x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Apple files trademark application for new FaceTime logo

Apple files trademark application for new FaceTime logo

Posted: , by Alan F.

Tags:

Apple files trademark application for new FaceTime logo
Apple has filed an application for a trademark covering the redesigned logo for FaceTime. This is the video chat feature on iOS devices that is enabled across both Wi-Fi and cellular. The new design clearly shows how Apple has gone away from the skeumorphic design favored by the late Steve Jobs and former iOS chief Scott Forstall.

Where the old design showed a camera lens inside the outline of a video camera on a textured silver backdrop, the new design shows a video camera on a bright green background. Gone is the lens inside the camera, which had added that realism (along with the textured background) favored by Jobs and Forstall. The latter was removed from Apple's board for refusing to sign an apology letter after the failed launch of Apple Maps.

With the redesign of the UI for Apple's mobile OS, you can expect to see Cupertino sending a constant flow of new trademark requests to the USPTO. The iOS 7 update reflects the first time that Apple has revamped the UI since the OG Apple iPhone launched six years ago yesterday. The new icon designs are flatter, without the gloss used previously.

The new FaceTime logo (L) and the trademark application
The new FaceTime logo (L) and the trademark application

The new FaceTime logo (L) and the trademark application


source: PatentlyApple via Engadget

30 Comments
  • Options
    Close




posted on 30 Jun 2013, 05:39 10

1. FlushGordon (unregistered)


They need to patent the color as well....Call it Droid green or somethin fancy

posted on 30 Jun 2013, 05:47

3. BillyG (Posts: 305; Member since: 24 Sep 2012)


nope you cant patent a color, unlike a design which is an intelectual property. put a green icon without any drawing/design inside... no one will ever try to copy it...

posted on 30 Jun 2013, 07:39 7

9. quakan (Posts: 1140; Member since: 02 Mar 2011)


They could trademark it like Tiffany and Co. has their hue of blue (Pantone No. 1837).

posted on 30 Jun 2013, 05:44 7

2. xperiaDROID (Posts: 5047; Member since: 08 Mar 2013)


Go home Apple, you're drunk!

posted on 30 Jun 2013, 07:57 7

11. Nathan_ingx (Posts: 2992; Member since: 07 Mar 2012)


"Face(palm)time"

posted on 30 Jun 2013, 10:23

17. InspectorGadget80 (Posts: 6135; Member since: 26 Mar 2011)


Love that picture icon.

posted on 30 Jun 2013, 05:47 12

4. dan86 (Posts: 298; Member since: 17 Mar 2012)


Apple Inc. is turning out to be more of a patent troll firm with all their stupid ideas. I guess the downfall is indicated in technological era like this, more of trolling less of innovation.

posted on 30 Jun 2013, 06:45 6

7. therealestboy (Posts: 47; Member since: 03 May 2013)


Really, dude? You don't know the meaning of patent troll. Apple actually has a product with mentioned patent. How is that patent trolling? Anyway, I don't see why some would want to copy that ugly icon.

posted on 30 Jun 2013, 07:37 8

8. Jason2k13 (Posts: 627; Member since: 28 Mar 2013)


i agree, that icon is soo ugly i dont even know what it is unless someone tells me.

posted on 30 Jun 2013, 08:41 6

13. rusticguy (Posts: 2819; Member since: 11 Aug 2012)


And there are many PATENTS that they have without a product (except of course for the paper on which they drew the drawings and wrote down essays on that drawing). So doesn't that fit into definition of a Patent troll?

Apple is more of a Patent Troll now.

posted on 30 Jun 2013, 13:09

24. stealthd (Posts: 913; Member since: 12 Jun 2011)


I've never seen them assert a patent that wasn't used in the iPhone/iPad/Macs. It's always been pretty clear their patents have been defending their products. But since there's "many" surely you'd have some examples.

posted on 30 Jun 2013, 13:28 2

26. PapaSmurf (Posts: 7361; Member since: 14 May 2012)


Stylus pen is the perfect example.

posted on 30 Jun 2013, 13:44

28. grahaman27 (Posts: 345; Member since: 05 Apr 2013)


But judging by the description it wouldn't be hard to accidentally infringe, any rounded camera icon that's green would infringe

posted on 30 Jun 2013, 14:01 2

29. appleDOESNT.com (Posts: 416; Member since: 19 Nov 2011)


Really, dude? it's called skype long before facetime. Hurry Skype get a patent, a trademark and a copyright on your icon quick, like now!!! go, go, go!!!

posted on 30 Jun 2013, 06:04

5. hoangthuansh (Posts: 2; Member since: 14 Jun 2013)


it is true that the technology race

posted on 30 Jun 2013, 06:22

6. pongnamu (Posts: 12; Member since: 20 Apr 2013)


... What color is that?

posted on 30 Jun 2013, 07:42 1

10. quakan (Posts: 1140; Member since: 02 Mar 2011)


Melancholy Malachite.

posted on 30 Jun 2013, 08:42 4

14. rusticguy (Posts: 2819; Member since: 11 Aug 2012)


iGreen

posted on 30 Jun 2013, 08:04 4

12. Myrith (Posts: 54; Member since: 17 Feb 2012)


Is it just me, or is that shade of green hideous?

posted on 30 Jun 2013, 09:46 3

15. PapaSmurf (Posts: 7361; Member since: 14 May 2012)


Boy iOS 7 and Apple are looking unappealing to me as we get closer to the (hopefully not delayed like iTunes) September launch.

posted on 30 Jun 2013, 13:09

25. stealthd (Posts: 913; Member since: 12 Jun 2011)


And you base that off of one icon? Lol

posted on 30 Jun 2013, 13:30 3

27. PapaSmurf (Posts: 7361; Member since: 14 May 2012)


I'm basing it off of what Apple is putting on the plate. I don't like iOS 7. It doesn't appeal to me. I personally think iOS 6 is better imo. As a company itself, I hate them. The only company in the technology world that rather settle things in the courtroom than on the battlefield (see profile picture.)

posted on 30 Jun 2013, 09:58 1

16. ilia1986 (unregistered)


Let em patent this crap. Nobody else would even consider using something as ugly and horrid.

posted on 30 Jun 2013, 10:24 2

18. InspectorGadget80 (Posts: 6135; Member since: 26 Mar 2011)


Great what's next trademark the word Apple?

posted on 30 Jun 2013, 10:39 1

19. darkkjedii (Posts: 10105; Member since: 05 Feb 2011)


Trademark away apple, everyone else is protect their IP, so should you.

posted on 30 Jun 2013, 10:42

20. darkkjedii (Posts: 10105; Member since: 05 Feb 2011)


Oops "is protecting".

posted on 30 Jun 2013, 11:10 3

21. bugsbunny00 (Posts: 886; Member since: 07 Jun 2013)


old one was better

posted on 30 Jun 2013, 12:04

22. Bernoulli (Posts: 1433; Member since: 01 Sep 2012)


That looks a lot like my BBM video logo

posted on 30 Jun 2013, 12:51 1

23. maxnooze (Posts: 9; Member since: 02 Apr 2013)


I wonder whether they will trademark the rest of the 'impressively designed icons'; the weather, notes, reminders and especially game center tiles are certainly nothing to write home about...

posted on 30 Jun 2013, 19:54 3

30. Dingy_cellar_dweller (Posts: 181; Member since: 16 Mar 2013)


New trademark, I thought they had patented rectangle with round corners already.

Want to comment? Please login or register.

Latest stories