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Cook says Apple is working on a secret project, most likely the Apple iWatch

Posted: , by Alan F.

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Cook says Apple is working on a secret project, most likely the Apple iWatch
At Apple's stockholders' meeting on Friday, CEO Tim Cook might have been talking about the Apple iWatch when he mentioned a "secret project" that he wasn't at liberty to discuss. The project came up when the executive was questioned about U.S. made projects and Cook mentioned the plant in Arizona that a supplier is using to produce sapphire glass for Apple. The executive quickly mentioned that other companies in the U.S. produce glass for the iPhone.

Last month, we told you that despite test runs of sapphire glass screened iPhones produced by Foxconn, yields have not been that great which would mean that using the material on Apple's iconic smartphone would entail the kind of price hike that consumers would not favor. On the other hand, Mark Shuttleworth, Canonical's top executive, claimed last month that Apple had cornered the market for 4.5 inch sapphire glass smartphone panels.

We still expect to see the material employed by Apple for the "secret project" which would have to be the Apple iWatch. And while Cook did say that the company is working on new products, he did say that it was important to maintain a high level of secrecy. Otherwise, the competition would know Apple's roadmap. The CEO says that Apple is "getting ripped off left, right and sideways."

Cook brought up the "F" word when he pointed out that 82% of Apple's 800 million devices are running iOS 7 compared to the 4% of Android devices powered by Android 4.4 and higher. He also noted that several billion messages are sent using iMessage and that there are 15 million to 20 million FaceTime video chats made daily.

He also announced that within 60 days, Apple will announce plans to repurchase $60 billion of its shares by 2015. He also stressed that Apple should be a long term investment and told those looking for a quick buck not to invest in the company. He also said that some of his business decisions might be based on things like human rights and environmental factors rather than return in investment.

source: WSJ

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posted on 01 Mar 2014, 01:12 4

1. Tizen007 (Posts: 516; Member since: 07 Jan 2014)


Well Apple, your "competitor" just announced crap so you better not mess up if you want that 1st place this year which appears to be achievable to me~

posted on 01 Mar 2014, 02:25 1

4. Finalflash (Posts: 1761; Member since: 23 Jul 2013)


Depends, I think the lines in high end have been drawn and there is very little movement from DROID to iOS and vice versa now. Everything will likely remain constant more or less.

posted on 01 Mar 2014, 02:48 2

5. Reverence (Posts: 224; Member since: 16 Jul 2012)


I think your fanboy mind is stupid to notice the fact that apple's competitors just made something different...THE Gear Fit, curved amoled display and touch screen...or the pebble steel....
Even if apple introduces a smartwatch, it'll only work with iOS and will be pricier then a rolex!

posted on 01 Mar 2014, 04:10 1

7. fanboy1974 (Posts: 1195; Member since: 12 Nov 2011)


While I don't care for the S5 (I already have a Note 3) I do like the new wearables but it really depends on price. Shows you that Samsung does not give up after the first attempt and it will take more revisions and price cuts to make the smartwatch a must buy. Apple on the other hand is trying hard to create perfection out the gate which I think is hard to do. If it's a failure they will just let it rot like the iPad touch. So much potential but still priced more than a Motorola G.

posted on 01 Mar 2014, 01:32 2

2. NoFanboy (Posts: 222; Member since: 18 Nov 2013)


I feel like Tim cook is working on a new product category because that's what everyone expects of him.. When Steve Jobs did it, it was out of passion and that's what led to industry standards. I am impressed with the Gear Fit though. The Fit should have been the new Gear watch.

posted on 01 Mar 2014, 02:05 4

3. mayur007 (Posts: 423; Member since: 10 Apr 2012)


He is saying to grab the Attention
Nothing else.

Thats what they only do..

People say samsung sony they copy apple

What to say now that sony Samsung and other companies already have their watch available did they still copied :p

posted on 01 Mar 2014, 03:12 1

6. stijnvbrummelen (Posts: 11; Member since: 20 Dec 2013)


This thing is getting over hyped. Just like the iPad. The rumors keep going for like a year now. I

posted on 01 Mar 2014, 06:42 1

8. Lampriya (Posts: 207; Member since: 05 Oct 2013)


I don't get the idea of smartwatch (though, i'm Apple fan). What are you gonna do with its tiny screen, seriously? All its functions are available on smartphone already. So why do we have to spend another money just to get a secondary so-called smart device? Otherwise, it's quite annoying to charge your smartwatch as often as smartphone. IMO, it's totally useless. I'd rather buy a Romanson which looks more valuable...

posted on 01 Mar 2014, 08:18 1

11. nctx77 (Posts: 505; Member since: 03 Sep 2013)


It's because Sammy and everyone else have giving you the impression of it just being a shrunken down smartphone on your wrist that gives you notifications. They have no clue lol! They are just guessing. When Apple enters a new product market, it's usually to solve a problem. Putting a smartphone on a wrist is not solving a problem, which is why you and most people see them as pointless.
Sammy and most of these other companies have a different thought process than Apple. They think, how can we increase sales. Apple thinks, how can we make a great product. This is why I have yet to see Samsung create a break through product. I will never speak of them as being on Apples level until they do. The gear was a fail because Apple didn't show them the blueprint. The gear and the fit will look a whole lot different come next year. You ever notice that everything that Samsung does looks like a slightly modified version of something that's already on the market? Yep, they are followers PERIOD!

