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BlackBerry trade-in promo launches in India in effort to boost Z10 sales

Posted: , by Nick T.

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BlackBerry trade-in promo launches in India in effort to boost Z10 sales
BlackBerry isn't doing particularly well right now. Even though its newest Z10 and Q10 smartphones are on sale already, the company is still having troubles getting back the market share it lost over the past several years. So in effort to get back up on its feet, BlackBerry has launched a new promo in India, offering its new flagship at a lower price for those who trade in their old BlackBerry handset.

Those who wish to take advantage of this one-month deal will be offered to pick a BlackBerry Z10 with a discount of up to 11 000 Indian rupees, which is about $185. That's how much a BlackBerry Bold 9900 fetches when traded in. Low-end models, such as the BlackBerry Curve 8530 are valued at 3000 rupees, equivalent to $50. The BlackBerry Z10 is on sale in India for about 40 000 rupees ($473), depending on where one buys it from, so trading in an old BlackBerry may result in a discount of up to $27.5% or so. 

The BlackBerry trade-in special will be available in 17 cities throughout the country, at over 1400 retail outlets. Whether that will really boost the BlackBerry Z10 sales by a significant percentage, however, is a whole different story.

source: India Times

10 Comments
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posted on 02 Jul 2013, 06:34 2

2. platformwars (Posts: 86; Member since: 14 Sep 2012)


After the trade in the price is still more than the S3... and the Note II trade in promo is also running which also makes the device cheaper than the z10 during the promo...

I know that we are talking about last years flagships from Sammy here.. but still.. its a better deal in my opinion than the Z10.. They should start pricing the products competitively...

posted on 02 Jul 2013, 06:43 1

3. FlushGordon (unregistered)


Give it up BB...it's pretty much futile at this moment

posted on 02 Jul 2013, 06:53 1

4. BillyG (Posts: 305; Member since: 24 Sep 2012)


next indonesia? the 3 cycles of BB : Canada, India, Indonesia... and thats it.

posted on 02 Jul 2013, 06:57

5. Shubham412302 (Posts: 432; Member since: 09 Nov 2011)


will buy htc one at the same price

posted on 02 Jul 2013, 06:58

6. Shubham412302 (Posts: 432; Member since: 09 Nov 2011)


will buy htc one at the same price

posted on 02 Jul 2013, 06:58

7. Shubham412302 (Posts: 432; Member since: 09 Nov 2011)


will buy htc one at the same price

posted on 02 Jul 2013, 06:58

8. Shubham412302 (Posts: 432; Member since: 09 Nov 2011)


will buy htc one at the same price

posted on 02 Jul 2013, 08:34 1

10. hawkeye7 (Posts: 12; Member since: 19 Jun 2013)


Phonearena, have u gone mad? 40,000 inr=473$? i agree these days inr is becoming weak but fyi 473$=28,196 inr. get your statistics right before posting PA.

posted on 02 Jul 2013, 09:11 1

11. aditya.k (Posts: 495; Member since: 10 Mar 2013)


Nick T, its 673 USD's not 473! :/
Still not worth it! There are so many better phones at that price!

posted on 02 Jul 2013, 18:24

13. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Z10 on ebay is now ~ 30000.

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