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Research firm says third-gen Apple iPad users more likely to use the tablet for business

Posted: , by Alan F.

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Research firm says third-gen Apple iPad users more likely to use the tablet for business
"Now that Apple has launched three generations of the iPad, it’s become clear that they intend it as a tool, not a toy, especially with the improved display and faster connection. Apple also appears to have pushed into the business segment, so perhaps that effort has started to pay off. On the other hand, business use still represents a fraction of all uses, relative to entertainment and games, so it’s still way early for Apple to declare victory in the enterprise space."-Michael Levin, CIRP partner
Research done by Consumer Intelligence Research Partners shows that the third-generation of the Apple iPad is finding its way inside the office as more and more people are bringing the tablet to work. A survey of 1,000 iPad buyers who purchased the device between December 2011 and April 2012 found that 21% of those who purchased the third-generation Apple iPhone plan on using the tablet for business. That is higher than the 13% of buyers of all iPad models during that time period who pack their tablet with their lunch pail.

While users of the third-gen Apple iPad are more apt to bring their tablet to the office, most other activities are enjoyed by users of all three iterations of the tablet to the same degree. So what is it about the 3rd-gen model of the Apple iPad that makes it so useful at work? Part of the answer could be the Retina display and LTE connectivity. The iPad is also accepted in more different kinds of businesses as being standard equipment. In almost any industry, the tablet fits in, replacing paper forms, displays and even PCs and laptops.

To show just how accepted the iPad has become in the office, a year ago 86% of the Fortune 500 were testing the Apple iPad or had employees using it for work. By this April, that number had jumped up to 94% of the Fortune 500 and 70 % of the Global 500. Part of the reason for this trend is an increasing number of useful business apps and the blurring of the line between a consumer device and one made for business.

source: AllThingsD

Owners of the Apple iPad 3 are more apt to use the tablet for work
Owners of the Apple iPad 3 are more apt to use the tablet for work

Owners of the Apple iPad 3 are more apt to use the tablet for work


6 Comments
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posted on 19 Jul 2012, 10:19 2

1. theoak (Posts: 320; Member since: 16 Nov 2011)


Yup ... use my new IPad for work - email - remote desktop - calendar. Works great.

posted on 19 Jul 2012, 10:59

3. PhoneLuver (Posts: 463; Member since: 05 Jul 2010)


Nah.. You'll need a keyboard at some point or atleast a mouse especially when using remote desktop.

posted on 19 Jul 2012, 12:15

6. theoak (Posts: 320; Member since: 16 Nov 2011)


Yup ... got a keyboard a while back.

posted on 19 Jul 2012, 11:31 1

5. good2great (Posts: 1039; Member since: 22 Feb 2012)


i do the same...

and most say its a "toy" pssh YEAH OK...lol

very well intuitive business device...

posted on 19 Jul 2012, 10:58

2. Aeires (unregistered)


If they expanded the survey, they'd very likely find more people are using tablets for business, regardless of the model. I carry my 7" tablet to work every day, it's the perfect size for mobility while remaining capable for getting tasks done that would be more difficult on a phone.

Given the choice between carrying a tablet or laptop, tablet is going to win every time.

posted on 19 Jul 2012, 11:17

4. theBankRobber (Posts: 645; Member since: 22 Sep 2011)


At y job , the drivers are starting to have us sign on Android tablets and they use them to take pictures of damaged products. Only 1 person has a iPod touch for a signature. Guess what size tablet these drivers have???? 7" , that's right, it fits into there jackets and sleve with there paperwork. Even if apple managed to get a 7" Ipad out on the market, they would have to match the price point of Android tablets. Companies don't care how great the screen is, as Long as there's a app for business purposes, they will go with a cheaper tablet.

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