Android users demographics
First off, sixty percent of people that acquired a phone with Google's mobile OS are under 34 years of age. 30% are aged 35-49, and the next big group is the 25-34 year olds, which holds 28% of the market.
Just 8% are coming from an iPhone, while for a whopping 45% the little green robot has brought their first smartphone along. There are more interesting comparison's with iPhone users - they, for example are seven times more likely to purchase something from within the game they are playing, than their Android counterparts. Also, the average iPhone user has 28 apps on their handset, compared to 17 for Android.
The statistic that surprised us most was that less than half of Android users prefer virtual keyboards over physical ones - 46%. Considering that it's precisely Android on the phones with 4" screens and above, such as the Motorola DROID X, HTC EVO 4G, Samsung Galaxy S, or the HTC Desire HD (not to mention Dell Streak), it is certainly something for manufacturers to think about, when targeting phones like the T-Mobile G2, or the Samsung Epic 4G.
The statistical breakdown continues with the fact that the Android crowd is making twice more purchases or payments than the average smartphone user. Ending the study of the Android phenomenon is a vital list - the top three games on Google's mobile OS are Angry Birds, Jewels, and... Solitaire, of all things.
What do you think, any surprises in those results for you?
1. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
Something tells me the numbers are nor that accurate...
2. Dihce (unregistered)
"Twice as many Android owners than smartphone users will make a purchase or payment on their phone each month"
Then why all of the hype about how much more Free apps are on the Android?!
oh, because the paid apps on Android are more likely to not crash your phone I'm guessing..
5. Whateverman (Posts: 3236; Member since: 17 May 2009)
Crashes or force closes as we call them, usually take place when a phone has been updated to new software. The new OS and the old app can have a compatibility issue and thus cause the app to force close. But every developer checks their software against the new OS, and typically will put out an update within a few days fixing any compatibility issues. And keep in mind, this doesn't happen with every app or every free app. Out of the 32 apps on my Droid I may have had this to happen on 2 apps during my last update. And I suspect iOS users are more likely to buy from an ad in a game because that ad is typically for the full version of that game. Not very many freebies with iOS.
8. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
app brain says i have 77 apps in total on last sync
with around 10-17 stock apps it makes around minimum of 60 and i think 60 is a good number of apps
6. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
I've got may payed apps on my android device and i rarely see a force close, and I'm running the froyo beta test on the milestone one which is supposed to be full of bugs and compatibility issues, I've got only one force close issue and it was trying on some application "hacks", fore close are becoming less and less common that what they used to be, but i guess people will see a force close message on their heads for a while, because it was one of the main errors on the OS
3. TJ (unregistered)
Payments on the phone are by no means limited to app purchases.
Amazon MP3, mobile banking, and general shopping is easy to do on Android. I'm sure App purchases are a large chunk of it, but by no means is that the only way to spend money on the phone..
4. messiah (Posts: 434; Member since: 19 Feb 2010)
i just use it to stream porn... doesnt need to have a keyboard.
9. smpdx (Posts: 127; Member since: 02 Nov 2010)
hahahah I work in a wireless store and you wouldnt believe how many people ask if they can stream porn.
7. ibap (Posts: 726; Member since: 09 Sep 2009)
I had an EVO for a couple of days, sold it and waited for the Epic.
Those of us that don't think mis-spelled words in text and email are charming will always go for the physical keyboard. And how about trying to enter a password where you can't see what you've typed for more than just a split-second (if that)?
And I don't fit your demographics at all. 58, female, and this is far from my first smart phone or PDA, having been through - not in chrono order - Palm Treos (OS and WM), Palm Pilot, iPAQ, WM on other devices, and I've probably forgotten a few. About the only thing I haven't used is a Blackberry.