posted on 01 Mar 2014, 12:23

18. willard12 (Posts: 794; Member since: 04 Jul 2012)


I always find it funny when people throw out the "copying" and "following" labels on companies and give Apple credit for innovating. Apple has invented absolutely nothing in the mobile industry. Half of the iphone is manufactured by Samsung. People also like to completely ignore "great artists steal" and pretend it was never said. Apple maps caused caused problems and Apple's CEO told consumers to go to Google maps to fix them. I guess everyone is to believe that ios 6 and 7 didn't completely rip off features that had been in android for years. The thought process at Apple isn't how can we increase sales, it is how much more can we convince people to pay for things that have already existed like notifications, maps, voice assistant, fingerprint scanners, panorama photos, and another row of icons? How long can we convince people not to ask for micro sd cards and instead purchase 16gb of memory from us or pay for our cloud? Truth is, Samsung isn't a follower, you are.

posted on 01 Mar 2014, 17:50

20. iMemo (Posts: 102; Member since: 22 Feb 2014)


WORD!!! No one could have said that any better.

posted on 01 Mar 2014, 06:52

9. veer.d (Posts: 85; Member since: 12 Jul 2013)


but Android™ 4.1 or may be even 4.0 have more feature than iOS 7

posted on 01 Mar 2014, 09:08

13. jellmoo (Posts: 669; Member since: 31 Oct 2011)


Out of curiosity, which features are you talking about?

posted on 01 Mar 2014, 07:18

10. microsoftnokiawin (Posts: 968; Member since: 30 Mar 2012)


guys I'm not sure if you've noticed but apple is still leading the industry they release a 64bit processor (which might i say is absolutely useless on a phone ESPECIALLY an iphone) everyone else is making 64bit proccessors now samsung, Qualcomm etc...

they put a finger print screen rumours are flying through the roofs of all other manufacturers doing that

and samsung are releasing a gold coloured s5 sounds familiar ?? :P

as for the smartwatch i believe if priced right apple is gonna make them mainstream!

posted on 01 Mar 2014, 11:40

17. PBXtech (Posts: 980; Member since: 21 Oct 2013)


Technology was driving towards 64 bit processing, regardless if Apple got there first or not.

Has Apple released a fingerprint screen? They did the home button, and weren't the first to use fingerprint scanners either. IMO, they did a better job than the Atrix, but they weren't the first.

Samsung released gold phones years before Apple did. So did Nokia.

Apple probably will make smart watches mainstream, but the pricing will be steep.

All of this is about mindshare. When Apple does something that's already been done and others follow as well, they copy Apple. When, say Samsung does something first, no one mentions others copying them. Skewed perception.

posted on 02 Mar 2014, 00:57

23. microsoftnokiawin (Posts: 968; Member since: 30 Mar 2012)


yeah i'm saying is apple made them mainstream did anyone and the golden iphone isn't real gold just saying gold as a colour
did anyone care when the atrix came out not as many as apple so in a way apple are leading the market consumer wise if you get me !

posted on 02 Mar 2014, 11:47

25. willard12 (Posts: 794; Member since: 04 Jul 2012)


Large screens, smart watch, pull down notification, answer a call with an sms just examples of things apple has followed. Making something "popular" or mainstream is a matter of marketing. How many Motorola Atrix TV commercials (which was only sold by At&t) did you watch vs the number of iphone commercials showing its fingerprint scanner. Just because McDonald's made the hamburger popular with commercials doesn't mean every other fast food restaurant is following them. Showing how things become popular even though they have already been done is an example of how stupid people are, not how great a company is. If Apple makes a larger screened phone, will you call them a follower and not a leader.

posted on 01 Mar 2014, 08:47 1

12. imkyle (Posts: 985; Member since: 18 Nov 2010)


Smart Watches are not the wave of the future.

posted on 01 Mar 2014, 09:24 2

14. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


"...working on a secret project..."

Probably on something what is already in market made by many other manufacturers. :)

posted on 01 Mar 2014, 10:33 2

15. Heatfan316 (Posts: 417; Member since: 21 Aug 2011)


Exactly bro, more crap from Apple on the way and all the gullible iBots will still think they did it first.

posted on 01 Mar 2014, 10:51

16. robinakilt (Posts: 9; Member since: 30 Mar 2012)


If it is like the other stuff cook has done since taking over, it will be an iPod nano on a wrist band and he will just add a number and letter to it and the people will go crazy for it! Lmao Apple sucks!

posted on 01 Mar 2014, 13:36 1

19. fzacek (Posts: 1671; Member since: 26 Jan 2014)


"Getting ripped off right, left, and sideways"? Yeah right. As if making a smartwatch is a new idea.

posted on 01 Mar 2014, 17:55

21. iMemo (Posts: 102; Member since: 22 Feb 2014)


Guys... Apple isn't known for making things first, they are known for RE-INVENTING. And they pretty much do a great job at that.

posted on 01 Mar 2014, 20:43 1

22. fzacek (Posts: 1671; Member since: 26 Jan 2014)


Even though 82% of iPhones may be running iOS 7, Android Jelly Bean and even Ice Cream Sandwich are still better than crappy iOS 7.

posted on 02 Mar 2014, 01:08

24. microsoftnokiawin (Posts: 968; Member since: 30 Mar 2012)


that's a matter of opinion otherwise apple wouldn't exist today !

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