Bing looks to boost local results with Yelp partnership
Bing has been working hard to compete with Google, especially in local results, because local is one of the most important features for mobile users, and we all know that Microsoft wants Windows Phone to keep pushing into the market. Today, local results in Bing are looking to get a big boost through a new partnership with Yelp. This is pretty interesting news, especially given that Yelp was so forceful about being taken out of Google search results, which then led to Google acquiring Zagat.
As of right now, the results are going to be found in the center column of the desktop search page for Bing, but it seems pretty likely that it will find its way onto mobile sooner rather than later. So, when you search for a place on Bing, the relevant Yelp review snippets and info will be right there for easy access.
The feature is launching today in the US, and will roll out nation wide in the next few weeks.