Qualcomm intros a Chromecast killer TV dongle as reference design

Qualcomm intros a Chromecast killer TV dongle as reference design
Тhe Qualcomm 4K Streaming Adapter. Under this inconspicuous naming scheme, the chip giant launched a reference design in the trendy TV dongle realm, which in its essence is a full-fledged Android computer.

The streamer plugs into the HDMI port of your TV, as they all do, but, given that this is Qualcomm we are talking about, it is powered by a relatively mighty Snapdragon 800 processor, and sports most connectivity options under the sun, LTE Broadcast included. There might be a Snapdragon 810 silicon inside when the stick hits retail from various manufacturers. 

Those same manufacturers will be responsible for the interface, content and options that can be added to Qualcomm's reference design, but we have the feeling that Chromecast and the smorgasbord of Chinese dongles should be worried about this new competitor, especially in the 4K decoding and streaming field, where Qualcomm shines.

source: SlashGear

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9 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

With 4K TV's still too expensive for most people, I don't think this would have as much success as Chromecast did.

5. jsobotka

Posts: 54; Member since: Aug 21, 2009

However, it's devices like this that drive the 4K market, attracting more early adopters, which increases 4K content and lowers 4K TV prices. The prices have already fallen quite a bit... $1300 for a 55" Samsung 4K @ Dell... not cheap, but not too bad. I would not be surprised to see Google use this reference design for a 4K Chromecast. I'm not sure why you think a 4K Chromecast would not be as successful as a 1080p Chromecast... seems like it has the potential to be much more successful, seeing how HDMI dongles are still increasing in popularity.

7. sgodsell

Posts: 7621; Member since: Mar 16, 2013

This really depends on the price of this Qualcomm TV dongle. If its more then twice the price of the Chromecast device. Then I don't see it killing the Chromecast. If this Qualcomm TV dongle is able to run full Android with enough ram and storage on board. Then I can see this replacing a lot of Android HDMI sticks. If it has access to the Google Play store. Then I can see this doing a lot of damage. Especially since it will most likely have WiFi, bluetooth, and they stated it will also have LTE. This could then rock the TV home media, and light gaming industry. If it comes with the Snapdragon 810 64 bit CPU. Then I will buy one even if its $80 or a little more.

2. macawmatt

Posts: 143; Member since: Feb 20, 2012

Still waiting for the Intel Compute stick. I can do a lot with my FireTV box, but I still use a few apps that only work on Windows.

3. EnigmaticPsychotic

Posts: 70; Member since: Nov 26, 2013

I think Google needs to make this their new Chromecast 2.

4. scarface21173

Posts: 702; Member since: Aug 17, 2014

there is not much 4k content at the minute, probley going to be 2 years before it goes mainstream. then you will need a 4k tv for this to work.

6. cripton805

Posts: 1485; Member since: Mar 18, 2012

I can see one of these as a game console built on cloud gaming. Wouldnt need to much power, could be paid as subscription base, all DLC and games are on the cloud. This wouldnt need to be very powerful... Wow.

8. Ivan6479

Posts: 250; Member since: Jun 26, 2011

Great idea, but I seriously doubt it will beat the price point of the Chromecast.

9. remixfa

Posts: 14605; Member since: Dec 19, 2008

If it can stream Steam and its not expensive, I'd buy one in a heartbeat.

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