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Samsung JK Shin: we’re not happy with US market share, we like Android, but Windows Phone isn’t selling very well

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Samsung JK Shin: we’re not happy with US market share, we like Android, but Windows Phone isn’t selling very well
Just after unveiling the Galaxy S 4, Samsung’s mobile chief JK Shin shared a few thoughts about the company’s position in the United States. A market dominated by the iPhone, the US is different than most of the world where Android is leading the way, and Samsung is not happy.

And that seems to be part of the reason why this S 4 unveiling was held in no other place than New York. There is a lot more than Samsung’s U.S. market share that Shin speaks on, though. Starting from current day affairs like Samsung’s relationship with Google and Microsoft and ending with flexible displays, take a look at some of the answer Shin gave below, and for the full interview go right at the source below.

On U.S. market share:

“I don't dwell on market share numbers, but I'm not satisfied with our market share in the U.S ... We're now a global player in the smartphone market and a global company, and the U.S. is an important market for us. This is the first time we're holding our "unpacked" event in New York...”

High-end Galaxy will be the focus for the U.S.:

“We're quite active in the low-end smartphone market and we will continue to compete in this area. In the U.S. for example, our main focus is selling the Galaxy line of high-end smartphones.”

On Android and Google:

“We like Android and we plan to continue our good relations with Google. I don't think it's correct to say that there's friction.”


On Microsoft and Windows:

“Smartphones and tablets based on Microsoft's Windows operating system aren't selling very well. There is a preference in the market for Android. In Europe, we're also seeing lackluster demand for Windows-based products.”


On Bada and Tizen:

“We are in the process of merging Bada with Tizen [an open-source operating system being developed by Samsung and Intel Corp.]. You will likely see the first smartphone using Tizen from Samsung in the third quarter of this year.”

On expectations for the year:

“We aim to grow faster than the overall smartphone market this year and expect shipments to be higher than 400 million units this year. We've already sold 50 million units of the Galaxy S III since its launch last year.”


On the future and flexible displays:

“That's still far off. We know that many people are interested in this technology but it'll take some time and I cannot disclose the timing.”


source: Wall Street Journal

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1. xperiaDROID posted on 14 Mar 2013, 20:19 7

Does this means that Samsung will not release any Windows Phone 9 devices?

24. akki20892 posted on 14 Mar 2013, 21:09 5

yep......samsung you guys have to do hard work with new windows phone os....Specially nokia doing their job......!!! and windows phone sell well not like android phone but good for nokia and windows phone....!!!

25. xperiaDROID posted on 14 Mar 2013, 21:31 6 1

Yup, only Nokia can make a true Windows Phone.

26. GALAXY-STORM posted on 14 Mar 2013, 21:41 6 3

samsung can make this platform succeed if they want, but tizen is in the back of their mind.

28. Timmehor posted on 14 Mar 2013, 22:42 3 2

No they couldn't, Samsung like to have everything done for them, then they jump on board.

41. Nathan_ingx posted on 15 Mar 2013, 01:18 1 4

Galaxy-Storm...why don't you go home do some research?
Don't just follow Samsung blindly...you realise what S4 did to most of you? Like i told you...most of you are disappointed.
Now please don't cry and change the subject.

33. lyndon420 posted on 14 Mar 2013, 23:14 1 5

Now only if Nokia could sell some units.

37. Ruckus posted on 14 Mar 2013, 23:29 2 2

Lyndon your not very bright are you? Nokia is selling Lumia's :)

38. lyndon420 posted on 14 Mar 2013, 23:43 2 1

Ruckus...I'm actually quite bright. I'm also very sarcastic....please tell me you are familiar with the term. I'll dumb it down for you - now if only Nokia could sell 'lots' of units.

48. Timmehor posted on 15 Mar 2013, 05:36 2

Don't be all "superior" and boasting of intelligence, just lets keep to tech talk.

2. henrickrw posted on 14 Mar 2013, 20:20 8 5

Good toughts from the boss. I'd rather keep loyal to sammy

30. therealestmc posted on 14 Mar 2013, 22:58 4

I am American and I tend to want American companies to better than foreign ones.

45. chadrick0814 posted on 15 Mar 2013, 03:19 2

Even if that american phone is made in China with parts supplied by the foreign company mentioned above?

54. Rydsmith posted on 15 Mar 2013, 21:35

Then we need more Americans with higher education degrees and training which we are rather far from.

3. tiara6918 posted on 14 Mar 2013, 20:22 5 1

Windows devices aren't selling well just yet as android but I'm sure it will in the future. Just leave the windows devices to nokia and htc, ativ line-up isn't really successful at the moment.

10. Ruckus posted on 14 Mar 2013, 20:31 7

The Ativ lineup in terms of hardware isn't competitive against the Lumia models at the moment. It reminds me of Samsungs early Android lineup that wasn't competitive to what HTC or Motorola had.

