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Samsung has a "revolutionary" device to show at the Super Bowl

Posted: , by Michael H.

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Samsung has a
Super Bowl ads are big business. Some companies spend their entire year's marketing budget on getting one 30-second spot during the game. But, tech companies have notoriously had a hit or miss with pushing hardware in commercials during the game. Aside from Apple's iconic "1984" ad, the best and most successful tech Super Bowl commercials have been for web services, not hardware. Let's not forget just how little Motorola's Super Bowl ad for the XOOM did last year. 

Even so, Samsung wants to toss some big money into play. Today, the company announced that it has not only purchased time during the Super Bowl, but that the ad will be "one of the longest in the game." Samsung said that the ad is for a "revolutionary" device, and will air in the fourth quarter of the game this Sunday. This is a big investment, because a 60-second ad during the Super Bowl is going for $6 million, with a 30-second spot clocking in at $3.5 million. If the ad is going to be "one of the longest" of the night, it seems likely that Samsung is spending at least $6 million and likely more for the spot. 

No word on what device will be shown off, but given that the Galaxy S III is nowhere near release, the early money is on a new Galaxy Tab model. What do you guys think it will be?

source: Samsung via The Next Web 

42 Comments
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posted on 30 Jan 2012, 16:09 4

1. ZayZay (Posts: 557; Member since: 26 Feb 2011)


is it an iphone?

posted on 30 Jan 2012, 16:13 2

2. JeffdaBeat (unregistered)


Sounds like it...

posted on 30 Jan 2012, 16:46 3

14. ZayZay (Posts: 557; Member since: 26 Feb 2011)


I expected thumbs down, it was a lame comment. PS it was a joke.

posted on 30 Jan 2012, 18:14 7

22. roflcopter (Posts: 4; Member since: 30 Jan 2012)


It can't be an iPhone, dude. It's revolutionary!

posted on 30 Jan 2012, 16:16 10

3. doubler86 (Posts: 318; Member since: 26 Jan 2011)


I definitely am waiting to trade in my Samsung Galaxy 10.1 in for the next Samsung Tablet. I'm hoping for Super AMOLED HD screen and an Exyos processor.

posted on 30 Jan 2012, 16:17 5

4. Twitch016 (Posts: 23; Member since: 26 Jan 2012)


If it's going to be "revolutionary," my money's on something that has at least something they haven't done before. My money'd be on a quad-core tab, personally. The Transformer Prime competition is due to start coming in faster very soon, and this would be Samsung's first quad-core mobile.

posted on 30 Jan 2012, 16:17 8

5. buggerrer (Posts: 287; Member since: 21 Sep 2011)


a device with a flexible amoled

posted on 30 Jan 2012, 22:10

28. vijaysivakula (Posts: 166; Member since: 17 Aug 2011)


Ummm. What would you do with a flexible amoled when the rest of the phone does not flex??

posted on 30 Jan 2012, 16:19 6

6. Cwebb (Posts: 501; Member since: 05 Oct 2011)


The best way to put it is to "expect the unexpected"...

posted on 30 Jan 2012, 16:21 3

7. oddmanout (Posts: 435; Member since: 22 May 2009)


I'm hoping its a tablet. I was thinking about picking up a transformer prime but I think I'll hold off until samsung announces their latest and greatest.

posted on 30 Jan 2012, 16:23 8

8. clevername (Posts: 1428; Member since: 11 Jul 2008)


I'm guessing galaxy note lte for att. After all, presales are rumored to start Feb. 5

posted on 30 Jan 2012, 16:32 2

11. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


I think its the note as well.

posted on 30 Jan 2012, 16:42

12. protozeloz (Posts: 5378; Member since: 16 Sep 2010)


The phablet is revolutionary enough I guess ........

posted on 30 Jan 2012, 17:24 4

18. oddmanout (Posts: 435; Member since: 22 May 2009)


I'm not so sure they'd waist so much money on the note. Its a great phone and all but advertising its size is like taking a blind leap of faith. Maybe it was a hit overseas, but the US has a completely different market and for some, there is a such thing as too big. The note isn't for everybody and I'm sure they know that. I could be wrong but I think they have something better in store.

posted on 31 Jan 2012, 19:22

41. clevername (Posts: 1428; Member since: 11 Jul 2008)


You might be wrong...but I think this tweet shows I was right:

@SamsungMobileUS On #SuperBowl Sunday, we will introduce a whole new kind of super-phone: the Samsung #GalaxyNote..

posted on 30 Jan 2012, 16:29 5

9. ZEUS.the.thunder.god (unregistered)


SGS III please

posted on 30 Jan 2012, 16:31 4

10. BioTek (Posts: 53; Member since: 23 Jan 2012)


It could be the tablet Eric Schmidt stated that Google would market in December. It could also be the Samsung Galaxy S III.

posted on 30 Jan 2012, 16:44 8

13. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)


If it's the Galaxy S 3 I'm gonna s**t myself.

posted on 30 Jan 2012, 16:50 20

15. christianqwerty (Posts: 460; Member since: 05 May 2011)


Revolutionary is Apple's word, you better expect a lawsuit Samsung

posted on 30 Jan 2012, 17:05 2

16. yougotkilled1 (Posts: 167; Member since: 27 Apr 2011)


I 2nd that LoneShaolin.

