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New promo videos for HTC One M9 reveal the features on the new flagship

Posted: , by Alan F.

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New promo videos for HTC One M9 reveal the features on the new flagship
HTC knows that it has not exactly hit it out of the park when it comes to marketing its flagship models. But the company has released five new promotional videos for the HTC One M9 that actually get to the heart of the phone by showing off the features of the handset. The first video gives us an overall look at the phone from the two-tone metal finish, the personalized themes that are available, and the HTC Home widget that changes which widgets show on your screen by determining if you are at home, at work or just out.

The second video is all about the 20MP camera on the back and the 4MP Ultrapixel snapper on the front of the phone. Yes, that's right. The rear-facing camera that is on the back of the HTC One (M7) and HTC One (M8) is now on the front of the HTC One M9. It allows you to take quality selfies even in low light conditions. The promo also mentions some of the new features available for the camera including the Photo Editor, which allows you to be creative with your photos.

The third video promotes BoomSound and the fourth focuses on customization. The fifth and last promo shows how HTC Connect allows you to wirelessly control speakers in your home using your HTC One M9.

While these promos are not to be confused with the television ads that we will eventually see, the goal is the same. They are designed to make you want to buy the HTC One M9. Has HTC succeeded? Check out all five promos in the video slideshow and let us know what you think!


source: HTC (1), (2), (3), (4), (5) via AndroidCentral

31 Comments
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posted on 14 Mar 2015, 22:30 9

1. gueAHOK (Posts: 156; Member since: 03 Mar 2015)


WOW. HTC One M9 really got a useful feature.
I don't need to bring my key and can go right through the wall.
I can change my clothes as fast as the light and I don't need to spend a dime.
I can annoy the neighbor by changing their song.

Good Job HTC.

posted on 16 Mar 2015, 03:08

25. PhenomFaz (Posts: 1235; Member since: 26 Sep 2012)


LOL! HTC needs to realize that the cinsumers have become smarter with time...smart consumers buying smartphones. However the third video ad for boomsound is just over the top. Show how good the feature is in practical sense rather than blowing it up.
As for other features everything was there in the Galaxy s3 and phones from that year so for me its a meh.

Overall bad marketing, period

posted on 14 Mar 2015, 22:54

2. lhtbinh1909 (Posts: 89; Member since: 02 Apr 2013)


No.4, anyone know the background music?

posted on 14 Mar 2015, 22:55 14

3. joeboxer (Posts: 42; Member since: 19 Feb 2015)


Really cool phone with lots of features, too bad Samsung won my heart with their six appeal.

posted on 14 Mar 2015, 23:03 5

4. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)


So finally htc has learnt to make decent ads... Remember those boring RDJ and Gary Oldman M8 ads?

posted on 15 Mar 2015, 03:07

7. tigermcm (Posts: 851; Member since: 02 Sep 2009)


oh wait those ads were about the M8.........I dont even remember seeing the phone. thats some bad advertising

posted on 15 Mar 2015, 06:15

10. JesseJames (Posts: 106; Member since: 22 Feb 2015)


The RDJ ads were just stupid but I did like the Gary Oldman's ads though

posted on 15 Mar 2015, 14:01

19. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


I don't think those ads are very good, if they make the phone look fat.

They key is to fool the consumer into believing they are buying something better. Like how Apple hides the camera bump in the videos and pictures and ignores the tiny battery and joke amount of ram.

They are advertising like the product speaks for itself. Which they and their delusional fans may believe is the case, but the truth is this handset is so flawed it's ridiculous.

posted on 15 Mar 2015, 15:06 1

20. letosaw (Posts: 101; Member since: 05 Aug 2014)


Can you explain why this handset is ridiculously flawed? Have you tested it? Sorry, but according to it what I've read so far ,you seem just an ignorant troll who don't misses a chance to bash htc in every article.

posted on 15 Mar 2015, 16:49 3

21. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


1. It's fat
2. It's ugly
3. It's the largest handset with a 5 inch screen ever made.
4. Poor ergonomics # 1. It rocks when in use on a table
5. Poor ergonomics # 2. They finally put the power button on the side only to clutter it up with the Volume rocker right next to it, forcing you to shift your grip to hit the power button from hitting the volume rocker.
6. So far the pictures suck even with a 20mp camera
7. Did I say it was fat next to everyone else with these sleek and sexy looking handsets?
8. Only mobile company in the world that needs a huge black bezel with an HTC logo in order to fit components into an already fat enough as it is chassis.

That is just off the top of my head and that's just from hands on time. Once I get a unit to review, there is going to be at least 20 more negative bullet points. HTC failure style.

posted on 15 Mar 2015, 21:45 2

24. chocolaking (Posts: 494; Member since: 22 May 2012)


Tech people loves HTC phones, the design and it's solid feature.
average joe like you would never understand why tech geeks love htc. simply just because you are not a tech guy.

posted on 21 Mar 2015, 06:04

30. TerryTerius (Posts: 1536; Member since: 10 Apr 2014)


So... in other words, your argument is tech lovers all have the same opinion on everything and anyone who disagrees therefore isn't a "true" techie.

