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The verdict to have limited effect on Android, says analyst, Samsung execs head to emergency meeting calling it "the worst case scenario"

Posted: , by Daniel P.

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The verdict to have limited effect on Android, says analyst, Samsung execs head to emergency meeting calling it
One of the most prominent mobile industry analysts - Gene Munster from Piper Jaffray - sent a research note to customers that the impact on the industry overall and Android in particular, will actually be more limited than what talking heads are deliberating since Friday.

He thinks that a company like Samsung has the means to react accordingly, and work around Apple's software patents it was found to be infringing on in the US:

In terms of what this means to the on going battle between Apple and Samsung (and by extension of Android, Google), we do not expect significant changes in the market. We expect Samsung to continue to offer competitive phones to the iPhone in the U.S. and other markets. We believe what will truly decide the winners in the smartphone market will be individual hardware and software offerings that excite consumers and we expect both Apple and Samsung to continue to deliver those experiences regardless of this particular court decision.

We believe that Samsung is likely to make software modifications to devices to work around the patented software features in question. For devices that infringe on design patents, we believe those devices may no longer be sold in the U.S.; however, it does not appear that newer devices, including the Galaxy SIII are impacted. Net-net, we do not believe Samsung will see any meaningful interruption, likely only minor interruption, in device sales in the U.S.

We believe that it is likely that other lawsuits between Apple and other handset makers move toward a settlement, given the precedent of the Samsung case. In these cases, we note that software changes are the most likely competitive outcome (aside from monetary exchanges). We do not believe further settlements are likely to hamstring Android in any serious way. We continue to be confident in our 4 year outlook on mobile device share, which assumes that iOS and Android further dominate the smartphone market with likely close to 85% share combined by 2015.

In a sign that he might be right, and Samsung is prepping a response to offset the PR and monetary damages for itself and Android as a whole, its president has gathered the troops in an emergency meeting with attorneys and PR specialists on Sunday. The Korea Times reports that a senior exec has called the verdict "the absolutely worst case scenario for us", which requires the highest level of attention, heading into that meeting. 

For now, Samsung is to file a Rule 50(b) motion that will put the Silicon Valley jury deliberations and decision at doubt, asking the judge for "various relief on the basis that no reasonable jury could find what it did find on the evidence presented."

source: KoreaTimes via Forbes & PCMag

50 Comments
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posted on 27 Aug 2012, 02:53 9

2. hateftotti (Posts: 134; Member since: 03 May 2011)


Hey apple you know that $1 billion is nothing for Samsung.
And also you know that new iphone can not compete with GS3 and unfortunately you can not find any similarity between the GS3 and new iphone.
I know for apple it will be the last breaths so let them be happy with their funniest victory ever;)

posted on 27 Aug 2012, 15:12

39. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


actually apple stock is higher than ever while samsung stock dropped 7% after the verdict… 7%!!!!!!!! that is huge!!!!

where do you have an indication that apple is failing?

posted on 27 Aug 2012, 02:54 5

3. Jphones (Posts: 233; Member since: 10 Feb 2012)


HA apple would try and patent the letter i and sound if it could. Samsung is going to be alright if anything this just pisses them off. An apple has to be the dumbest company ever to sue the company that makes a majority of thier screens smh can we say screen shortage.lol Apple's a jack because samsung makes way more devices than just the ones that got banned. Can we say another flagship phone in early 2013 called sPhone.lol.

posted on 27 Aug 2012, 02:58 7

4. abdane (Posts: 473; Member since: 07 Oct 2011)


lol samsung makes 26% of the iPhone, including the chips ! i hope if samsung stops making the chips, the whatever other company apple wants to take the chips from will be s**t, and LAGGY !!! YEAAA haha :P

posted on 27 Aug 2012, 03:28 1

11. rusticguy (Posts: 2814; Member since: 11 Aug 2012)


2% loss of market share for this "Most valuable company" is what has caused all the bellyache. They are just trying these thinks to ensure that their userbase doesn;t thin down further (which eventually will happen in any case when viewed on global scenario).

posted on 27 Aug 2012, 03:41 2

12. wendygarett (unregistered)


the court decision will not affect my decision... Whether the apple win or lose... Im still waiting for the new iphone :)

posted on 27 Aug 2012, 03:51 4

15. andro. (Posts: 1935; Member since: 16 Sep 2011)


