T-Mobile's Chief Marketing Officer Mike Sievert said that customers of the nation's fourth largest carrier looking to buy the Moto X will have to do so "through Motorola's channels," which means using the Moto Maker web site and ordering a customized version of the phone. Sievert said that any information about the Moto X being offered directly by T-Mobile at its retail locations will come at a future date.
While those ordering the phone from the Moto Maker site will be able to customize the color of the rear cover, trim and accents for the phone, those buying the model directly from a carrier will have the choice of purchasing a standardized model in black or white. And while the phone will not immediately be available at T-Mobile stores. Sievert did leave the door open for the Moto X to be available directly from the carrier at a later date.