According to sources in the handset supply chain, Sony's new flagship model sold out in various countries on the first day that the phone was available for pre-order. Distributors in Japan, France, Germany, Hong Kong and Taiwan were sold out of the Sony Xperia Z as Sony timed the release of the phone perfectly, ahead of the launch of the HTC One, and the coming unveiling of the Samsung Galaxy S 4.
Sony hopes to ride on the back of the success of its high-end model by producing more mid-range devices. It also hopes to launch a handset powered by the brand new Firefox OS. Such a device would probably be a low-end model, similar to the Sony Xperia E. Sony has offered owners of the device a ROM with the Firefox OS that can be installed on the unit.