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USPTO refuses to give Apple a trademark for Touch ID

Posted: , by Alan F.

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USPTO refuses to give Apple a trademark for Touch ID
The USPTO has sent a letter out to Apple, explaining why the agency will not grant the company a trademark for "Touch ID". The latter is the feature which employs a fingerprint scanner to validate the identity of someone using a specific Apple iPhone 5s unit. The scanner, embedded in the home button, will unlock the phone when the fingerprint of the person pressing the home button, matches the fingerprint stored in memory that belongs to the owner of the device. Touch ID can also verify the identity of the phone's owner when a purchase is being made from iTunes.

As wonderful an addition to the phone as Touch ID might be, the USPTO says that granting Apple a patent for the title might cause too much confusion because of the similarly named Kronos Touch ID. The USPTO says that its rules bar it from allowing a trademark to be issued in the situation where "a potential consumer would be confused or mistaken or deceived as to the source of the goods and/or services of the applicant and registrant." Touch ID sounds too much like the already registered Kronos Touch ID, as it merely removes the Kronos brand from the name. That does not appease the powers that be at the USPTO.

Still, Apple being Apple, where there is a few million bucks or so, there's a way. The USPTO is giving Apple until November to resolve this issue, or it must rename the feature. A cash poor company in the same situation might decide it best to change the name to something that doesn't come close to Touch ID. But Apple CEO Tim Cook has the luxury of opening the ol' Apple checkbook and throwing millions at Kronos in exchange for the rights to the name. You might recall that Apple paid Proview $60 million for the rights to the iPad name in China. In that case, Apple mistakenly thought it had already purchased the rights to the name from another Proview subsidiary. But that unit only had rights to the name in Taiwan.

When Apple launched the iPhone in 2007, it had a three year battle to get the name from Cisco in the U.S. and Comwave in Canada. With the November deadline from the USPTO staring it right in the face, it shouldn't take anywhere near that long for Apple to decide how it will try to keep the Touch ID name. The feature is expected to be a part of all 2014 Apple iOS launches, including both phones and tablets.

The USPTO refuses to give Apple a trademark for Touch ID due to this already registered name from Kronos

The USPTO refuses to give Apple a trademark for Touch ID due to this already registered name from Kronos


source: PatentlyApple

18 Comments
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posted on 15 Jul 2014, 08:05 15

1. AfterShock (Posts: 2812; Member since: 02 Nov 2012)


Must have missed a payment.

posted on 15 Jul 2014, 08:11 3

2. Ashoaib (Posts: 2278; Member since: 15 Nov 2013)


why apple always mistakenly think those thing which are in their favor? why not any mistake when it comes to its own paten law suits?
few days back apple mistakenly use patents related to Siri voice assistance and mistakenly they didnt realised it or mistakenly foesnt use it at all

posted on 15 Jul 2014, 09:10 2

4. Darxicus (Posts: 8; Member since: 08 Nov 2013)


Sure, that makes sense

posted on 15 Jul 2014, 09:19 3

5. Settings (Posts: 482; Member since: 02 Jul 2014)


Surely Apple didn't googled those brand name before implementing.

posted on 16 Jul 2014, 02:45

17. techperson211 (Posts: 673; Member since: 27 Feb 2014)


They're we're not able to google it cause safari keeps on crashing. I thought USPTO denied it completely but instead they give more time to apple to resubmit their application . So unbiased ....

posted on 15 Jul 2014, 09:06 3

3. GreekGeek (Posts: 842; Member since: 22 Mar 2014)


They need a more sophisticated bribing technique.

posted on 15 Jul 2014, 09:20 3

6. InspectorGadget80 (Posts: 6579; Member since: 26 Mar 2011)


For once the USPTO acutally did something smart. they are alot of companies that uses finger print scanners. so APPLE stop being greedy

posted on 15 Jul 2014, 12:26 5

10. quakan (Posts: 1199; Member since: 02 Mar 2011)


They're not asking for a patent on the technology for fingerprint sensors just a trademark on what they call their implementation. Oh, by the way, your bias is showing.

posted on 15 Jul 2014, 12:47 1

12. darkkjedii (Posts: 11880; Member since: 05 Feb 2011)


Isn't it odd, he didn't understand that?

posted on 15 Jul 2014, 14:42 2

13. quakan (Posts: 1199; Member since: 02 Mar 2011)


His hate for Apple is so strong it overpowered his ability to comprehend what he read.

posted on 15 Jul 2014, 17:36 1

15. darkkjedii (Posts: 11880; Member since: 05 Feb 2011)


Lol, yes it does man.

posted on 15 Jul 2014, 11:55 1

7. tedkord (Posts: 4936; Member since: 17 Jun 2009)


Absolutely don't grant them the trademark, but why should they have to change the feature name? That seems excessive.

posted on 15 Jul 2014, 12:04 1

8. engineer-1701d (Posts: 1064; Member since: 13 Mar 2014)


just like there are stupid people out there that think I Pad is the only tablet that's madethey will also think that Apple made touch ID and that they are the only company that has touch ID

posted on 15 Jul 2014, 17:38 2

16. Vexify (banned) (Posts: 570; Member since: 16 Jun 2014)


The feature that they mastered. Samsungs was released way after and is still garbage. Absolute garbAge lol. Another reason I didn't upgrade to S5 from S3.

posted on 15 Jul 2014, 12:06 2

9. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Hahaha

Lmfao

Patent troll

posted on 15 Jul 2014, 12:46 2

11. darkkjedii (Posts: 11880; Member since: 05 Feb 2011)


Apple, just buy the name, and be done with it. You're the Big Dawg of tech.

posted on 15 Jul 2014, 15:36 1

14. lyndon420 (Posts: 1766; Member since: 11 Jul 2012)


They should just call it iID and be done with it. Venturing away from their iDevive naming scheme is bound to confuse the apple loyalists.

posted on 16 Jul 2014, 10:10

18. steedsofwar (Posts: 288; Member since: 07 Oct 2013)


Or iPrint

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