This decision wrong as it is makes little effect as the devices in question are no longer available and only has effect in America,which has been stupid enough to allow apple have so much controlling power. Everywhere else in the world this has no real tangible effect and apples idiotic patents have generally been shot down continually. If anything then worldwide public opinion of apple has taken a further knock and we will no doubt see Android gaining 70%+ of the market

posted on 27 Aug 2012, 04:19 3

17. rusticguy (Posts: 2814; Member since: 11 Aug 2012)


Yea rest of the markets are planning to go THERMONUCLEAR against APPLE. Most emerging markets Samsung is leading player for smartphones ...

posted on 27 Aug 2012, 04:46 2

19. ardentUSA (banned) (Posts: 7; Member since: 27 Aug 2012)


Apple is not the original innovator that people are brainwashed to think.

They have taken so many ideas and concepts from so many other products.

posted on 27 Aug 2012, 07:42

31. adroit786 (banned) (Posts: 4; Member since: 23 Nov 2009)


I didn't read all the Apple Vs Samsung stories so can you please tell me that why Judge Koh didn't allow Samsung to show some evidences .........

posted on 27 Aug 2012, 05:51 2

24. snowgator (Posts: 3187; Member since: 19 Jan 2011)


Most of the postings on Phone Arena, mine included, understand this is mostly involving Apple/Samsung of the past, not of the present or future. So most everyone understands Android is not going to see any real decrease in sales from this. Samsung tablets and current devices were not found to be at fault, a fact that has been repeated.

Apple/Android still accounting for 75%-85% in 2015 very likely (I find 85% a little high with the competition that is trying to gear up).

posted on 27 Aug 2012, 07:22 4

26. Aeires (unregistered)


So Samsung seems like they are now taking this case seriously. The appeals trial won't be fought the same way, look for some cut throat tactics to get their point across. I think they believed the patent on a rectangle and the color black wouldn't have stood up but now they know better and won't take anything for second guess. Apple woke the sleeping giant, good luck with the appeal, you should have stopped while you were ahead.

posted on 27 Aug 2012, 08:50

34. ZEUS.the.thunder.god (unregistered)


well said bro.

posted on 27 Aug 2012, 09:27

35. kabukijoe (Posts: 67; Member since: 06 Mar 2010)


Perhaps Apple should worry about their millions of iPhone users that cannot download apps right now... I've been getting customer complaints regarding this for about 4 weeks now. This just shows where Apple's priorities are.

And after all this whining about "stealing" I can't wait to see what Apple steals from Android for the iPhone 5. In my opinion if Apple thinks they can sue over thinking they own rectangles then every Android manufacturer should be able to sue them for coming out with a phone with a 4"+ screen... And I'm almost willing to bet that you'll be able to hold the shutter button and take "burst" pictures exactly like the new HTCs.

posted on 27 Aug 2012, 13:36

38. MARKSPEAR77 (Posts: 40; Member since: 24 Nov 2011)


Just give way to apple, just think what happen in their status at present they were no longer the best smarphone maker, little by little im sure apple will be falling down specially windows phone are soaring high also in the end the close fight will be android os and windows os.

posted on 27 Aug 2012, 23:26

44. willard12 (Posts: 684; Member since: 04 Jul 2012)


First, great job avoiding the question regarding what Apple has actually invented. Second, I'm not sure why you keep saying "my country" was saved by the US so I didn't have to live with communism when I clearly articulated that I am an Officer in the US Army...."as a member of the US Army."I've actually spent 3 years of my life in Iraq and Afghanistan risking my life for YOU.

Also, good job avoiding my contention that the ROK has served alongside the US in our causes in Iraq and Afghanistan..neither if which had anything to do with them.

In your long plagiarism of Wikipedia, you never get around to mentioning the f700 and its design and apple leaving it out of their before and after snapshot. Indicating that nothing was stolen from them in the area of design. you clearly indicate that Apple is the representative of the US and fair play....otherwise, why mention the two in the same comment. Rather than going into the number of US KIA in Korea, you may want to address the facts of the f700 and jurors not wanting to get bogged down with prior art.

posted on 28 Aug 2012, 15:58

45. networkdood (Posts: 6244; Member since: 31 Mar 2010)


If there is any true justice in America - this case will get overturned - APPLE wants to ban the GS2 skyrocket and photon - they both look nothing like iphone.

posted on 28 Aug 2012, 15:59

46. networkdood (Posts: 6244; Member since: 31 Mar 2010)


sorry, not photon, but CHARGE

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