I haven't seen anyone pull a "no true Scotsman" for a while now, thanks for reminding me that was a thing.

posted on 16 Mar 2015, 12:11

28. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)


Well never did I say they are very good, I said they are just average, still nowhere near Samsung/Apple/Microsoft marketing.

posted on 14 Mar 2015, 23:10 3

5. phljcnth (Posts: 481; Member since: 30 Apr 2012)


Not sure if it's just me or these ads are utterly boring.

posted on 15 Mar 2015, 01:03 1

6. Rain017 (Posts: 60; Member since: 11 Jul 2014)


decent ads. but nowadays ads are more of like connection from the people how they will be able to maximize the features in their most important events. ads are more effective when its touchy yet innovating. more ads HTC please dont make the same mistakes again

posted on 15 Mar 2015, 05:26 4

8. Martin_Cooper (Posts: 1371; Member since: 30 Jul 2013)


They forgot to mention, 3 years in a row of s**tty camera. As it looks like S6 will destroy anything that runs android this year and will over shadow poor HTC.

posted on 15 Mar 2015, 06:08 4

9. BobLawblaw (Posts: 297; Member since: 25 Jul 2014)


3 years in a row? It's a 20mp affair this year in case you haven't noticed. Plus you haven't even seen the final production version photos. Think before you type next time..

posted on 15 Mar 2015, 16:54 2

22. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


He is thinking with his head unlike you that is thinking with your heart or phallus, whichever part that is making you an HTC fan.

Most sites are reporting that the camera is even worse than the ultra pixel mess in the M8. And this thing is coming out tomorrow.

Are you really willing to bet that HTC will fix it with some type of magical software optimization? If they could it would have and should have been ready at MWC. Like Samsung was ready.

posted on 16 Mar 2015, 05:12

26. BobLawblaw (Posts: 297; Member since: 25 Jul 2014)


Htc fan? Haha. It's a phone company. I couldn't give a s**t unlike most of the people on this site who bitches and moaning at each other everyday like children. And BTW, I've a Sony z3 which suits me fine. This site is gone to the dogs with all the complaining.

posted on 15 Mar 2015, 06:22 1

11. ankanbads (Posts: 16; Member since: 25 Feb 2015)


most lame ads ever.. what the hell happened to HTC??

posted on 15 Mar 2015, 06:35

12. xondk (Posts: 1202; Member since: 25 Mar 2014)


Uhhh surround yeah, no. Sorry, speakers are too close together already, they are good yes, but surround, no.

posted on 15 Mar 2015, 07:01

13. stashmaster (Posts: 3; Member since: 01 Jun 2010)


Judging by this HTC is screwed. People will pass this by in droves. So underwhelmed it hurts.

posted on 15 Mar 2015, 08:37

14. karamelakimo (Posts: 109; Member since: 26 May 2014)


I like that it's way better than adverts that was made for htc m8

posted on 15 Mar 2015, 09:23

15. j2001m (Posts: 2788; Member since: 28 Apr 2014)


Htc one. M9 is DOA

posted on 15 Mar 2015, 10:43 1

16. JadeMoon (Posts: 76; Member since: 12 Aug 2012)


I dunno I ditched my M7 for the LG G3 and im looking at this and its just not enough to make me ditch LG- Im waiting for the LG G4 and sticking with that.

posted on 15 Mar 2015, 12:44 1

17. jessyi (Posts: 325; Member since: 08 Jan 2015)


I like the second video..when it compares the iphone camer and the htc...iphone so such low quality selfies...and it iphone rear camer lock lots of detail...the g3 has very loud speaker aswell.

posted on 15 Mar 2015, 13:51 3

18. theflu88 (Posts: 13; Member since: 15 Mar 2015)


I'm not sure why HTC found it acceptable to take the M8 from last year, slap a different (not sure if better) camera on it, make it fatter (9.3 mm on the M8 vs 9.6 mm on the M9), and not change the aesthetics or design language of the phone at all (still has that stupid HTC logo above the navigation buttons for some unknown reason, making the phone taller than it has to be for just a 5 inch screen). These are the reasons why HTC still will not regain any market share and possibly lose more this year.

Meanwhile, Samsung, and late last year Apple, released phones which looked and felt completely different than their previous flagships. They understood that people wanted slim, well designed phones, not a phone that got fatter and heavier and is almost as big as a phablet but only has a 5 inch screen. I'm sorry, but changing your main camera from a gimmick Ultra Pixel to a 20 MP shooter just wont do it this time, HTC.

Why HTC didn't make their phone look more like those too-good-to-be-true renders, I don't know (you know, the ones where the BoomSound speakers were nicely tucked away and the bezels were so thin that the front of the phone literally looked like all screen, except for just enough room for the speakers, mic, ambient light sensors, and LED light). Better luck next year, HTC...

posted on 16 Mar 2015, 09:02

27. Trex95 (Posts: 879; Member since: 03 Mar 2013)


I agree with you. I'm waiting for the M9 since the last year with different design unfortunately HTC bring again the same design even tho M8 looks better than M9. I'm not even a Samsung fan, but I still give credit to Samsung this time even tho they copy iPhone 6 but they bring something different .

posted on 15 Mar 2015, 17:10

23. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


Sony actually makes some sweet commercials but they don't seem to work for them anymore. The Xperia Z commercial and the Nex 7 commercials were epic though. Much better ads than anyone else.

posted on 17 Mar 2015, 06:14 1

29. mojtaba_mn (Posts: 268; Member since: 22 Feb 2013)


love htc good job

posted on 26 Mar 2015, 17:45

31. BLSEOTB (Posts: 330; Member since: 24 Mar 2015)


HTC you will not succeed this year if the M9+ has onscreen buttons instead of capacitive buttons like on the M7 beside the logo bar. Since people hate the bar, and you can't remove it just meet in the middle and do this. The fingerprint scanner will act as the home button.

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