posted on 30 Jan 2012, 17:05 2

17. StringCheese01 (Posts: 63; Member since: 27 Jan 2012)


Do you think its the Galaxy Note? I really hope its more exciting than that...

posted on 30 Jan 2012, 17:28 4

19. oddmanout (Posts: 435; Member since: 22 May 2009)


I don't think so, if they're talking about a revolutionary product and are willing to throw so much money advertising for 1 min+ of 1 day, they better have something much better than a mini tablet. The Note's size is clearly not for everyone.

posted on 30 Jan 2012, 17:30 1

20. belovedson (Posts: 832; Member since: 30 Nov 2010)


it will be a promo of gs3 and a tablet combined campaign. maybe a 9 series labtop or something too

posted on 30 Jan 2012, 17:48

21. darac (Posts: 2156; Member since: 17 Oct 2011)


a "phablet", a "phoneblet"..wtf??!?
I just can't get what's wrong with "TABPHONE ".
or a tabfone. or PADFONE.
why the hell are everyone bringing those ugly names instead?? :/

posted on 30 Jan 2012, 18:22 6

23. Sniggly (Posts: 7088; Member since: 05 Dec 2009)


They better not pull an Apple and announce something "revolutionary" that really isn't.

posted on 31 Jan 2012, 11:36

38. ZayZay (Posts: 557; Member since: 26 Feb 2011)


See that was my joke for the first post and I got 15 thumbs down! HA, oh well

posted on 30 Jan 2012, 19:26 2

24. Gotchafone (Posts: 23; Member since: 15 Nov 2011)


Smart Window

posted on 30 Jan 2012, 19:45 1

25. Brewhead (Posts: 3; Member since: 30 Jan 2012)


A smart window or flexible screen device would be revolutionary. SG3III would be nice but I would not go as far as calling it revolutionary. A Super AMOLED TV might be revolutionary as well. I think Toshibia (maybe a different manufacturer) just showed off a 55 in screen that was 4 mm thick. Maybe Samsung has done the same thing.

posted on 30 Jan 2012, 21:18 1

26. k1ng617 (Posts: 251; Member since: 13 Oct 2009)


Galaxy Note LTE... boring!

posted on 30 Jan 2012, 21:34 1

27. gkquiambao (Posts: 62; Member since: 23 Nov 2011)


It's Galaxy Tab with quadcore

posted on 30 Jan 2012, 23:39

29. rockstarlive (Posts: 307; Member since: 19 Oct 2011)


It is Official.....The Galaxy Note for AT&T and.....????? dont know yet.

Checked around the web, it is the Note. Its supposed to be some comedy sketch too.

posted on 31 Jan 2012, 00:00

30. droidguy2323 (Posts: 55; Member since: 23 Sep 2011)


I think its the note but hey we got the gs2 last. So maybe will get the gs3 first

posted on 31 Jan 2012, 01:25 1

31. InternetsTroll (Posts: 38; Member since: 26 Jan 2012)


If Samsung meant "Revolutionary" and brings up GS3
They're idiots.

posted on 31 Jan 2012, 07:32 1

32. asimo (Posts: 41; Member since: 05 Jan 2012)


Then they'll be idiots selling millions...

posted on 31 Jan 2012, 08:18 1

35. InternetsTroll (Posts: 38; Member since: 26 Jan 2012)


Pics or it didn't happen

posted on 31 Jan 2012, 09:59

36. Brewhead (Posts: 3; Member since: 30 Jan 2012)


Why the thumbs down. I agree with him. The GS3 will be one helluva phone, but it is not revolutionary IMO.

If they are going to use the word revolutionary, don't reveal something that we all knew was going to be coming out like a quadcore phone with and HD display. Every manuafacture will be coming with one this year probably.

Suprise me and give me something that I wasn't expecting and hasn't already been hyped.

posted on 31 Jan 2012, 10:23

37. asimo (Posts: 41; Member since: 05 Jan 2012)


Revolutionary IMO is just a teasing commercial catchphrase, is there someone out there that thinks the iphone was a 'revolution' ? Let me guess, before we were consumers, and after we were (add synonym here)

posted on 31 Jan 2012, 07:48 2

33. itiswhatitis (Posts: 422; Member since: 23 Jan 2012)


please please be galaxy s 3 or tab..whatever it is i'm breaking my piggy bank!!!

posted on 31 Jan 2012, 07:49 1

34. Fallout09 (Posts: 417; Member since: 17 Oct 2011)


I am thinking it is dealing with their TV line. Android powered, voice controled, 3D, LCD TV. Beat Apple to the punch with the voice interface.

posted on 31 Jan 2012, 11:37

39. ZayZay (Posts: 557; Member since: 26 Feb 2011)


and then Apple will sue them for beating them to it.

posted on 31 Jan 2012, 16:02

40. Bigbluetundra (Posts: 45; Member since: 03 Nov 2011)


http://www.bgr.com/2012/01/31/galaxy-note-to-star-in-samsungs-first-ever-super-bowl-commercial/

The Note...

posted on 31 Jan 2012, 19:29

42. clevername (Posts: 1428; Member since: 11 Jul 2008)


I second that

"@SamsungMobileUS On #SuperBowl Sunday, we will introduce a whole new kind of super-phone: the Samsung #GalaxyNote.."

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