42. haseebzahid posted on 15 Mar 2013, 03:09 2

i BET if wp takes off high in future Samsung will start copying Nokia on every part till they steal all their tech and ideas and name it their own. that is buissness model of Samsung

4. rusticguy posted on 14 Mar 2013, 20:22 7 10

Windows not selling well ... good :)

5. Ruckus posted on 14 Mar 2013, 20:25 11 5

Actually many Windows based products are selling well like the Lumia's, PC's and the Surface tablet.

SAMSUNGS'S Windows products aren't selling well. Poor advertisement on Samsung behalf and really lack of good hardware to go with it.

Nokia is doing quite well.

15. rusticguy posted on 14 Mar 2013, 20:40 6 5

Selling well and still 3% share? PC's are excluded i think He meant handheld devices i guess.

43. haseebzahid posted on 15 Mar 2013, 03:12 1 2

3% was wp7 in 2011 share noob wp8 gained to 6% in 3 months

49. rusticguy posted on 15 Mar 2013, 06:01

Source pl?

55. Rydsmith posted on 15 Mar 2013, 21:36

No....no it didn't.

Latest NPD numbers have WP at 2.5%.

16. snowgator posted on 14 Mar 2013, 20:43 2

THANK-YOU!!

There is a ton of truth to the fact that Sammy doesn't need WP. But to look at the non-support and non-promotion of their line ups since the Mango release, and it is pretty much a non-issue that Samsung is all in on Android (duh) and excited for their next project in Tizen.

I understand it, and think it is a good stragety for them, but do not lump all WP into that group.

6. THE-ONE (banned) posted on 14 Mar 2013, 20:25 10 9

Wp is not selling well?
Cause it has no apps and games.
This is good news.

11. Ruckus posted on 14 Mar 2013, 20:33 7 12

Lack of games and apps? Does everyone prefer quantity over quality?? Sure Android has "more apps" but the apps Windows Phone has seem far superior.

13. faisolbauuz posted on 14 Mar 2013, 20:39 3

"the apps windows phone has seem far superior"
Can you give me an example of superior wp apps ? :)

27. Ruckus posted on 14 Mar 2013, 22:41 2

@faisolbauuz sure for one my wifes WP8 has a ringtone app that smothers Zedge (Androids best ringtone app). Oh yeah no ads either!!! As for games how about the Xbox live marketplace. The Google Play store is flooded with Apps that have viruses/spyware and not to mention those DAMN annoying ads!!

I updated GTunes on my Photon and now everytime I go to play a song I have to watch a 30 second ad.. Yay!!! (Sarcasm)

17. THE-ONE (banned) posted on 14 Mar 2013, 20:44 1

You mean far to expensive than AppStore and playstore, rip off.

29. UrbanPhantom posted on 14 Mar 2013, 22:55 2

Lumias are doing just fine with WP8, and it's Samsung that isn't selling well. That's cause their smartphones are crap, compared to what Nokia can offer ;o)

31. Ruckus posted on 14 Mar 2013, 23:04

Listen I think in the interest of both sides, Samsung doesn't need Windows Phone and Windows Phone doesn't need Samsung.

Windows Phone does very well with Nokia.

Meanwhile Samsung does very well with Android.

I don't think Microsoft is sweating over Samsungs comments. Especially when the only Samsung WP8 device launched thus far in the U.S. isn't even comparable to the next model in terms of specs or raw power.

Pathetic try on Samsungs behalf. They obviously mustn't be trying too hard.

34. Ruckus posted on 14 Mar 2013, 23:17 1

@THE-ONE I take it you haven't heard of "Blue Stacks"?? Otherwise you wouldn't day that ;)

52. donfem posted on 15 Mar 2013, 11:59

And the "superiority" is not translated to sales? Great post. I wish the CEO of Nokia will take that "superiority" to the shareholders.

44. haseebzahid posted on 15 Mar 2013, 03:15

yes i heard of mejestic Apps on android some like Android-RAT (malware) takes ur contacts emails and many personal stuff and uploads to unknown server

and bravo Google play store has removed all ad blocker apps now which means mistakenly taping those ads can lead u anywhere isnt that Closed minded move not letting ad blockers stay in store

well i guess it is now -100k apps for u now

7. vandroid posted on 14 Mar 2013, 20:27 6 3

windows I lacking in features and customization no surprise there

18. InspectorGadget80 posted on 14 Mar 2013, 20:45 1 3

no its because theirs not enough demand for WINDOWS phone in the U.S. or certian markets. if their are more HANDSETS made for WINDOWS plus DEV needs better hardware too use the software but thats in my opinion

8. monomilkman posted on 14 Mar 2013, 20:30 4 3

I hate the Windows mobile operating system (as I hate Windows 8), so no matter how good the phone, the operating system alone will keep me away

12. monomilkman posted on 14 Mar 2013, 20:38 3

that being said, I do like Windows more than Apple...just not these new blocky versions of the OS

21. snowgator posted on 14 Mar 2013, 20:53 2 1

WP is a "love it or hate it" type of UI, no doubt. But isn't it a little respectable that MS took this big of a risk, instead of just jumping on the grid-style OS's of Andriod and iOS?

