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New Motorola ad takes on Apple and the iPhone 4-again

Posted: , by Alan F.

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New Motorola ad takes on Apple and the iPhone 4-again
New Motorola ad takes on Apple and the iPhone 4-again
Remember a few weeks ago when Motorola placed a full page ad in the New York Times for the DROID X? The ad copy took direct aim at the connectivity problems that the iPhone 4 has been having by saying that the DROID X could be held in any pose, unlike the iPhone 4 which drops calls and loses signal strength when gripped on the lower left corner. This time, Motorola takes aim at the bumpers that Apple has sent out to iPhone 4 owners to stop the antennas from de-tuning.

The headline of the ad, No Jacket Required, aims right at Apple's iPhone 4 Case Program just as Apple has started shipping out the cases as we reported yesterday. The ad reads, "At Motorola, we believe a customer shouldn't have to dress up their phone for it to work properly. That's why the DROID X comes with a dual antenna design. The kind that allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket. Motorola 2, Apple 0.

Motorola DROID X Specifications | Review
Apple iPhone 4 Specifications | Review

source: AndroidGuys



27 Comments
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posted on 20 Oct 2010, 01:47

1. snakemann (Posts: 50; Member since: 17 Apr 2008)


lmao

posted on 29 Jul 2010, 12:02

24. jdoc611 (Posts: 17; Member since: 17 Mar 2010)


I just find it funny how your DROID X shipped with a lot of bugs that had to have an OTA to fix within the first week. And also lets not forget about the screen issue too. You guys have your heads so far up your ass. If motorola is going to call someone out they might want to make sure their phones wifi works properly and the camera is not laggy among other things before shipping.

posted on 30 Jul 2010, 12:00

27. numberonenygfan (Posts: 211; Member since: 19 Oct 2009)


u are an "f" ing idiot man. The percentage of problems with the x was so small it didnt even effect half of the people who bought one.. as far as i know, the iphones baby bumper problem effected the entire lot of them! stop being a sissy girl and admit apple dropped the ball. not to mention the ota upgrade was a simple fix for a small problem. as far as i know you cant fix hardware with a ota update.. doofus! droid x ftw

posted on 28 Jul 2010, 12:24

2. artz1986 (Posts: 453; Member since: 11 Mar 2009)


...uh..ha...it's getting a bit played out isn't it?

posted on 28 Jul 2010, 12:41

4. ace1122 (Posts: 237; Member since: 23 Mar 2009)


Yeah personally I'm getting pretty sick of these iphone4 jokes. I don't really like apple or the iphone. I'm just kinda sick of all these jokes. They aren't funny anymore. We all know the X is better than the iphone.

posted on 28 Jul 2010, 13:26

7. tlang1064 (Posts: 47; Member since: 21 Feb 2010)


I agree...iphone would be my last choice it the super phone line-up, but I must admit the the iphone 4 has one up on the Droid X...front facing camera for video calling. I'd side with the EVO 1st, Droid X 2nd, and iphone 4 3rd, and whatever T-Mobile is doing these days 4th (although customer service and plan prices are better than ATT).

posted on 28 Jul 2010, 13:35

8. gambino37 (Posts: 146; Member since: 16 Oct 2009)


While I agree with you guys almost 100%. We have to think about it from a public standpoint. We bash the topic daily on here. While the average Joe doesn't visit this site and only sees small clips here and there on the news or more common websites like MSN or what have you. It is VERY over exposed on this site but I think it's great for soccer moms and everyone else who thinks an iPhone is "keeping up with the Jone's" to potentially have something in their face to make them think twice. The majority of people buy the iPhone because of the half eaten apple on the back. Not what's under the hood. These adds try to at least educate them, even if it is in a joking manner.

posted on 28 Jul 2010, 13:52

10. cc16177 (Posts: 312; Member since: 09 May 2010)


"The majority of people buy the iPhone because of the half eaten apple on the back." I had a customer today bring a Motorola Droid in to get a warranty replacement for a broken lock button and they had put a sticker of the Apple logo on the back... it ended up being really bad because after I puked all over the phone I had to pay for her insurance replacement for the water damage...

posted on 28 Jul 2010, 14:46

20. tallica05 (Posts: 93; Member since: 26 Dec 2009)


its advertisment.. If I am motorola after the phony youtube thing where the x does the same thing as the iphone I'd do this too.

posted on 29 Jul 2010, 18:04

26. ace1122 (Posts: 237; Member since: 23 Mar 2009)


Everyone boos me and artz1986 but not the people who agree with us... Hmm..?

posted on 28 Jul 2010, 12:24

3. cc16177 (Posts: 312; Member since: 09 May 2010)


I have the Droid X and while I think this is funny they really need to let Apple just bury themselves on this one...

posted on 28 Jul 2010, 12:59

5. AaronWasHere (Posts: 36; Member since: 10 Mar 2010)


Haha that is great. Good work Motorola. Only thing that would have made the ad better was if it was calling Jobs himself.

posted on 28 Jul 2010, 13:23

6. networkdood (Posts: 6267; Member since: 31 Mar 2010)


Methinks motorola is worried about the iphone 4 sales - they are tremendous - even with the antenna issues and other stuff that gets played out way to omuch. Moto sees an opening and attacks....like a wolf.

