If we consider the phablet category to be separate from the everyday smartphone group, then this could be the Taiwan based manufacturer's flagship model heading into the beginning of 2013, the one which HTC is counting on to compete with the Samsung Galaxy S III. We'd love to see if HTC brought in a higher capacity battery for the unit, but those who designed the ad for the O2 flyer didn't seem to consider it to be important.
This is the second straight day that the HTC One X+ has appeared in a photo. On Wednesday, those serial leakers at evleaks sent out a tweet with a picture of the device wearing the T-Mobile brand. That, and the "Coming Soon" logo on the flyer indicates that we could see the HTC One X+ launch in the near future. The price of 479.99 GBP works out to about $779 USD, although the phone will surely be subsidized in the states.