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API: Apple iPad demand to raise tablet shipments this year over the 100 million mark

API: Apple iPad demand to raise tablet shipments this year over the 100 million mark
According to API Research, the worldwide tablet market will hit an important milestone in 2012 with over 100 million units shipped for the year. API's estimate comes after the release of second quarter figures that show 25 million of the slate-like devices shipped from April through the end of June. That represented a whopping 77% year-over-year gain and a substantial 36% pick-up sequentially. For the year, ABI's Jeff Orr, senior practice director for mobile devices, sees 102 million to 110 million tablets shipped globally. According to ABI, demand for the Apple iPad is what is behind the strong tablet market.

The Apple iPad had 69% of the global tablet market in Q2

The Apple iPad had 69% of the global tablet market in Q2

During the three month period, the Apple iPad owned a large majority of the tablet market with a 69% market share. Besides Apple's increase in market share, gains in the quarter came from Samsung and ASUS. The former owns 8.1% of the global tablet market while the latter has a 4% slice of the pie. That share should rise in coming quarters with the success of the ASUS built Google Nexus 7. RIM, whose BlackBerry PlayBook has a 1% market share, had the largest drop in the quarter. Thanks to the Amazon Kindle Fire, the online retailer is third among tablet manufacturers, ahead of ASUS but trailing Samsung.

Apple's average selling price for the iPad is declining. The company blames the price drop on 1 million Apple iPad 2 units it shipped to U.S. education customers in the second quarter. According to ABI, the price of the Apple iPad has declined 4% sequentially and 19% year-over-year during Q2. Still, Apple did ship 17 million tablets in the second quarter which amazingly came close to the 17.3 million tablets sold by all vendors during 2010.

source: BGR
Press Release

20 Comments
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posted on 23 Aug 2012, 23:54

1. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


Good job, iPad. 70 percent after two and a half years is staggering.

As all of us, i would like to see a world where portable technology replaces wired PCs. The big question is: will Apple continue to lead the mobile PC revolution or will Windows retain to its one-solution-for-all status on the tablet PC market...? (With Apple continue being the "alternative" just like on the big PC market.)

posted on 24 Aug 2012, 04:10

3. TylerGrunter (Posts: 1005; Member since: 16 Feb 2012)


Aren't you forgetting some other OS? I mean, the one with the second higher market share in the tablets and the biggest market share in smarphones. You know the name, just say it!

posted on 24 Aug 2012, 04:53

4. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


http://www.villeaho.com/2012/04/17/why-windows-8-m atters-and-why-android-will-eventually-just-fade-a way/
(I know he is one of the biggest Windows fanboys out there, but he has some good points with his facts.)

And i am talking about PCs only. Here, Android has a staggering 0,5 % market share, Windows 90%.
If we go by tablet PCs, the situation is unchanged by 2,5 years and the Surface may change it.

posted on 24 Aug 2012, 06:28

5. TylerGrunter (Posts: 1005; Member since: 16 Feb 2012)


You said it yourself, your stimation is based on a report created for one of the biggest Windowsw fanboys out thre. So I would not count that fast Android out of the picture.
The situation is not really unchanged: Android used to have nothing and now has 30% of the tablet market. So it's growing, the question is how much, how fast and the market share it will take.
But to completely scrap it off the picture as you did is just childish, only shows your bias.
The question actually is: How much market share will be able to grab each one of the three main platforms?

posted on 24 Aug 2012, 06:47

6. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


No, just my opinion. You know what happens to a system that grows to slow? The next big thing after the iPad is nearly here.

He is a Windows fanboy, but you cannot disagree with facts, can you?

posted on 24 Aug 2012, 07:27

8. TylerGrunter (Posts: 1005; Member since: 16 Feb 2012)


I think you have a serius language issue with the word "facts". Fact is something demostrated while what that guy offers is just his opinion, and even I don't disgree with facts, I can disagree with the personal opinion of an analyst, moreover when it's a biased one.
I just read the article again: please go to the dictionay and search for the word "fact", as you use it too much with the meanings of "in my honest opinion" or "uneducated and infortunate guess"

posted on 24 Aug 2012, 07:48 2

10. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


No, you got me wrong.

By facts i mean that 90% of the PC-type devices sold are actually Windows PCs. Windows is what matters. Then comes Apple with 7%. Thats an Windows alternative that barely mathers. And then there is Android with 0.5%. That is just... Yeah. That were facts.

That customers dont really care about Android, that Android just sells good on phones cause Android is the iOS mass-market, that Windows 8 will blow away all and everything - that, of course, were just theories with some arguments.

