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Sprint's new ad focuses on unlimited service as CEO Dan Hesse sits it out

Posted: , by Alan F.

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Sprint's new ad focuses on unlimited service as CEO Dan Hesse sits it out
These are some trying times for Sprint. Left behind in the AT&T merger with T-Mobile (which still requires regulatory approval, of course), the carrier had placed a bet that CEO Dan Hesse could be the face of the company and help sell consumers on Sprint's lineup of phones and services. But the nation's third largest carrier appears to be switching things up with its new ads.

Sprint's new focus appears to be on its unlimited plan. With Hesse sent off to sit on the bench, the commercials show that with Sprint's unlimited plan, the user no longer has to worry about overages and won't have to guesstimate how many bytes a video or a web page will be. And in the background playing is the Lennon-McCartney penned All Together Now, which happens to be the tag line of the ad.

As the other carriers start bringing out words like "Throttling" and moving away from unlimited packages, this is the area where Sprint really has an advantage over the competition. The question is whether or not an unlimited pricing plan can compete against the hot new dual-core models that other carriers will soon be offering. Of course, Sprint has its own dual-core model upcoming, the Sprint EVO 3D, and together with the unlimited pricing plan, these two could brighten the skies around the carrier.

source: IntoMobile

28 Comments
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posted on 11 Apr 2011, 13:33 2

1. JeffdaBeat (unregistered)


I don't even think Sprint needs to simply focus on data. If this merger goes through, AT&T will have to put some serious thought into whether or not they want to keep their credit standard as high as it has been or lower it for all those potential T-Mobile customers. If they don't (which I think will be the case) there will still be a very big market for folks who need a phone, but have bad credit and don't want to go with pre-paid. And Sprint does have a strong smartphone portfolio and a larger 3G network.

posted on 11 Apr 2011, 13:58 2

2. Super Android Evo (unregistered)


"The question is whether or not an unlimited pricing plan can compete against the hot new dual-core models that other carriers will soon be offering."

The person who wrote this article looks like he doesn't do his homework, did he forget that one of the best dual core phones is coming to Sprint. HELLO the Evo 3D, is this guy even serious? There are also rumors that the Atrix is also coming. That person should be ashamed of himself. Every carrier will be dropping multiple core phones because that is where the industry is going.

posted on 11 Apr 2011, 15:06 3

8. AndroidTroll (Posts: 359; Member since: 05 Mar 2011)


Nice ad Sprint (even though it kind of reminds me of the damn Apple ads). I can't wait for Evo 3D! It will be the hottest Android phone to date!!! I think it will mark the beginning of a new life for me.

posted on 11 Apr 2011, 14:07

3. IHatePhones (Posts: 99; Member since: 12 Aug 2009)


Dropping as in "picking up" multiple core devices? If that's the case, then I agree completely ;)

posted on 11 Apr 2011, 14:16

4. Super Android Evo (unregistered)


Every carrier has places where their phone doesn't work. I am fortunate to have great Sprint service where I live, work, & play. To me Sprint's prices are a pleasure to pay & not having overages is a blessing. Unlike my buddy on AT&T who had to pay an extra 180.00 because he went past his cap. Other carriers who say are unlimited but put a cap on data should be held accountable for false advertising. Unlimited is what it is, not unlimited till you reach your cap. How is it unlimited if there is a cap?

posted on 11 Apr 2011, 14:21

5. JeffdaBeat (unregistered)


His cap of what?! I can't think of any way someone can go over that much given AT&T's plans...

posted on 11 Apr 2011, 14:32

6. Super Android Evo (unregistered)


Yes I totaly agree. This guy has his Nexus one glued to his hand. He is about to upgrade & get the Atrix. Now the will use that phone in his sleep he says, but I know what you mean.

posted on 11 Apr 2011, 20:40

17. InspectorGadget80 (Posts: 6743; Member since: 26 Mar 2011)


@ jeffdaBeat. I HAVE AT&t UPGRADED TO MY ATRIX 4G. and I never WENT OVER MY 2GB Data pro I make sure of that only use heavy downloads when I'm at home or at a Wifi hotstop. When I'm not close by I only download what I need for my phone. I will leave AT&T after my 2yr ended. So don't say something like someone can go over.

posted on 11 Apr 2011, 15:02

7. box (unregistered)


