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A third of users can’t live without their smartphones

A third of users can’t live without their smartphones

Posted: 20 Aug 2012, 08:02, by Victor H.

Categories: Windows Windows Apple Apple Android Android Surveys Surveys

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A third of users can’t live without their smartphones

A smartphone seems like such an indispensable gadgets nowadays that we’ve seen various studies from the serious to the comic showing that people would give up all sorts of things, but rarely their pocket companions, even for a day. This latest survey by the Online Publishers Association shows that smartphone penetration is not only growing and expected to reach 57% in 2013, but also that a third of users can’t live without their smartphones.

Now, most users however were attached to their laptops and TVs, but the phones (smartphones and feature phones combined) are a close runner-up.

The whole purpose of the study is to show that people do use their smartphones, they use them a lot, read on them and are sometimes even happy to pay for content, all facts that should be reassuring for publishers.

Interestingly, the thing most care about is the weather - 47% are regularly checking on what’s it like outside and next in the list of things we most often do on our smartphones is watching video. The news, be it local, global or sports come third.

There’s a ton more interesting details in the report, though - which gender uses more smartphones, is it something only the wealthy can afford and so on. Check out the slides below to find the answer.

source: Online Publishers Association (PDF) via AllThingsD

Portrait of a smartphone user Fullscreen

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1. loken posted on 20 Aug 2012, 08:05 3 1

Well not me, as long as i have ac , food and water and im fine

4. TROLL posted on 20 Aug 2012, 08:24 1 4

Count me in, i have a iP4s 64GB. oneX, S3

7. loken posted on 20 Aug 2012, 08:46 1 1

:) Troll
wait
Troll?!

12. TROLL posted on 20 Aug 2012, 09:06 0 4

What do mean?
What you trying to say!

This comment is posted in response to #7 Show

This comment is posted in response to #7 Hide

6. PAPINYC (limited) yesterday, 00:57 posted on 20 Aug 2012, 08:44 1 4

Your in the minority, iWould die (DIE, iTell you) without my Rezound or XOOM; iWould even find living without my iPhone 4 iNsurviVable. You must be one of those still using a flip-phone with a stub antenna.

8. loken posted on 20 Aug 2012, 08:48 0 0

FYI I have an Xperia Ray....with Jelly.. and no I dont have a Flip Phone...
Good luck with your i Phone For
Well who would you phone for?

10. PAPINYC (limited) yesterday, 00:57 posted on 20 Aug 2012, 08:59 0 0

I'm sorry, but you must've mistyped THAT on your 'flipper', cuz' iDiDn't understand what you were trying to say. "What are you saying?"

This comment is posted in response to #8 Show

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11. TROLL posted on 20 Aug 2012, 09:05 1 0

LMFAO PAPINYC .

17. jmoita2 posted on 20 Aug 2012, 11:20 0 0

I willl live...

18. TROLL posted on 20 Aug 2012, 12:13 0 0

The young and middle age cant, but not sure about OAP,s.....?

This comment is posted in response to #17 Show

This comment is posted in response to #17 Hide

13. microsoftexclusive.com posted on 20 Aug 2012, 09:57 0 0

:-) we all can live , but we are going to miss it , its such a good friend of us.

2. -box- posted on 20 Aug 2012, 08:07 2 1

"Can't live without their smartphones", meaning they will literally die without them? I hope that is hyperbolic, otherwise we have a potential pandemic on our hands if something were to happen to them!

/s

3. TROLL posted on 20 Aug 2012, 08:20 1 1

Android leading. 2nd ios. Others declining......! Hahaha!

5. srkirby posted on 20 Aug 2012, 08:37 0 0

On slide 4, cell phone and mobile phone are listed separately. I don't know what the difference is, but add them together and it's 85%. That put cell phones decidedly in first place on the can't live without list.

9. karoafriyie posted on 20 Aug 2012, 08:53 0 0

my smart phones is my best friend in idle times.pick it up anytime and what soo beautiful helps me connect to my human friends is gradually becoming a core part of peoples life like electrical power does.

14. master0fursinz posted on 20 Aug 2012, 10:45 0 0

Maybe they are taking an averge to get to 68%?? "Its all iFuzzy Math"

15. 1ceTr0n posted on 20 Aug 2012, 10:49 1 0

Touch my Galaxy Note and you will know pain Shepard.......

16. lilg29 posted on 20 Aug 2012, 11:17 0 0

It feels weird not having it in my pocket, but as for really needing it. I could really do without it. I really use it for entertainment purposes.

19. kingpet13 posted on 20 Aug 2012, 17:35 0 0

Ifans don't read. Contains fandroid opinion.
If you look at chart 7, it seems to support something us I have believed for some time. Iphone users are more likely to choose a smartphone based off an ad, while android users will be more likely to research and look online. So someone who sees the different options and advantages vs. Disadvantages seem to be more likely to choose android. IMO. This may not be true, but it is something I believe, and the stats seem to support it.