Now MeoCao guesses Android will take over and you do the right thing saying we can only guess. That are theories too and there is no point discussing, because neither MeoCao, nor you, nor me did tell some arguments. We did only agree or disagree with the arguments of that tech blog guy.

posted on 24 Aug 2012, 08:10

11. TylerGrunter (Posts: 1005; Member since: 16 Feb 2012)


For once we agree on somelthing!
But that was just my point: as neither of us can foresee the future you should not say "the question is" and disregard Android as it were the only truth in the world. By doing it you suggest that is the important question for everyone.
Many people would not agree with that affirmation, as in "the question" they would think you should add Android too, as you don't really know if it will go down or not.

posted on 24 Aug 2012, 08:50

12. MeoCao (unregistered)


The argument that people who use Windows PC will go for WP is simply false. PC and mobile are 2 different markets and who wins in the future depends on innovation.

So far Android is the most innovative backed by a software giant and nearly all manufacturers spanning many industries and even NASA is using it.

WP is now competing by losing money and after so many years MS still cannot get WP right and they have nothing substantially innovative in WP8 (I like Surface but that's about hardware, not about OS).

Android is unstoppable.

posted on 24 Aug 2012, 09:07

13. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


...just like the Titanic.

Come on, it is still 90 percent market share versus 0,5. We just arent quite there where something could beat Microsoft on the long term.
Apple did it with the tablet PCs and still we know 70 percent market share are temporary. Android did it with the 60 percent phone market share, but it still has no real competitor in the lower-than-premium price territory to day.

Microsoft is an aging beast, but still a monstrous beast. And it is on no good terms with Google. And, again: phones still are phones. We are talking about PCs here.

posted on 24 Aug 2012, 09:17

14. MeoCao (unregistered)


Haha, it's not 90 vs 0.5 but 2 vs 60. PC OSes are irrelevant here. Can you use Windows 8 on a phone? And can you see how much thicker a Windows 8 Surface compared to RT one?

And Google gives Android for free and more and more gadgets use Android while Windows is confined within PC market. This is slow death for Windows.

posted on 24 Aug 2012, 10:46

15. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


Veeery slow, yes.
In the link you can read following fact: that going by PC (!) market share, it is 90 vs 0,5.

My comment was on Post-PC... PCs, not about smartphones, so how are PC sales irrelevant on my topic?

posted on 24 Aug 2012, 11:49

16. MeoCao (unregistered)


Can't you see the trend? We are talking about growth here, Windows is mainly PC and I don't believe it will be much else outside it.

WP and RT success is in serious doubt under tremendous pressure from iOS and Android and from the weakness of MS business model (license of WP and RT against free Android).

on the other hand iOS serves only Apple's business while Android is fast becoming the OS of everything and it's potential is limitless.

posted on 24 Aug 2012, 11:56

17. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


No, it is not. 90 percent is not pressure.

Of course, Mac OS outgrows Windows by far on PC market, iOS on tablet market and Android on phone market. They grow faster, but the "tremendous pressure" can barely capture 10% and now Microsoft strikes back with Windows 8.

Does not seem good for Microsofts enemies, dontcha think?

posted on 24 Aug 2012, 07:16 1

7. MeoCao (unregistered)


Thanks for the link, but this is the most stupid article I have ever read.

the truth is desktop Windows are very inefficient after years of monopolistic laziness of MS and Intel. My guess is Android will take over mobile computing including laptops.

posted on 24 Aug 2012, 07:38

9. TylerGrunter (Posts: 1005; Member since: 16 Feb 2012)


I would not say that much, but my point is that disregarding it completely is at the very least naive.
You never know what the future will bring.

posted on 24 Aug 2012, 13:39

18. downphoenix (Posts: 2359; Member since: 19 Jun 2010)


Android isn't on PCs. And if you're referring to Linux, those are different things, Android is only loosely based on Linux.

posted on 24 Aug 2012, 00:04

2. MeoCao (unregistered)


N7 will spur Android tablets to success .

posted on 25 Aug 2012, 00:11

19. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


delusional android fan!!! N7 can only replace the kindle fire but it will never gonna replace iPad!!!

google might be joking of releasing N7 with 8gb (but not really 8gb i heard that its only 5gb) with no other connectivity.. no micro SD slot(well all nexuses has no micro sd slot so its reasonable) no hmdi port no nothing!!! but if google will really announce Nexus 10 with same functionality, it might be a big winner on android's part... but as for me, specs and functionality wise--- PlayBook is way better than nexus 7 but app ecosystem wise--nexus is a sure win...

but iPad might be shake if surface and other win8 tablet is release...

but im waiting for BB10 on a playbook!!! the UI s way better than win8!!

posted on 25 Aug 2012, 02:21

20. MeoCao (unregistered)


LOL, you don't have the vision. N7 does not compete with iPad but it builds the foundation for Android tablets.

N7 creates the incentive for developers to build tablet optimized apps for Android that other tablets can use.

And the price point of N7 will push the OEMs to make Android tablets more affordable which will benefit the users.

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