I sincerely doubt your friend had a data overage of $180, both based on cost of data overages and how AT&T tells customers about their overage. In terms of data, that'd be 18 GIGABYTES if he's on the $25 DataPro plan or 2400 MB if he were on DataPlus, which I doubt since AT&T would have told him to switch to the DataPro before too long. Also, they text, e-mail, and call (depending on setup) if data overages are pending or already happening. Even if he was tethering, I doubt he could rack up that much usage without some sort of strong idication So either a) you're lying, b) your friend was lying, c) they were international, or d) knowingly incurred that overage and somehow did so without realizing they should be on WiFi and are therefore foolish. Also, the only 2 major carriers (that I can think of) that advertise "Unlimited" that have what are called "soft caps" are T-Mobile & Verizon, who let you use up to 5GB (2 on lower plans) before throttling the speeds, which really hurts on Verizon because of their lower non-4G speeds. AT&T has grandfathered unlimited plans for users that had it on their accounts before it was phased out last June, which is/was truly unlimited; all their other data plans have the "bucket capacity" in the name, be it 2GB DataPro or 5GB DataConnect.

posted on 11 Apr 2011, 15:39

9. Super Android Evo (unregistered)


@ box

Hey I am just going by what my buddy says. I was in the fence like you are now. It seems crazy but that is what he told me. I hope he would not lie to his friend on something like this. I really see no reason for him to out of the blue tell me his last month’s bill was that much if he is lying. I know he does the illegal tethering, so maybe that's what got him. If it makes you feel better tonight I will ask him to see the bill.
.

posted on 11 Apr 2011, 16:33

12. JeffdaBeat (unregistered)


It just seems a bit odd. If he is on the $15 plan then I could definitely see him going over, but there are text alerts that warn you first at 60% of your cap. So he would have be ignoring that completely. The calling is also a factor, but AT&T allows unlimited M2M to any cell phone regardless of carrier as long as you have the new unlimited text package. And text could be a way too, but at this point, I think anyone who goes for a small text plan and decides to go nuts deserves the overage charge...

posted on 11 Apr 2011, 19:17

14. CRICKETownz (Posts: 980; Member since: 24 Oct 2009)


Verizon doesn't advertise "unlimited" plans with a data cap. Their unlimited advertisement refer to unlimited data being used on a smartphone. 5GB refers to one of the mobile broadband offerings connecting to a computer.

posted on 11 Apr 2011, 16:08 2

10. Droid_X_Doug (Posts: 5958; Member since: 22 Dec 2010)


Just so everyone is on the same page, Sprint - "We reserve the right to limit, suspend or constrain any heavy, continuous data usage that adversely impacts our network performance or hinders access to our network." See Specific Terms & Restrictions On Using Data Services section at...http://shop2.sprint.com/en/legal/legal_terms_privacy_popup.shtml

"Unlimited" would appear to have some limits.

posted on 11 Apr 2011, 18:42 1

13. IHatePhones (Posts: 99; Member since: 12 Aug 2009)


Wow you read all that? It's a shame then that you didn't read it as an addendum to the already pre-established rules of Prohibited Network Uses roughly only three paragraphs in. Anyone can take anything out of context.

It's all extra lawyer-speak because there WILL be people to abuse the system and they are bring warned that Sprint can do whatever it wants to limit that abuse to the system. Use the device as it was intended and you'll be just fine. Simple.

posted on 11 Apr 2011, 19:21

15. CRICKETownz (Posts: 980; Member since: 24 Oct 2009)


I'm pretty sure that is apart of every carriers terms/conditions to make sure the network doesn't get too overloaded.

posted on 11 Apr 2011, 16:15 2

11. KickRocks (Posts: 120; Member since: 22 Mar 2011)


I like the ad sprint, Simple, to the point and effective. I have excellent sprint 3g and 4g coverage where I live and work. With their 69.99 plan (plus 10 for 4g, 79.99) and tax with a corp discount my bill is always 80.15 per month and I use a substantial amount of data. 4G speeds average about 6-8 mbps up consistently. Keep up the good work Sprint :)

posted on 11 Apr 2011, 20:30 1

16. Daemon (Posts: 19; Member since: 07 Mar 2011)


Last time I checked unlimited included tethering. Guess Sprint did away with free tethering with the HTC Mogul. For the present if I was cost conscious T-Mobile has the best "unlimited" plan with the most bang for the buck which includes tethering. At 29.99 extra a month for tethering Sprint is robbing its customers.

posted on 12 Apr 2011, 15:32

25. IHatePhones (Posts: 99; Member since: 12 Aug 2009)


I've used the $29.99 hotspot on my Epic. It worked great and I didn't have to sign a contract for it. I used it on a long car trip for my laptop and no complaints, canceled it and got a prorated charge, wasn't even the full $29.99, and from what I've read it is completely unlimited usage on 3G and 4G.