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Samsung Galaxy S4
- Announced: 14 Mar 2013
- OS: Android 4.2.2
- Hardware: Quad core, 1900 MHz, Krait 300, 2048 MB RAM
- Display: 5.0 inches, 1080 x 1920 pixels, Capacitive Touchscreen
- Camera 13 megapixels, 1920x1080 (1080p HD) video
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
Apple iPhone 5
- Announced: 12 Sep 2012
- OS: iOS
- Hardware: Dual core, 1300 MHz, Apple Swift, 1016 MB RAM
- Display: 4.0 inches, 640 x 1136 pixels, Capacitive Touchscreen
- Camera 8 megapixels, 1920x1080 (1080p HD) video
- Technology: GSM (850 900 1800 1900), CDMA (800 1700/2100 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s HSDPA+ (4G) 42.2 Mbit/s UMTS EDGE GPRS EV-DO Rev.A EV-DO Rev.B
Samsung GALAXY Note II
- Announced: 29 Aug 2012
- OS: Android 4.1.2 4.1.1
- Hardware: Quad core, 1600 MHz, ARM Cortex-A9, 2048 MB RAM
- Display: 5.5 inches, 720 x 1280 pixels, Capacitive Touchscreen
- Camera 8 megapixels, 1920x1080 (1080p HD) video
- Battery: 35 hours of Talk Time, 980 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 21.1 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
HTC One
- Announced: 19 Feb 2013
- OS: Android 4.1.2
- Hardware: Quad core, 1700 MHz, Krait 300, 2048 MB RAM
- Display: 4.7 inches, 1080 x 1920 pixels, Capacitive Touchscreen
- Camera 4 megapixels, 1920x1080 (1080p HD) video
- Technology: GSM (850 900 1800 1900), CDMA (800 1900)
- Data: LTE HSPA (unspecified) UMTS EDGE GPRS
Sony Xperia Z
- Announced: 07 Jan 2013
- OS: Android 4.1.2
- Hardware: Quad core, 1500 MHz, Krait, 2048 MB RAM
- Display: 5.0 inches, 1080 x 1920 pixels, Capacitive Touchscreen
- Camera 13.1 megapixels, 1920x1080 (1080p HD) video
- Battery: 11 hours of Talk Time, 550 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
Google Nexus 4
- Announced: 29 Oct 2012
- OS: Android 4.2.2 4.2.1 4.2
- Hardware: Quad core, 1500 MHz, Krait, 2048 MB RAM
- Display: 4.7 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 8 megapixels, 1920x1080 (1080p HD) video
- Battery: 15.3 hours of Talk Time, 390 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
LG Optimus G
- Announced: 28 Aug 2012
- OS: Android 4.1.2 4.0.4
- Hardware: Quad core, 1500 MHz, Krait, 2048 MB RAM
- Display: 4.7 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 13 megapixels, 1920x1080 (1080p HD) video
- Battery: 15 hours of Talk Time, 335 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE HSPA (unspecified) UMTS EDGE GPRS
Nokia Lumia 920
- Announced: 05 Sep 2012
- OS: Windows Phone 8
- Hardware: Dual core, 1500 MHz, Krait, 1024 MB RAM
- Display: 4.5 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 8.7 megapixels, 1920x1080 (1080p HD) video
- Battery: 17 hours of Talk Time, 400 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS

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A third of users can’t live without their smartphones

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Portrait of a smartphone user Fullscreen

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19 Comments Follow Following

1. loken posted on 20 Aug 2012, 08:05 3 1

4. TROLL posted on 20 Aug 2012, 08:24 1 4

7. loken posted on 20 Aug 2012, 08:46 1 1

12. TROLL posted on 20 Aug 2012, 09:06 0 4

6. PAPINYC (limited) yesterday, 00:57 posted on 20 Aug 2012, 08:44 1 4

8. loken posted on 20 Aug 2012, 08:48 0 0

10. PAPINYC (limited) yesterday, 00:57 posted on 20 Aug 2012, 08:59 0 0

11. TROLL posted on 20 Aug 2012, 09:05 1 0

17. jmoita2 posted on 20 Aug 2012, 11:20 0 0

18. TROLL posted on 20 Aug 2012, 12:13 0 0

13. microsoftexclusive.com posted on 20 Aug 2012, 09:57 0 0

2. -box- posted on 20 Aug 2012, 08:07 2 1

3. TROLL posted on 20 Aug 2012, 08:20 1 1

5. srkirby posted on 20 Aug 2012, 08:37 0 0

9. karoafriyie posted on 20 Aug 2012, 08:53 0 0

14. master0fursinz posted on 20 Aug 2012, 10:45 0 0

15. 1ceTr0n posted on 20 Aug 2012, 10:49 1 0

16. lilg29 posted on 20 Aug 2012, 11:17 0 0

19. kingpet13 posted on 20 Aug 2012, 17:35 0 0

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