Sony's new flagship model goes from sleep to shutter is about 1.5 seconds which is great for those moments when something happens unexpectedly that you want to capture in a photograph. And thanks to Android Beam, you can share all of your photographs quickly and easily by tapping your phone with another NFC enabled Android model with the feature.
If we were running the marketing for the phone, we'd simply say, "If it's good enough for 007, it's good enough for you." Sony, for its part, wants to focus on the camera and we can't say that we blame them.
source: Sony via Phandroid