posted on 28 Jul 2010, 13:53

11. ilia1986 (unregistered)


Desperate tactics require desperate situations for their justification. Enough said. Everybody blames Apple for shifting the focus from the Antenna problem - by ridiculing other devices. But when other companies do the same - by directly targeting Apple - no-one gives a damn. I guess hating Apple is a common trend now. Not that I particularly care - we all have our passions. You know what mine's are.

posted on 28 Jul 2010, 14:29

15. cc16177 (Posts: 312; Member since: 09 May 2010)


Apple didn't "shift the focus". They blatantly lied about other companies and accused their phones of having the same "death grip" issue the iPhone has, when in fact they do not. Yes, the phones may lose bars when gripped very tightly, but that is not the same as dropping a call by just having someone touch the left side of the phone in the wrong way. Motorola is just pointing out that their phone does something better, in this case, make phone calls.

posted on 28 Jul 2010, 14:35

16. ilia1986 (unregistered)


Yes but this is directly targeted at Apple. I am not saying that Apple is not to blame for their response. My point is that it is wholeheartedly amusing to see Company X say that Company Y's phones have a disadvantage - and as a result people side with company Y - and then see Company Y say that Company X's phones have a disadvantage - while still seeing people side with company Y. I guess that people really don't like it when one company or another restricts them in anything at all. I wonder where does this immense dislike come from...

posted on 28 Jul 2010, 14:35

17. cc16177 (Posts: 312; Member since: 09 May 2010)


You will also notice I am not a huge fan of the ad campaign but I would not compare it to Apple's pathetic attempts at showing other phones having the same issue.

posted on 28 Jul 2010, 14:55

21. ilia1986 (unregistered)


Yes I've noticed this myself. But there has to be an explanation to all this. Steve Jobs isn't a lunatic. He knows how people usually hold phones. And that is very unlike the way which his workers hold them to demonstrate that the Antenna issue is not just on the iPhone. Could it be that Apple is really blatantly lying to everyone in order not to hurt the sales of the iPhone 4?

posted on 28 Jul 2010, 17:59

22. anthonygolovey (Posts: 44; Member since: 30 Dec 2009)


You are an idiot the bars might go down just like in droid X when gripped tightly but doesnt DROP THE CALL, u dont have an IPHONE 4 so u wouldnt know, it makes you an IDIOT to claim something like that when you dont have the phone.

posted on 28 Jul 2010, 20:15

23. jherz6 (Posts: 215; Member since: 23 May 2008)


Well I looked up the hot spot for the droid x on apple news, and watched the utube video to make sure I had proper hand placement to test this my self and I didnt lose a bar. I was waiting for something to happen, and nothing at all happened.

posted on 29 Jul 2010, 13:13

25. cc16177 (Posts: 312; Member since: 09 May 2010)


You are an idiot for even writing that post. Your own personal experiences do not mean that everyone else is wrong. I have personally used two iPhone4's and was able to make the phone drop calls and completely lose a data connection by just holding it in my left hand.

posted on 28 Jul 2010, 13:52

9. jherz6 (Posts: 215; Member since: 23 May 2008)


Well I think its about time Apple was taken down a peg or two. For the past few years they have had the phone to get and were the company to beat. Alot of new phones were deemed the iphone killer like the Storm. But now even they committed suicide with the iphone 4, and the x is the one to beat.

posted on 28 Jul 2010, 14:11

12. jtkong (Posts: 13; Member since: 17 Mar 2010)


Love my Droid X!!

posted on 28 Jul 2010, 14:20 1

13. Sniggly (Posts: 6996; Member since: 05 Dec 2009)


Entirely unnecessary, perhaps, but a funny ad nonetheless. About as lowbrow-and creative-as the ads ripping on AT&T's coverage last year. I think, honestly, that the tantrum Apple has thrown over this issue is what's fueled these ads more than the problem itself. As soon as Apple shuts up, Motorola will shut up.

posted on 28 Jul 2010, 14:29

14. networkdood (Posts: 6267; Member since: 31 Mar 2010)


well, then that will never happen...lol...hey thanks for the -1 on my intelligent insight there - whoever it was...BRILLIANT!!

posted on 28 Jul 2010, 14:40

18. Sniggly (Posts: 6996; Member since: 05 Dec 2009)


*ahem* Methinks Moto isn't all that worried about the Iphone's sales. If you noticed, while the Iphone got 3 million sales, it's the ONLY phone with its operating system, and about the only phone really worth going to AT&T for. Even with those 3 million sales, Verizon still got more net adds in the second quarter than AT&T. The Droid X's sales haven't been any slouch either-they've been selling out just about everywhere people have the money to buy them. There aren't any real sales estimates which I can find, but I'm sure the Droid X's sales haven't been any slouch. The point is this: that Android has been exactly what Motorola needed to get back on its feet. Now if they can make non boring, reliable regular phones again, their recovery will be complete. Success doesn't exactly mean outselling the competition.

posted on 28 Jul 2010, 14:43

19. Sniggly (Posts: 6996; Member since: 05 Dec 2009)


Oh yeah, and according to Flurry's estimate, the original Moto Droid edged out the original Iphone in sales over the same amount of time: 74 days.

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