Samsung has perfected it's Android offerings, and I respect them. However as a WP fan and Samsung WP owner, I would have LOVED to see them give WP the same effort and dedication of their Andriods, just once. Without the promotion and support, some great devices just sold poorly.

Oh well, sour grapes done. For WP there is Nokia, for Android there are options. The way it is right now.

23. rusticguy posted on 14 Mar 2013, 21:01

Since they have Tizen to support they will not be serious with Windows. It's all a question of demand and supply. 3% market share and so many players ...

9. rsiders posted on 14 Mar 2013, 20:30 2 1

Well Mr.Shin if Samsung put just a little effort into marketing their Windows Phone offerings and actually tried to differentiate their software with exclusive apps like Nokia is doing, I'm sure Windows Phone would sell better cause the OS is definitely growing. They just want to put a phone out there and put no effort behind it. I don't want to live in an Android and Apple only world.

14. bojan posted on 14 Mar 2013, 20:39 1 3

samsung in the US is not number 1 in the us market is because they make plastic phones and most people here don't like plastic or they want better desgin.

20. VZWuser76 posted on 14 Mar 2013, 20:50 2 1

Gee, thanks for speaking for everyone here. Tell me, what do we think on politics and morality as well?

22. nobelset posted on 14 Mar 2013, 20:54 1

Not because they are Korean?

39. lyndon420 posted on 15 Mar 2013, 00:06 1

Wow. Phones to my knowledge have been made out of plastic since day 1, and now people are complaining about it? If all you people care about is glass and metal go buy a mirror with a metal frame - they all come with a free picture of your nose's - which you can't see past obviously.

53. donfem posted on 15 Mar 2013, 12:00

A very uninformed assessment. Kudos

19. MC1123 posted on 14 Mar 2013, 20:47 1

your windows phone ain't selling well coz the real king owns the market on it, NOKIA!!!

coz if nokia will sell android, i'm pretty sure you'll return on being 2nd rate trying hard copy cat!!!

but ofcourse, i dont want that to happen! i want nokia to continue meego with jolla on it!

32. UrbanPhantom posted on 14 Mar 2013, 23:08

Samsung is claiming that Windows based products are no longer in demand? Perhaps it's time that Microsoft stopped giving Samsung the right to market Windows based laptops, as well as restricting PC driver support for Samsung printers, monitors, and cameras. The PC world can live without Samsung, or Android for that matter...

46. chadrick0814 posted on 15 Mar 2013, 03:40

I I believe Microsoft uses Samsung in their PC commercials. Since OEMs pay Microsoft a licensing fee, I doubt it's in MS's best interest to stop supporting driver's.

35. lyndon420 posted on 14 Mar 2013, 23:19 2

Ask anyone to describe the sales of WP's, and you will probably hear one of two words (or both) - 'micro' & 'soft'.

36. Ruckus posted on 14 Mar 2013, 23:28

They more than doubled their sales in a short tine. I even read in the U.K. they now have 17% of the market. It seems soft now but Android 2 years in seemed soft too.

Verizon had an interesting article on how Samsungs Android demand didn't impress and yet the iPhone keeps increasing sales on big red. Should we call Samsungs Sales "weak" or "not as good as we were expecting!"

Keep this in mind. Think of all the money Verizon poured into "DROID" and how until they did the Android OS was only known by very few people. If Verizon wanted to push Windows Phone to that degree, in a few years im sure Windows Phone would catapult to where iOS and Android are today.

40. lyndon420 posted on 15 Mar 2013, 00:30

Yes you are correct. But this is now, the world does go beyond the borders of the U.K. and Verizon isn't the only carrier. Think globally please. The sad part is that ms and Nokia have been making electronic devices longer than most others, yet they are so late in the smartphone game. I was about to get an HTC touch diamond (back in the day) which was running Windows Mobile, and then I read about this new mobile OS from Google that was going to be released and I was hooked...I knew what I needed. The iphone was already out, but I wanted nothing to do with it. FYI...if we lived in a world where there was only apple and microsoft - I'd chose windows (only because I despise apple).

47. b1acktiger posted on 15 Mar 2013, 03:44

So, Samsung can't establish a newer OS and relying on the success made by other OEM's. We have seen Bada, Symbian, and Now Windows Phone has been ditched.

50. Odeira posted on 15 Mar 2013, 09:20

... So if their logic is to be followed, instead of actually supporting Windows Phone, they'll be making it harder for Windows Phone because Samsung is poised to release ( and actually support(!) ) Tizen OS!

Weird,...

51. speckledapple posted on 15 Mar 2013, 11:27

Samsung can leave WP to those who actually want to invest in something other than the big 2 ecosystem (Android and iOS). There are many others that will take up this banner I am sure. That said, this company really does have Tizen on the mind with Android front and center now. Eventually, they will want to control the OS as well and that will bring about Tizen which as they say will fork or push Android. Oh its going to get interesting.

56. Twisted247 posted on 22 Mar 2013, 15:38

If you want more U.S. market share quit giving us the weaker version of the device in the s series DUMB ASS.

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