The technology allows for response times 70 times faster than existing e-paper, which paved the way for color video reproduction, and is also able to draw just 10% of the energy that the current generation utilizes, thanks to the low-frequency operation. Not bad, and obviously much better than what Samsung's own e-paper R&D managed to achieve, since they almost ditched the research in that direction, focusing on LCD and AMOLED displays instead.
There will be other synergies too - Liquavista's electrowetting technology can be applied by Sammy's existing LCD lines with only slight modifications, so it will come out even cheaper. Samsung plans to use the technology in its future e-paper and transparent displays. Have a look at the video below, which demos the top-notch sunlight visibility and color reproduction of Liquavista's creation.