Nokia’s deceptive advertising scandal brings comparisons with... Apple ads
A few months ago, when Apple was pumping out Siri ads for the iPhone 4S, it might have skewed facts in its favor also. The rosy world of fast responses from Siri depicted in Apple commercials, becomes a grim snail-like experience when tested in the real world.
One notable difference from those Nokia promos? Apple clearly states that “sequences were shortened” right at the end of the video. Still, comparing the real-life performance of say Siri with what’s advertized could be an eye-opener. And might just give you one more reason to forgive Nokia’s mishap, hopefully.
1. CX3NT3_713 (Posts: 2015; Member since: 18 Apr 2011)
Lol siri is a joke... google now is the best
14. MeoCao (unregistered)
Looks like WP users are much more intelligent than iPhone users, LOL
19. wendygarett (unregistered)
But i'm intellegence too :D
25. Bernoulli (Posts: 1795; Member since: 01 Sep 2012)
Point just proven here folks, undoubtedly any other user has a higher iq than those of apple UI
27. Fuego84 (Posts: 299; Member since: 13 May 2012)
It's not that Apple users are dumb it's that Apple products dumb down it's users and brain washes them to the point that they get confused about what an Apple product is, mostly not recognizing a Samsung GS3 when it hits them in the face.
31. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
well what about S fans that will only look at the GS3 , nothing else
36. haseebzahid (Posts: 1842; Member since: 22 Feb 2012)
well that obvious WP useres are more intellegent but its good u mentioned :D
2. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)
Why is there a question mark? Apple's ads were deceptive. More so, because they didn't have the guts to admit they were far off from reality. Nokia at least ad the ba**s to admit they were wrong. Where's my apology Apple? Oh wait, I'm looking at it wrong, ain't I? All the more reason to switch to a Android or WP8 or Jolla or BB10 when they are available.
39. downphoenix (Posts: 2500; Member since: 19 Jun 2010)
This is true, but Apple doesnt need to apologize, because they did put out the disclaimer. Nokia didn't. If people were fooled by Apple's ads, it was due to their low intelligence and lack of reading comprehension moreso than Apple legitimately making a lie.
41. microsoftnokiawin (Posts: 1058; Member since: 30 Mar 2012)
desclaimer in extremely small writing so if your watching on your phone you can't see it
3. wendygarett (unregistered)
At least nokia is honest and appologies to the customer but Apple? NOO~~
16. MeoCao (unregistered)
Have you heard about Apple's "Never Apologize" policy?
46. bayusuputra (Posts: 946; Member since: 12 Feb 2012)
yeah, stated in their "Genius" SOP.. Never apologize, make as if the customers do not know anything..
furk you, apple..
4. phljcnth (Posts: 323; Member since: 30 Apr 2012)
Unfortunately, Nokia doesn't know how to play around like Apple does. I still hope Nokia will make a big comeback though.
37. haseebzahid (Posts: 1842; Member since: 22 Feb 2012)
lol i found out at Verge that nokia camera fake photos were marketting teams fault but the hardware they actually tested to verfiy was not exatly the one they showed but it was better then any other Smartphone and it was still in development they said the hardware deserved better marketting not this fake reporting
8. -box- (Posts: 3915; Member since: 04 Jan 2012)
It's not just the siri ads; all apple ads showing their products doing something have the same disclaimers: "Sequences shortened. Screen images simulated." My favorite example of this, other than he siri ones, were those for the retina-display iphone4. High-resolution, sure, but still really small and on a junk phone.
Not only that, apple gets away with advertising proprietary features (facetime, retina display, siri, isight, etc) because they use their branded names, which deceives normal shoppers into thinking only those capabilities come with an iDevice, and that apple playing catch-up is innovative and magical. Good marketing, but poor brand image to those who realize it.
13. -box- (Posts: 3915; Member since: 04 Jan 2012)
It's roughly the same thing as Sony saying "Only in a Sony Xperia do you get a mobile Bravia engine", or Nokia saying "Only in a Nokia do you get PureView camera technology", or Samsung saying "Only in a Samsung do you get S-fillintheblank". It's good for pushing branding and introducing features, but it's deceptive by ommission
17. -box- (Posts: 3915; Member since: 04 Jan 2012)
At least the other OEMs can say they came up with their unique features (PureView, Bravia engine, etc), whereas the only thing apple can lay claim to is the phone design and the failures due to it (frequently cracked and chipped screens, reception problems), as the retina display is an LG innovation, their graphics and processing chips are Samsung, the iSight camera is a Sony Xmor, siri was DARPA and Nuance...
23. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
sure , iphone 4 is a great phone , but it isnt junk . Its now a popular mid range device
28. Fuego84 (Posts: 299; Member since: 13 May 2012)
Okay a mid range device does perfectly describe the iPhone 4s but where is the mid range price?
32. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
i dont mean the 4S i mean the 4 .
I agree that 4S is overpriced crap with gimmicks like Siri
For the price , 4 is a good mid range device
34. -box- (Posts: 3915; Member since: 04 Jan 2012)
Except for the reception issues, yeah. It's a good ipod touch, not a good phone
10. CX3NT3_713 (Posts: 2015; Member since: 18 Apr 2011)
The other fake footage, is with facetime,,, that crap laggs,, yet it shows it in full "hd" like quality, ,,, not even on wifi , does it looks like that....
11. whysoserious (Posts: 317; Member since: 20 Jul 2012)
That's why I think Samsung commercial ads are better than these two. They don't exaggerate about the features, tries to keep it simple and puts a little humor on top of it.
22. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
s voice sucks in real life compared with google now
33. tedkord (Posts: 5542; Member since: 17 Jun 2009)
True. In fact, Siri sucks compared to Google Now.
26. nlbates66 (Posts: 316; Member since: 15 Aug 2012)
well said, apple totally patented misleading ads first and thus this will be the next lawsuit against nokia. :P
18. tedkord (Posts: 5542; Member since: 17 Jun 2009)
I don't see Nokia's or Apple's ads as being any worse than most ads. They've all got small print, all show their product in the best possible light.
I remember an electronic chain that would advertise that the whole store was on sale. They stated several times in the ad that everything was on sale. Then, at the end, the disclaimer listed about 20 brands that were excluded, like Bose, etc...
The problem is the system that allows this sort of blatant stuff, not necessarily any one company.
38. haseebzahid (Posts: 1842; Member since: 22 Feb 2012)
nokia ads are different the fake photos were marketting stunts that backfired if u see the ads they are short, to the point with CGI effects not real life ads like this one
this ad is totaly CGi no real thing including pics they showed
20. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
Not just apple , i think almost every ad from whatever company be it tech (samsung , nokia ) , insurance , automobile can be misleading
30. Mobile-X-Pert (Posts: 565; Member since: 20 Dec 2010)
It's funny that now that Apple was cought involved in this, everybody is saying that every company does the same thing too...Lol...Just let Nokia be.
35. BreakingNews (Posts: 5; Member since: 28 Aug 2012)
We shouldn't judge a whole company by the slimy behaviour of their marketing team though, of course :]
40. myclevername (Posts: 94; Member since: 07 Jun 2010)
Nokia never had an "ad campaign". They simply released a few videos on You Tube and those went viral on the internet and every moron with a keyboard and a blog freaked when what they learned that the videos from the Nokia product presentation were not filmed on the new phones. It's not Like Nokia bought the first half time ad in the Super bowl and claimed something that wasn't.
42. microsoftnokiawin (Posts: 1058; Member since: 30 Mar 2012)
yeah these videos on youtube were just teasers not ads on tv and it doesn't even say at the end the new amazing lumia 920 camera or something there was no writing nothing just a teaser one more thing i think they showed the camera man on purpose they're not that stupid to not see the mirror there
44. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)
hope microsoft WP will have an answer to personal assistant like siri and google now!! so i am really thinking that microsoft should buy or at least include that voice assistant NINA!! its par with google now and siri!!
TellMe sucks.. its not even a personal assistant...more like a tell-me-and-i'll-seach-it-to-the-internet!
45. 7thspaceman (Posts: 1205; Member since: 14 Feb 2011)
the strange thing about the Nokia commercial; scandal is it did not have to happen. the Verge and Nokia tests show that the Nokia Lumia 902's camera works as advertised as far as taking low light pictures is concerned. the people who made the Nokia commercial got carried away. I think that the Nokia Lumia 902's Camera is a damn good camera. the truth is no one should try to fake a smart phones gear Ad because these devices are reviewed by so many different people that they will catch your lies about it and report to the People how good the device really is