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Canada's Federal Court says RIM can use BBM as abbreviation for BlackBerry Messenger

Posted: , by Alan F.

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Canada's Federal Court says RIM can use BBM as abbreviation for BlackBerry Messenger
Can things get any worse for RIM? A rapidly sinking stock, miserable earnings forecasts, departing executives and competition that is well ahead of BlackBerry has left the Canadian based manufacturer looking to hold on to any sort of hope. Not that it changes anything in terms of BlackBerry's future prospects, but RIM actually received a favorable ruling in Federal Court of Canada on Thursday.

BlackBerry Messenger aka BBM

BlackBerry Messenger aka BBM

RIM had been taken to task by Jim MacLeod, president and CEO of BBM Canada who last December said loudly that he wanted his company's name back. RIM and its fans use BBM to signify the BlackBerry Messenger system that is one of the reasons that people still buy BlackBerry devices. Even though BBM Canada's use of the abbreviation goes back more than 60 years and it would certainly seem that it owned the trademark, the fact that both firms operate in different industries allowed the Federal Court of Canada to rule in RIM's favor. RIM, of course, is in the wireless telecommunications industry while BBM Canada is involved in broadcasting.

Currently, RIM has 59 million BBM users globally and while it might not have been the end of the world to have to change the abbreviation of BlackBerry Messenger, just the idea of something going RIM's way is something for the company to and its fans to celebrate.
“We are pleased that the Federal Court of Canada sided with RIM and confirmed that RIM’s use of BBM does not infringe the trademark rights of BBM Canada as they had alleged.”-RIM spokeswoman Tenille Kennedy
source: Globe via MobileSyrup

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posted on 31 May 2012, 22:12 1

1. items17070 (Posts: 70; Member since: 20 Dec 2011)


they can also use chapter 7 in bankruptcy court too!

posted on 01 Jun 2012, 06:37

2. Lwazi_N (Posts: 205; Member since: 23 Jun 2011)


Not 59 but 80 million, Alan. I really fail to understand why writers like you need to do this. This 'departing executives' story is another prime example- unbiased reporters 9which are hard to find these days) will tell you that this is a strategy by the new CEO, Thorsten, to remve the old furniture in RIM and hire new forward-thinking executives and he has started getting new people who have good track records. RIM cannot afford to have backward thinking individuals like the recently booted co-CEOs. Why wasn't it seen as a bad thing when the co-CEOs were removed? But it is a catastrophe when their execs are leaving? Come on!

posted on 01 Jun 2012, 07:20 1

3. slaggyb (Posts: 191; Member since: 19 Oct 2011)


Not only Alan all writers here in phonearena do exactly the same thing whenever it has to do with RIM they just bash and bash which is so annoying if americans don't use blackberries anymore,Canadians do and the rest of the world do to and yes I do use a bold 9900 and wouldn't trade it for whatever android nor iphone out there my bb does literally anything I want ....I don't care about no unhappy birds or random apps all over market or app store am a business man and more than happy using a blackberry...

posted on 01 Jun 2012, 09:52

4. Lwazi_N (Posts: 205; Member since: 23 Jun 2011)


Thank You!!!! What I am used to seeing on Phonearena is the fact that even if the news is not so bad, but the headline of the article would be the worst, and only when you read the article and you're about to finish it do they try to point the little truth which is what they should have focused on... But most of the time they fail, dismally in the sense that they always insinuate things.

I really struggle to understand why one thing would happen then it is reported on to one paper and then many media and news sites have the opposite view to the truth which was reported in the original paper. Second handnews is never correct!

posted on 01 Jun 2012, 17:27

5. snowgator (Posts: 3240; Member since: 19 Jan 2011)


I am not burying BlackBerry, I am cheering for them. They are more than Mobile phones, and have tons of revenue streams. But here on Phone Arena, Mobile phones are the topic, along with tablets and carrier policies and support. So of course those topics dominate here. And lately, that has been "non-good news" for BB.

I believe there is room for four strong OS's. But, if BlackBerry wants to be anything more in MOBILE PHONES than just a professional's device and a niche among the Crackberry faithful, they need to act with some urgency. Otherwise, the decline they are in (and even the strongest BB supporters have to admit they are in no way close to where they were just 18 short months ago) will become a free fall.

They need BB 10, developers, and a strong rebound campaign.

posted on 01 Jun 2012, 21:06

6. mercorp (Posts: 972; Member since: 28 Jan 2012)


Do women want a cream named BBM?

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