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Yahoo buys one app, plans to kill 80% of its existing mobile apps

Posted: , by Michael H.

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Yahoo buys one app, plans to kill 80% of its existing mobile apps
Marissa Mayer has talked a few times about how Yahoo is going to place a lot of its energy on mobile, and it looks like a big part of that will be in focusing Yahoo's app portfolio. Mayer had talked about making an all-in-one Yahoo app to focus the company's offerings, and the start to that will be in the company killing off 80% of its existing mobile apps. But, Yahoo did also purchase a new app today too.

Mayer said today at the Goldman Sachs Technology and Internet Conference that while there are currently somewhere between 60 and 70 apps coming from Yahoo, the company would cut that by 80%, and bring the final total down to around 12 to 15 core apps, which is still quite a number, but much more manageable. Of course, on the other side of things, Yahoo is continuing to acquire apps, which may or may not continue as standalone products, or be folded into existing Yahoo properties. 

Today, Yahoo also announced that it had purchased Alike, a mobile location-based suggestion engine app similar to Foursquare. The Alike team said that it would no longer be supporting its Alike Nearby app since it would now be joining the Yahoo mobile team. 

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posted on 12 Feb 2013, 20:46 1

1. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


I had no idea Yahoo had mobile apps. That may be the bigger problem. All I knew was Yahoo mobile website...and yahoo mail and messenger.

posted on 12 Feb 2013, 21:16

2. jrparnell1977 (Posts: 7; Member since: 29 Jan 2013)


Marissa Mayer needs to be cut along with those apps. This is news? This is the best yahoo can do? They need to stick with just being a search engine and canning that b!tch.

posted on 12 Feb 2013, 21:18 1

3. MartianMe (unregistered)


Same here....but i do wish them the best tho.

posted on 12 Feb 2013, 21:26 1

4. darkkjedii (Posts: 10527; Member since: 05 Feb 2011)


Marissa is gorgeous.

posted on 12 Feb 2013, 23:07

7. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Some pics she is, some shes not. Overall...I'd buy her a drink or 2...

posted on 12 Feb 2013, 21:41

5. networkdood (Posts: 6261; Member since: 31 Mar 2010)


Do not go to Yahoo for your news info...lol

posted on 12 Feb 2013, 23:12

8. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


I actually do. I have Yahoo as my home page. The different sections of the site is nice. I like the games blog, sports, tech news. So far having it as my homepage, the setup is the best for me.

As far as the individual writers go....thats another story.....lol.

posted on 12 Feb 2013, 21:51

6. soshi (Posts: 154; Member since: 08 Mar 2012)


This is not new, even my feature java phone has integrated Yahoo service. It was the best experience with java long time ago

posted on 13 Feb 2013, 07:16 1

9. Beholder88 (Posts: 80; Member since: 30 Mar 2012)


Yahoo is a joke. Adding a yahoo email address to a phone or tablet often fails, and their response is to use the app to get your email instead. Of course they want you to use an ad-filled app to get your information, so they get the ad revenue from it. Piece of junk.

posted on 13 Feb 2013, 18:49

10. ZeroCide (Posts: 683; Member since: 09 Jan 2013)


The problem with that is that you need pop or imap to add it as a normal email account without the App. This requires you to get a yahoo plus account which costs monies.

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