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BlackBerry Z10 prices dropped by U.K. retailers

Posted: , by Alan F.

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BlackBerry Z10 prices dropped by U.K. retailers
The BlackBerry Z10 broke records in Canada. In its hometown, BlackBerry sold 50% more units during the launch of its first BlackBerry 10 device than any other 'Berry launched in Canada ever. But in the U.K., where initial sales were said to be strong, the excitement has died down and the all-touch model has been cut in price by some top U.K. retailers. Carphone Warehouse, which originally offered the phone for free with a monthly two year plan of £36 per month ($54.43 USD) is now selling the phone for £29 ($43.85 USD) with a £29 per month data plan. That works out to a total lay out of £725 ($1,096.13 USD) vs. a total cost of £864 ($1,306.28 USD) with the earlier plan. That works out to savings of about £139 ($210.15 USD) with the new pricing, over the two years of the contract.

The BlackBerry Z10 (L) and the upcoming BlackBerry Q10

The BlackBerry Z10 (L) and the upcoming BlackBerry Q10

Also cutting its pricing plan for the BlackBerry Z10 is carrier Vodafone. The latter has a web only deal offering the BlackBerry Z10 for just £33 ($49.89 USD). a £72 ($108.86 USD) savings over the 24 months of the contract. James Faucette, an analyst at Pacific Crest, says that the price cutting does not bode well for the successful turnaround of BlackBerry. Faucette says that the price cuts position the Z10 as a mid-range handset rather than a top-shelf model that would go head-to-head with the Apple iPhone 5 or the Samsung Galaxy S III. The analyst noted that the top end of the market is where the profit margins are the widest.

A study done for BlackBerry showed that one third of BlackBerry Z10 buyers were not coming to the model from another BlackBerry phone. That is a good stat for BlackBerry as the company usually depends on sales from its loyal followers. The price cuts pour fuel on the fire for those who claim that the strong launch of the BlackBerry Z10 that was claimed by BlackBerry CEO Thorsten Heins was based on small supplies given to retailers instead of strong demand for the model.

"The case for [BlackBerry’s] recovery has been that in the long run, the company could return to selling high-end handsets that would feature enough profitability that handset profits could more than offset long-term declines in the highly profitable service business.We believe that meaningful price cuts so soon after launch, while probably at the initial discretion of the carriers, is likely to relegate the Z10 to being a mid-tier device with very low gross margins."-James Faucette, analyst, Pacific Crest

source: Telegraph via Pocketlint

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1. ZeroCide posted on 04 Mar 2013, 20:23 8 2

And the RIM death spiral continues.....

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2. taz89 posted on 04 Mar 2013, 20:23 6

Not a good sign if a product is selling out so fast them there is no need to drop the price.

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5. nikenturd (unregistered) posted on 04 Mar 2013, 22:18 6 2

Dream on fanboy, The Z10 is getting OUTDATED faster than they expected. First it was the Xperia Z, Optimus G pro, HTC One then we have the Galaxy S4, these flagship handsets will offer better usability, faster smoother experience at the same price...the Z10 is nothing but a rehashed Galaxy S3 with a 2013 premium price, now who wants that???

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4. nikenturd (unregistered) posted on 04 Mar 2013, 22:03 7 2

RIM thinks they're still a prestigious, sought after company...welcome to the real world Blackberry... the S4 announcement is fast approaching hell they need to do it

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6. rusticguy posted on 05 Mar 2013, 00:06 1 2

Sony Xperia TX dropped to 60% of launch price in 5 months ... Lumina 920 AT&T was offering buy one get other free within how many months?

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7. SitiHardiyantiRukmanaBangsat posted on 05 Mar 2013, 00:44 2

Sony have a great product, but a wrong price.

ALL lumia product..... have a S.H.I.T OS.... just like Eldar Murtarzin said.

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8. rustyimtiaz posted on 05 Mar 2013, 02:02

In UAE Blackberry Z10 is prized at 2,599 Dhs ($708) and Sony Zperia Z is prices at 2,499 Dhs ($681) even note 2 is priced at 2,499 Dhs ($681) and Galaxy S III is priced at 2,099 Dhs ($572)
In conclusion the price of the Blackberry Z10 is high as similar spec devices cost $150 less!! and the fact is that in UAE ppl carry 2 phones one is a Blackberry the other one is either Galaxy S3/Note2 or Iphone5

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9. apiskula posted on 05 Mar 2013, 10:10 1

It's over blackberry...RIP

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10. Marcus_h posted on 05 Mar 2013, 11:13

In the UK prices drop fairly quickly. You can get an iPhone 5 for about the same price, and that's what BB has to price against.

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