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Sony says the lossless zoom tech of the Nokia PureView 808 is no big deal

Posted: , by Daniel P.

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Sony says the lossless zoom tech of the Nokia PureView 808 is no big deal
We know that Sony's UK category development manager, Paul Genge, has its company's best interest at heart when he speaks ill of the competition, but calling the Nokia 808 PureView "development announcement" is bound to raise some eyebrows.

He said that the Japanese have been using the pixel zoom technology of the PureView 808 in their commercial cameras for a year now, so the technology isn't anything new. 

Well, using it in a phone camera module is new, and the idea was that it releases you from the obligation to use folding optics, which are bulky and add noise while zooming in video mode, making the tech perfect for a smartphone. Sony's UK category development manager went on:

It's quite clear it's a development announcement more than a retailable proposition, the technology is not new, it's only what our cameras have done for about a year now. In that respect, it's not especially stand-out. But, within the mobile sector, yes it is. So I can understand why it's drawn an awful lot of attention... It is still only a technological announcement, it's not a plausible retail solution yet
One thing we might get on board with Paul Genge about is the "retail solution" part - while Symbian Belle will do the job, the vast majority of potential Nokia customers for this 41MP cameraphone wish the PureView Pro technology were housed inside a Nokia Windows Phone device. There is no point in prejudging before the actual device gets in the hands of our reviewers, though, so we are patiently waiting.

source: TechRadar

56 Comments
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posted on 14 Mar 2012, 10:47

1. Medel (Posts: 84; Member since: 31 May 2011)


I didn't know there's a lot news in Nokia 808 PureView... this is interesting.. =/

posted on 14 Mar 2012, 10:54 15

2. sinple (Posts: 132; Member since: 04 Nov 2011)


there's a lot of nokia pure view 808 news in other sites when its being announced, but definitely not in iphonearena or droidarena

posted on 15 Mar 2012, 08:25 1

43. eiyoy009 (Posts: 57; Member since: 01 Jun 2011)


SONY SAID "NOKIA 808 PUREVIEW TECHNOLOGY ISN'T A SUPRISE TO

THEM BECUASE THE TECHNOLOGY IS ALREADY USE BY

THEM"..... NOW THEY ARE USING THE FLOATING TOUCH

IDEA WHICH IS ACTUALLY NOT SURPRISING TO NOKIA

BECAUSE IT IS ALREADY FEATURED IN NOKIA N9... SO

WHO IS THE BEST?

posted on 14 Mar 2012, 11:07 10

3. smartphone (Posts: 160; Member since: 21 Oct 2011)


No deal is big enough if done by the competiter.

posted on 15 Mar 2012, 01:45 4

39. karanstyle (Posts: 188; Member since: 26 Jun 2011)


Being a Sony Xperia Owner I'd say that "Seems like Sony and others are now awake from their sleepy Andro-Land".

To Sony - If its not a big deal for you than why are you still stuck at 8Mpx even in your latest Xperia line of 2012. :-P

Go Nokia Go!! :-)

posted on 14 Mar 2012, 11:25 7

4. PimpStrong (Posts: 310; Member since: 25 Jul 2011)


Haters.

posted on 14 Mar 2012, 11:35 15

5. torr310 (Posts: 982; Member since: 27 Oct 2011)


To criticize is easier than to accomplish.
I saw another Stephen Elop.

posted on 14 Mar 2012, 11:41 7

6. -RVM- (Posts: 331; Member since: 19 Oct 2011)


Either this guy really didn't get it or he just purposely downplays value of this PureView technology. Sony used some kind of pixel binning in their new cameras, however they were not smart enough to use it to it's full potential. Actually they are only combining some pixels to get better light sensitivity while in digital zoom. But who's using digital zoom (which si degrading quality) on dedicated cameras if there's optical zoom already ? So basicly they just improved a function, which isn't used by people anyway. Great achievement!
---
On the other side Nokia's PureView is using "pixel binning" while in non-zoomed mode, increasing light sensitivity in regular shots (and afaik even in partially zoomed shots), which results in significantly less noise. And most importantly, this PureView allows you to zoom digitally without losing quality.

posted on 14 Mar 2012, 12:40

7. crysiswarmonger (Posts: 78; Member since: 06 Feb 2012)


Is the sensor an actual 41Mp chip? or just scaling of 8Mp or something?

posted on 14 Mar 2012, 13:16 5

10. kainy (Posts: 165; Member since: 10 Aug 2011)


It is actual 41Mpx sensor not scaling.

posted on 14 Mar 2012, 16:10

15. the_s2 (Posts: 239; Member since: 22 Nov 2011)


noobish doubt.