T-Mo will reduce your speeds once you reach whatever cap they have. Sure you can use as much as you want but it'll start going much slower after a bit.

posted on 12 Apr 2011, 21:43

28. Daemon (Posts: 19; Member since: 07 Mar 2011)


I understand what you are saying but my position is that if you are already paying for data on your phone why should you have to pay more to use your device as a hotspot or to tether the device. Frankly everything I do on the computer I can do on my phone but I don't like this limitation set by Sprint at a unreasonable price point of $29.99. Also note Sprint is already charging a $10.00 premium for the 4G service. Personally I would never use a 4G device as my primary means for a data connection. The service lacks the reliability factor that exists with a hardwired broadband connection and at $29.99 the hotspot feature in my opinion is not worth it. All said and done Sprint is putting lipstick on a pig and in reality Sprint is not limiting their data plans but only how their customers can access those data plans.

posted on 12 Apr 2011, 23:54

29. lumpia (unregistered)


T-mobile also has stopped free tethering buddy.
Um...no US carrier allows "free" tethering.

http://www.tuaw.com/2011/03/29/uk-cell-operator-o2-changes-tariffs-offers-free-tethering/

If you really want free tethering, jailbreak your Sprint phone. The $10 isn't just for 4G anymore.

http://www.computerworld.com/s/article/9205406/Sprint_adds_10_monthly_data_charge_to_new_smartphone_ users

I doubt people are really using their mobile data for primary downloading. Mobile data and home broadband are apples to oranges. Mobile data helps when on the road or any mobile activity when away from any wifi connection.

All these people say they never go over their limit because they always switch to wifi.....duh. Trying spending a day and only connect with 3g and see how much data you use up. Don't forget some of us don't live in dense cities where wifi flows like the mighty Mississippi. 5gb might seem alot now, but just wait 5yrs.

posted on 11 Apr 2011, 23:01 1

18. gtechmobile (Posts: 3; Member since: 11 Apr 2011)


Best commercial from Sprint in a long time!!! Good job Sprint!

posted on 12 Apr 2011, 00:00 1

19. Jeradiah3 (Posts: 1009; Member since: 11 Feb 2010)


Sprint may have "unltd plans, but they still suck because of their spending limit. i had sprint and the spending limit was the straw that broke the camel's back. they will cut ur service off no matter what...even if its $1 over. not to mention, they will cut ur service off even if u have a payment arrangement set up and none of the other carriers do that.

i dont care how much they improve as a carrier or how good their phones are, i'll never go back because of their spending limit.

if u dont believe me sprint users..go over on ur spending limit and see what happens!!!

posted on 12 Apr 2011, 03:30 3

22. sinfulta (Posts: 268; Member since: 11 Dec 2008)


If you had good credit, You wouldn't have a spending limit. And yes all carriers have payment arrangement options, It's required by law to have those in place if your between 30-60days past due only.

posted on 12 Apr 2011, 09:38 1

24. kabukijoe (Posts: 67; Member since: 06 Mar 2010)


Pay your bill and it won't ever go over the spending limit.... It's literally that easy.

posted on 12 Apr 2011, 16:55

26. ZayZay (Posts: 565; Member since: 26 Feb 2011)


Pay your bills ontime... That's all anyone needs to say to you.

posted on 12 Apr 2011, 23:56

30. lumpia (unregistered)


LOL. Go prepaid or pay ur bills on time.

posted on 12 Apr 2011, 09:04

23. Gixxerton (Posts: 1; Member since: 12 Apr 2011)


The spending limit goes away or increases after 13 months of good payment history or if you signed up to auto pay, apparently you never paid your bills in time therefore that charge was never removed from your bill, the spending limit is a smart business decision because based on your credit, the company has no guarantee you will ever pay your bill or cancel without pay.

posted on 12 Apr 2011, 17:35

27. ZayZay (Posts: 565; Member since: 26 Feb 2011)


I enjoyed this commercial it was simple and to a point and not over hyped or all that advertising bs.. Nothing like a Verizon commercial where they hook a phone up to an antenna and lightning strikes it!! HAHA that one is pretty lame. Or how about them in that airplane where they say there 4G downloads a movie and a game in 20 minutes on there network when for some reason 20 minutes seems like thats a long time to download that stuff. Idk I just think they overdue it with there commercials.

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