22 Aug 2012, 14:45 8 2

3. Ravail posted on 22 Aug 2012, 14:51 5 1

6. nnaatthhaannx2 posted on 22 Aug 2012, 15:19 0 0

4. Muhannad posted on 22 Aug 2012, 14:52 1 0

7. aokde posted on 22 Aug 2012, 16:11 0 0

8. Ohrules posted on 22 Aug 2012, 16:13 0 0

9. bomariam1 posted on 22 Aug 2012, 16:16 0 0

10. taz89 posted on 22 Aug 2012, 17:20 0 0

12. downphoenix posted on 22 Aug 2012, 19:04 0 0

13. pikapowerize (banned) posted on 22 Aug 2012, 22:30 0 0

14. jove39 posted on 22 Aug 2012, 23:05 0 0

15. RapidCat posted on 23 Aug 2012, 02:05 0 0

16. Hamdan posted on 23 Aug 2012, 16:26 0 0

17. bomariam1 posted on 24 Aug 2012, 11:58 0 0

18. Hamdan posted on 25 Aug 2012, 11:18 0 0

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