posted on 14 Mar 2012, 19:08 3

23. Dark4o90 (Posts: 205; Member since: 20 Feb 2011)


the sensor is 41 mpx but when its in rectangular shape but the phone uses 38 mpx max

posted on 14 Mar 2012, 19:24 2

32. bovcrx (Posts: 68; Member since: 06 Mar 2012)


I believe it's 5MP then enhanced.
http://europe.nokia.com/pureview?intc=ncompromolp-fw-ilc-hero-pureview_756x252-na-nokiacom-eu-en-1todtmtc6cc02

posted on 14 Mar 2012, 12:41 5

8. Jphones (Posts: 235; Member since: 10 Feb 2012)


It's a camera with a phone on it. Not a cameraphone the hardware is lacking on the phone side. So until they actually put some real phone specs with it It's a no go I'll stick with 8mp dual flash on my sensation and just download camera360 to improve quality on already high quality piks.

posted on 14 Mar 2012, 18:48 7

19. -RVM- (Posts: 331; Member since: 19 Oct 2011)


There's nothing lacking on phone side, actually 808 is even better phone than Androids. There's Symbian which is much more energy efficient. When you will need to call emergency and your Android will be out of energy you will understand. 4 CPU cores and superhigh display resolution have nothing to do with "phone side".

posted on 14 Mar 2012, 19:09 1

25. Dark4o90 (Posts: 205; Member since: 20 Feb 2011)


symbian efficient bitch please

posted on 14 Mar 2012, 23:26 1

38. Jphones (Posts: 235; Member since: 10 Feb 2012)


Ha whoever rym ha I think your mistaken my friend. Androids got great battery if so called Symbian drains less It's because nobody has the dam phone so they made the battery themselves

posted on 15 Mar 2012, 04:10 3

41. -RVM- (Posts: 331; Member since: 19 Oct 2011)


You probably live on some other planet, because Symbian is still the most used mobile OS in the world, even if it's share is declining.

posted on 01 May 2012, 10:11

52. epdm2be (Posts: 577; Member since: 20 Apr 2012)


to Jphones:

Have you ever USED a Nokia 701 with Belle FP1?

If you have then you wouldn't be so negative. I ditched my Lumia 800 for a Nokia 701 and haven't regretted it. Just the fact that the 701 is louder alone made it worthwhile.

posted on 14 Mar 2012, 13:24 13

11. Sun_Wukong (Posts: 5; Member since: 14 Mar 2012)


Obviously u have not tried Symbian Belle phones to make such comment...

posted on 14 Mar 2012, 13:01 5

9. andro. (Posts: 1999; Member since: 16 Sep 2011)


Its all the one about the camera because the phone itself wont be very good

posted on 14 Mar 2012, 14:13 6

14. SleepingOz (unregistered)


I have both a GSII and a N8, Belle is far way behind Android!

posted on 14 Mar 2012, 18:24 3

17. miikeyroks (Posts: 26; Member since: 07 Feb 2009)


He didnt say the Belle phones were better than Android. Simply that the Belle phones are decent performers. I love my Nexus, but I personally would rather use a 808 PureView than say an iPhone, but thats personal preference.

posted on 14 Mar 2012, 16:13 2

16. andro. (Posts: 1999; Member since: 16 Sep 2011)


Ive had an n8 n700 and current a lumia and they are both miles behind my galaxy s2

posted on 14 Mar 2012, 18:50 4

20. -RVM- (Posts: 331; Member since: 19 Oct 2011)


Actually 808 is better phone than Androids. There's Symbian which is much more energy efficient. When you will need to call emergency and your Android will be out of energy you will understand. 4 CPU cores and superhigh display resolution have nothing to do with "phone side".

posted on 14 Mar 2012, 19:06 2

22. bovcrx (Posts: 68; Member since: 06 Mar 2012)


Thank You! I've tried almost every os but Symbian is one I have not. I will be importing a Pureview 808 once I can.

posted on 14 Mar 2012, 19:08 1

24. bovcrx (Posts: 68; Member since: 06 Mar 2012)


Please explain for me. Don't you dare say it doesn't have Angry Birds.

posted on 14 Mar 2012, 19:10 2

26. bovcrx (Posts: 68; Member since: 06 Mar 2012)


Explain for me please. I had a Lumia 710 for a month and gave it to my gf. I really liked it and it did everything every other phone I've had did. Apart from apps please tell me what is behind. I use a BB 9900 so enlighten me.

posted on 14 Mar 2012, 19:11 2

27. Dark4o90 (Posts: 205; Member since: 20 Feb 2011)


if you'll be using the 808 only for shots then you take a camera which is cheaper Symbian = crap

posted on 14 Mar 2012, 19:19 2

30. Dark4o90 (Posts: 205; Member since: 20 Feb 2011)


symbian is not more energy efficient and single core 1 ghz 65nm with DDR uses much more energy (don't even mention how much energy this huge sensor will consume) than 1.5ghz 28nm with ddr2/3

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